BT Openworld is launching its first broadband sports network using the Sportal brand in a bid to increase uptake of its broadband services.The Sportal OnDemand service, which is part of a joint venture with Sportal owners UKBetting, will offer subscribers a range of video-on-demand sports programming including as-live action, highlights, previews and interviews.Programming, which is… Continue reading BT Openworld Launches Broadband Sports Network
John Brown Citrus Publishing has produced a new Living In Your Area Guide, which will feature at the front of Yellow Pages directories.The guide, which will be included in the 2002-03 edition of the Yellow Pages, include listings and features about the local area and will replace the Local Information Guide’s which were previously included… Continue reading John Brown Citrus Launches Yellow Pages Guides
The Advertising Association (AA) and ISBA have welcomed the Government’s recently published Communications Bill as a significant step towards the self-regulation of broadcast advertising.Both groups have voiced their support for the Bill, which they feel will clear the legislative barriers to allow the extension of advertising self-regulation into the broadcast arena.Andrew Brown, director general of… Continue reading Advertising Groups Welcome Move Towards Self-Regulation
BBC World Service and BBC World are to promote their international news operations with a global ad campaign.The campaign, which is targeted at business decision makers, will run on posters in European and Asian airports. It will also feature in international business journals and newspapers.According to the BBC, the new promotion, which is based around… Continue reading BBC Launches Global Ad Campaign
Emap is planning to launch a radio version of its music TV channel, The Hits, in Scotland as part of its application for the new Glasgow FM radio licence.The Hits radio format, which is thought to be a reaction to the initial success of the TV brand on the new Freeview platform, will combine elements… Continue reading Emap Plans To Launch The Hits Format On Scottish Radio
The Department Of Health has announced that the ban on tobacco ads on billboards and in newspapers will come into force on 14 February next year.In-pack promotional schemes and marketing drives will have to cease by 14 May 2003 and the Government is considering how to regulate point of sale advertising, brand sharing and sponsorship.… Continue reading Government Puts Deadlines On Tobacco Ad Ban
MSN has launched an advertising campaign to promote Christmas shopping which includes new online features, special offers and discountsThe new promotion is based around the theme of “gift inspiration” and includes the creation of mini e-shops, which will feature across the MSN network, encouraging users to ‘click to buy.’ MSN has secured new advertising deals… Continue reading MSN Launches Christmas Ad Campaign
Virgin Radio has secured a six figure deal to promote Orange’s international calling service through its Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Breakfast Show and is designed to raise awareness of the value of calling abroad from the UK in the run up to Christmas.The on-air activity… Continue reading Virgin Secures Orange For Access All Areas Promotion
The outlook for European and US advertising remains largely gloomy, despite some more promising signs from the big networks, according to Lehman Brothers. The top five global ad agency groups have now reported their third quarter results, which contained a few more positive indicators – organic growth up on Q2 and some stabilising of the… Continue reading Ad Agencies Q3 Figures Leave Gloomy Outlook For Lehman Brothers
The UK e-commerce sector continues to buzz as the festive season approaches. New figures from the Interactive Media In Retail Group (IMRG) show that internet sales in October were up 21.5% on the previous month. In all, online orders totalled £860.5 million, representing year-on-year growth of 113.6%. This compares with an increase of just 7.1%… Continue reading Online Retailers Have A Red Hot October
