More Industry News articles

The next decade will see more big consumer magazine launches than ever before, according to Tim Ewington, director of specialist media strategy consultancy Human Capital. Writing in FT Creative Business, Ewington argues that publishing companies will be forced to launch new titles as other routes to growth have begun to disappear, whilst competition is increasing.… Continue reading Big Consumer Mags Launches Expected In Next Decade

Virgin Radio has secured a six figure deal to promote Orange’s international calling service through its Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Breakfast Show and is designed to raise awareness of the value of calling abroad from the UK in the run up to Christmas.The on-air activity… Continue reading Virgin Secures Orange For Access All Areas Promotion

The media sector was seen rising on Thursday, following Wall Street’s rally and a stream of positive results forecasts,On the corporate news front, Scottish Radio Holdings was seen in focus after posting encouraging results (see Scottish Radio Sees Brighter Start To New Year), which saw group-wide profits remaining flat year on year. However, the group… Continue reading Sharewatch

Ad Agencies are out of touch with the needs of marketing directors and have failed to adapt to new interactive communication methods, according to new research from the Haystack Group and Brainjuicer.416 senior clients and agency chiefs took part in the survey, which aimed to discover why client marketers and ad agencies have grown apart… Continue reading New Research Suggests Ad Agencies Are Out Of Touch

New research by Booz Allen Hamilton has revealed that the UK has the second best environment for e-commerce. Only the United States ranked higher in a study commissioned by the British Government’s Office of the e-Envoy and the Information Age Partnership. Booz Allen examined statistical indicators and government policies in every G7 country plus Sweden… Continue reading UK Is Second Best For E-Business, Says Report

ITV’s Pop Stars: The Rivals is proving that there is still enthusiasm for reality-TV programmes, after a record number of SMS votes were cast during last Saturday’s show.According to mobile phone operator O2, more than 200,000 votes were cast via premium rate text messaging during last week’s one-hour voting period. It is understood to have… Continue reading SMS Voting Continues To Generate Revenues

The online travel industry seems to have overcome its post-September 11 traumas and third quarter figures from Nielsen//NetRatings show that ad impressions were up by 39% year on year. The travel sector now accounts for almost 16 million impressions, equivalent to 6% of all internet advertising. Agency booking services comprise no less than 70% of… Continue reading Travel Advertising Hits Home On The Web

Scottish Radio Holdings (SRH) is beginning to see improvements in its radio advertising levels, following a flat performance in the year to 30 September 2002.The group says that radio revenue was flat during its financial year, with national advertising showing a 6% decline, whilst local revenues grew by 3%; sponsorship and promotions revenue was up… Continue reading Scottish Radio Sees Brighter Start To New Year

US newspaper advertising expenditures for the third quarter of 2002 totaled $10.7 billion, a 1% rise year on year, according to preliminary estimates from the Newspaper Association of America (NAA). This ends six quarters of negative growth for the industry. Retail advertising spending rose 2.7% to $5.1 billion and national spend increased by 5.2% to… Continue reading US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3

Scottish Radio Holdings (SRH) is beginning to see improvements in its radio advertising levels, following a flat performance in the year to 30 September 2002. The group says that radio revenue was flat during its financial year, with national advertising showing a 6% decline, whilst local revenues grew by 3%; sponsorship and promotions revenue was… Continue reading Scottish Radio Sees Brighter Start To New Year