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New research by Booz Allen Hamilton has revealed that the UK has the second best environment for e-commerce. Only the United States ranked higher in a study commissioned by the British Government’s Office of the e-Envoy and the Information Age Partnership. Booz Allen examined statistical indicators and government policies in every G7 country plus Sweden… Continue reading UK Is Second Best For E-Business, Says Report

Shadow Culture Secretary, John Whittingdale, is calling for the BBC come fully under the control of the new super-regulator, Ofcom, following the publication of the Government’s Communications Bill yesterday (see Government Finally Publishes Communications Bill).Whittingdale, who has been an outspoken critic of the Bill, welcomes the liberalisation of the media ownership regulations and the creation… Continue reading Tories Urge Government To Bring BBC Under Ofcom

The online travel industry seems to have overcome its post-September 11 traumas and third quarter figures from Nielsen//NetRatings show that ad impressions were up by 39% year on year. The travel sector now accounts for almost 16 million impressions, equivalent to 6% of all internet advertising. Agency booking services comprise no less than 70% of… Continue reading Travel Advertising Hits Home On The Web

Ad Agencies are out of touch with the needs of marketing directors and have failed to adapt to new interactive communication methods, according to new research from the Haystack Group and Brainjuicer.416 senior clients and agency chiefs took part in the survey, which aimed to discover why client marketers and ad agencies have grown apart… Continue reading New Research Suggests Ad Agencies Are Out Of Touch

US newspaper advertising expenditures for the third quarter of 2002 totaled $10.7 billion, a 1% rise year on year, according to preliminary estimates from the Newspaper Association of America (NAA). This ends six quarters of negative growth for the industry. Retail advertising spending rose 2.7% to $5.1 billion and national spend increased by 5.2% to… Continue reading US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3

ITV’s Pop Stars: The Rivals is proving that there is still enthusiasm for reality-TV programmes, after a record number of SMS votes were cast during last Saturday’s show.According to mobile phone operator O2, more than 200,000 votes were cast via premium rate text messaging during last week’s one-hour voting period. It is understood to have… Continue reading SMS Voting Continues To Generate Revenues

Analysts at Merrill Lynch are upgrading their US radio advertising growth forecasts following a strong September, which saw revenues rise by 17% year on year, according to the Radio Advertising Bureau (see US Radio Figures Looking Stronger And Stronger, Up 17% In September). The broker is maintaining its Q4 2002 forecast of 10% growth, but… Continue reading Merrill Lynch Upgrades 2002 Forecast For US Radio

Older children are transforming tactical marketing because they are more independent and comfortable with money, according to the latest research for the Chartered Institute Of Marketing (CIM).The survey, conduced by Mintel, questioned nearly 2,000 children aged between 11 and 14 about their outlook on life. Over half of the children questioned claimed that their ideas… Continue reading Steetwise Children Challenge Conventional Marketing

Freeserve and AltaVista have redesigned their home pages and have reduced the number of pop-up ads on their sites in a bid to increase usage.The layout of Freeserve’s site has been changed to contain more visible information and similar content has been grouped together to improve usability. Freeserve has also opted to remove pop-up ads… Continue reading Freeserve And Alta Vista Cut Back On Pop-Ups

Alan Bishop, former chairman of Saatchi & Saatchi International, has been appointed chief executive of the Central Office Of Communication (COI).The post will see Bishop handle the Government’s advertising and marketing budget, which is estimated to run into £300 million annually. He will also be responsible for meeting objectives set by ministers and ensuring the… Continue reading COI Appoints Ex-Saatchi Chairman As Chief Executive