BBC Worldwide has secured a deal with NTL, which will see it producing a weekly special edition of the Radio Times especially tailored for cable customers.The magazine will be delivered weekly to NTL subscribers from next January and replaces the monthly NTL Guide which will fold in December. The new edition will include the usual… Continue reading New Radio Times Format For NTL Customers
AOL has launched a range of interactive service on Sky Active, including instant messaging, email, headline news, sport and weather.Sky viewers will be able to access AOL’s service via remote control while watching Sky TV programmes. AOL voiced its interest in entering the digital television market, along with Lycos earlier this year (see UK Internet… Continue reading AOL Launches Interactive TV Service On Sky Digital
Granada today announced full-year losses of £164 million but the commercial broadcaster was encouraged by results in the second half and remains confident about the future of ITV.The company announced that pre-tax profits for the year to late-September came in at £176 million, 10% less than in 2001, but ahead of many analysts forecasts.The collapse… Continue reading Granada Unbowed Despite Fall In Profits
Research consultancy BMRB has launched a survey which aims to give media agencies and broadcasters a greater understanding of interactive TV audiences.The survey, Audience Interaction Monitor (AIM), will be completed by two thousand adults, including Sky Digital, cable digital and Freeview viewers. There will be questions on pay-per-view, interactive services like shopping, gaming and email,… Continue reading BMRB To Undertake Research Into Interactive Audiences
Granada has announced the appointment of James Crosby, chief executive of respected bank HBOS, as a non-executive director.Crosby, who is also a non-executive director at St James’s Place Capital, has had a long and distinguished career in the financial services sector and it is believed that he is being brought to the board to improve… Continue reading Granada Hopes To Woo City With New Appointment
Hachette Filipacchi has shaken up its women’s titles with the introduction of a new commercial structure and director in an attempt to provide better targeted advertising solutions.Hachette’s commercial structure will be split into two divisions, its women’s titles; B, Red, Elle and Elle Deco, and its teen entertainment titles; Inside Soap, All About Soap, tvhits!,… Continue reading Hachette Shakes Up Women’s Titles
The BACC has been accused of regulating for regulations sake after banning ads for the video and DVD of ITV1’s satirical animated show 2DTV.The show’s producer, Giles Pilbrow, told the Media Guardian that he was informed by the broadcasting advertising watchdog that he could only screen an ad featuring George Bush if he obtained written… Continue reading BACC Accused Of Humour Bypass
Yesterday was a day of mixed fortunes for the media sector as investors exercised an element of caution ahead of tomorrow’s pre-budget statement from the Chancellor of the Exchequer.Chrysalis, which owns the Galaxy and Heart radio stations, performed well yesterday after releasing an positive set of full-year figures and an upbeat trading statement (see Chrysalis… Continue reading Sharewatch
BTLookSmart has secured a range of new retail ad plans with high street brands and online e-tailers to provide them with search targeted marketing solutions in the run up to Christmas.The group has secured an advertising deal with Argos, which will see the high street retailer appear in banner ads and featured listings. Other high… Continue reading BT Openworld Secures Christmas Campaigns
Ambient media is now worth in excess of £100 million and with an increasing number of options available within the sector, Rick Weir, marketing director of Hi-Tech Solutions, explains why advertisers need look no further than washroom media.The ambient media market place is huge. According to Concord, it’s worth over £100m and there are in… Continue reading NewsLine Column: The Secrets Behind Selecting Ambient
