Guardian Media Group has announced that it is to move Jazz FM’s sales operation from Clear Channel Radio Sales (CCRS) to Chrysalis. CCRS was only acquired last month (see GMG Set To Consolidate Radio Ad Sales) but is to be sold on to Radio Investments Limited, in which GMG is a major shareholder. Chrysalis will… Continue reading Chrysalis To Represent All GMG Stations
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A merger of the two leading pay-television operators in Spain has been given the go-ahead by the country’s Government, according to a report in the Financial Times. Via Digital will be joined with Canal Satellite Digital creating a group with an 80% market share of the pay-TV sector. Via Digital is owned by telecoms group… Continue reading Spanish Pay-TV Groups Given Merger Go-Ahead
The media and advertising markets remain fairly ‘challenging’ at present, with little good visibility beyond the end of the year in the UK. In the States, recent figures have been a bit more positive, with Q3 data and forecasts both indicating an upturn. US third quarter adspend rose by 3.8% overall, according to Nielsen Monitor-Plus.… Continue reading Insight Analysis: Media Healthcheck – November 2002
After two years of decline, US online advertising will experience positive growth in 2003, says a study from eMarketer. However, analysts are warning that the recovery will be slow and protracted. According to the newly-released Interactive Marketing: Stats, Strategies and Trends report, online adspend is set to fall by 11.5% to $6.38 billion in 2002.… Continue reading Internet Advertising On The Rebound, Says eMarketer
On the final day of the MRG Conference in Budapest, John Stockley and Tim Farmer from Ipsos-RSL showed what existing industry surveys can tell us about emerging technologies. They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implication this would have on media consumption. The benefits of using… Continue reading Ipsos Examines Unorthodox Radio Usage
US radio advertising revenue growth remains strong, with the combined total sales for October rising by 13%, according to the latest figures from the US Radio Advertising Bureau (RAB). National spend continues to lead the way with a 23% growth on October 2001, whilst local revenue rose by 10%. This is the second consecutive month… Continue reading US Radio Revenue Maintains Strong Growth, Up 13% In October
The need to stay in touch with consumers is “essential” as the magazine sector becomes increasingly overcrowded, according to IPC Southbank’s consumer and knowledge manager, Amanda Wigginton and director of NOP Media, Graham Williams.Speaking on the final day of this year’s MRG Conference in Budapest, the pair introduced delegates to IPC’s latest consumer and brand… Continue reading MRG Conference: Insight Is Key To Building Brands
The media market was seen up on Monday, lead by the telecoms sector, which improved despite weaker than expected US manufacturing data.Investors will be awaiting a long list of economic news and data this week, including the Bank of England’s monetary policy committee meeting.Maiden was the sector’s big story yesterday, with stock rising 8.11% following… Continue reading Sharewatch
Media Researchers must understand the impact of all marketing and communications activity for their clients if they are to take their place at the top table, according to News International’s ad planning manager, Matthew Dodd and Carat Insight’s senior communications consultant, Helen Beirne.Speaking at this year’s MRG Conference in Budapest, the pair explained how Carat… Continue reading MRG Conference: Measuring the Impact Of Marcoms Activity
With last week’s MRG Conference in Budapest still fresh in everyone’s minds, Media Planning Group’s Denise Turner considers how far the media research industry has come and what lessons it still has to learn.I had the good fortune to spend most of last week in the lovely city of Budapest, the setting for this year’s… Continue reading NewsLine Column: What Now For Media Research?
