By the end of 2007, over 278 million Europeans will own feature-rich ‘smart’ phones, according to a report from Analysys. Non-voice services are already being touted as a potential saviour for the mobile industry (see European Mobile Industry Given Fresh Boost) and the new study, Strategies for Mobile Device Evolution: Meeting and Creating Market Demand,… Continue reading ‘Smart’ Phones To Shake Up Mobile Sector, Says Analysys
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The Daily Telegraph has secured a deal with Microsoft, which will see the paper promote the group’s new computer package over Christmas and the New Year.Three Microsoft-sponsored 16-page tabloid supplements will run in The Daily Telegraph on Saturdays in the run up to Christmas. The first will be an advertorial and the second two will… Continue reading Telegraph Launches Microsoft Promotion
The panel at MediaTel’s recent Media Question Time evening argued that it does not really matter who owns UK media companies, as a good company will run them well, whilst a poor one will fail, as consumers desert its products. With the Government’s recent decision to further liberalise ownership regulations and also to allow foreign… Continue reading NewsLine Column: Letting Consumers Vote With Their Feet
Mobile marketing company Flytxt is launching the world’s first ever global SMS text voting campaign for this year’s Miss World event.Miss World, which has this year been shunned by UK commercial broadcasters, is inviting viewers across 130 countries to vote for their favourite beauty queen via mobile phone.Each of the contestants will appear on the… Continue reading Flytxt Gives Miss World Global Text Appeal
Tony Blair has promised to invest more than a £1 billion of Government money in broadband technology in a bid to stimulate internet usage in the UK. Speaking at the E-Summit in London, the prime minister said that £6 billion would be spent on IT in the next three years partly to ensure that schools,… Continue reading Blair Reiterates Commitment To Broadband
Losses at the UK’s largest commercial radio group, GWR, have risen to £12.1 million for the six months ended 30 September 2002, in what chairman Ralph Bernard describes as a period of ‘volatile and difficult trading conditions’. Total loss for the same period in 2001 was £1.9 million.Turnover at the group remained flat year on… Continue reading GWR Losses Deepen To £12m As Tough Market Conditions Bite
The number of internet users worldwide is predicted to reach 655 million by the end of this year, according to the United Nations. This is equivalent to one-tenth of the global population and represents a 30% increase on last year’s total of 500 million. The E-Commerce and Development Report from the United Nations Conference on… Continue reading World Internet Population Continues To Rise
The ITC has upheld further complaints against Channel 5’s early evening tabloid-style show Live With Chris Moyles for bad language.The Commission recommended that the show should use a delay mechanism in transmission, to avoid similar incidents from occurring again. Live programmes have traditionally been associated with unexpected outbursts and slip-ups, which often result in complaints… Continue reading ITC Upholds Complaints Against Live With Chris Moyles
The number of US mobile gamers is predicted to grow tenfold in the next five years according to a new in-depth study from IDC. Are We Having Fun Yet?: U.S. Wireless Gaming Forecast, 2002-2007 takes a long term view of the emerging market and concludes that handset providers, wireless carriers and game developers and publishers… Continue reading Mobile Gaming Set To Play Major Role, Says IDC
Times Newspapers is further developing its commercial operation with the launch of a new integrated marketing division.TNXL will be headed by former Zed Media client services director, Claire Myerscough, who will work to utilise advertising, editorial, promotions, customer data and other resources to develop bespoke marketing opportunities across The Times and The Sunday Times.Commenting on… Continue reading Times Newspapers To Launch Integrated Marketing Division
