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The Interactive Advertising Bureau (IAB), has elected ten new board members, including sales executives from internet search companies Google and BTLookSmart.The additions of Tim Armstrong, Google’s vice president of advertising sales, and Robert Goldberg, the senior vice president of sales and marketing at BTLookSmart, reflect the increasing influence of search-targeted marketing in the online industryPaid-for… Continue reading IAB Board Reflects Growth In Search-Targeted Marketing

Viacom Outdoor has launched a new initiative to allow brands to advertise on ticket gateways on London Underground’s tube network.The initiative, which will run for six weeks from 9 December, will be made available on over 130 ticket gateways at stations across central London, including Green Park, Oxford Circus, Tottenham Court Road and Bond Street.A… Continue reading Viacom Outdoor Launches Ticket Gateway Advertising

Radio listening in the UK is on the up. On average, each listener now tunes in for a shade under 24 hours a week, according to latest data from RAJAR. The figures show a steady rise since the beginning of 1999, when average listening was 22.4 hours. Total hours listened has risen by 10.4% in… Continue reading Feature: BBC Fights Back

After two years of negative growth, the US online advertising sector is set to undergo a minor revival in 2003, according to new forecasts from eMarketer. It is estimated that total revenue from internet advertising will increase by 5% to $6.7 billion next year. This, say analysts, is a reflection of the stabilising economic situation… Continue reading US Net Advertising On The Up Curve

Forever Broadcasting, the Newcastle-based independent radio company, this morning announced an operating loss of £2.1 million from its five radio stations in the year ended 30 September 2002. Turnover at the group rose by 27% to £3.8 million during the year.Commenting on the results, chairman John Josephs said: “Although the year was more difficult than… Continue reading Forever Broadcasting Looks At Management Buy-Out

A new study has revealed that while women are more likely to shop online, men generally spend more on internet purchases, reports BBCi. According to a survey, carried out by Taylor Nelson Sofres for the Bank of Scotland, 22% of female internet users in the UK have bought online, compared with 19% of males. However,… Continue reading Men Are Biggest Online Spenders, Says Survey

Lycos UK has secured a £250,000 online and offline promotional deal with British Airways.The campaign, which aims to increase forward bookings for British Airways, will feature ads on Lycos UK, as well as permission based SMS, email marketing and chat sponsorship.Lycos is in discussion with external sites including Guardian Unlimited, E-Bay, Bargain Holidays and This… Continue reading Lycos Secures British Airways Promotion

Total US magazine advertising revenue increased by 7.5% in October to $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for October was 22,387, down 0.2% from last year. In the year-to-date, revenue closed at $13.4 billion – an increase of 2.2% – and ad pages… Continue reading ‘Cautious Optimism’ Seen In Improving US Magazine Revenues

Forever Broadcasting, the Newcastle-based independent radio company, this morning announced an operating loss of £2.1 million from its five radio stations in the year ended 30 September 2002. Turnover at the group rose by 27% to £3.8 million during the year. Commenting on the results, chairman John Josephs said: “Although the year was more difficult… Continue reading Forever Broadcasting Looks At Management Buy-Out

The Department Of Trade And Industry (DTI) has urged consumers to be on their guard against email, text and fax scams run by unscrupulous operators.Leading the drive to crack down on these scams, Consumer Affairs Minister, Melanie Johnson, commented: “Every day people throughout the UK open their mail, turn on their computers or switch on… Continue reading DTI Cracks Down On Email, Text and Fax Scams