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The merger of Carlton and Granada to form a single ITV would not be detrimental to advertisers, according to the UK’s largest media buying agency Carat. Regulators are expected to scrutinise the proposed £2.6 billion merger (see Carlton/Granada Move Closer To £2.6bn Single ITV Company), following concerns that a combined Carlton and Granada – controlling… Continue reading Carlton And Granada Merger Gets Agency Backing

Viacom Outdoor has launched a new initiative to allow brands to advertise on ticket gateways on London Underground’s tube network.The initiative, which will run for six weeks from 9 December, will be made available on over 130 ticket gateways at stations across central London, including Green Park, Oxford Circus, Tottenham Court Road and Bond Street.A… Continue reading Viacom Outdoor Launches Ticket Gateway Advertising

“Broadband will become the backbone of the UK economy. Ensuring that more people and businesses can take advantage of this – regardless of where we live or the size of company we are involved in – is a major priority” Stephen Timms, Minister for E-commerce Within Europe, the UK is surpassed only by Germany in… Continue reading Insight Analysis: Broadband Britain – A Progress Report

Forever Broadcasting, the Newcastle-based independent radio company, this morning announced an operating loss of £2.1 million from its five radio stations in the year ended 30 September 2002. Turnover at the group rose by 27% to £3.8 million during the year.Commenting on the results, chairman John Josephs said: “Although the year was more difficult than… Continue reading Forever Broadcasting Looks At Management Buy-Out

Lycos UK has secured a £250,000 online and offline promotional deal with British Airways.The campaign, which aims to increase forward bookings for British Airways, will feature ads on Lycos UK, as well as permission based SMS, email marketing and chat sponsorship.Lycos is in discussion with external sites including Guardian Unlimited, E-Bay, Bargain Holidays and This… Continue reading Lycos Secures British Airways Promotion

The Department Of Trade And Industry (DTI) has urged consumers to be on their guard against email, text and fax scams run by unscrupulous operators.Leading the drive to crack down on these scams, Consumer Affairs Minister, Melanie Johnson, commented: “Every day people throughout the UK open their mail, turn on their computers or switch on… Continue reading DTI Cracks Down On Email, Text and Fax Scams

The Government has confirmed that the Communications Bill will be introduced in this Parliamentary session, prompting speculation that it could be unveiled by the end of the week.This morning’s Queen’s speech on the opening of Parliament confirmed that the Bill, which is expected to clear the way for a major shake-up of the media industry… Continue reading Government To Press On With Communications Bill

Forever Broadcasting, the Newcastle-based independent radio company, this morning announced an operating loss of £2.1 million from its five radio stations in the year ended 30 September 2002. Turnover at the group rose by 27% to £3.8 million during the year. Commenting on the results, chairman John Josephs said: “Although the year was more difficult… Continue reading Forever Broadcasting Looks At Management Buy-Out

Granada has secured the exclusive rights to all of the Marple and Poirot books and is planning a TV comeback for the sleuths.It is understood the ITV Network has committed itself to 24-hours of programming from the duo over the next four years, in a multi-million pound deal.David Suchet will be returning to the role… Continue reading ITV Hopes Sleuths Will Find Audiences

After two years of negative growth, the US online advertising sector is set to undergo a minor revival in 2003, according to new forecasts from eMarketer. It is estimated that total revenue from internet advertising will increase by 5% to $6.7 billion next year. This, say analysts, is a reflection of the stabilising economic situation… Continue reading US Net Advertising On The Up Curve