Outdoor advertising revenue increased by 5.06% year on year during the third quarter of 2002, according to the latest figures from the Outdoor Advertising Association (OAA).Despite the increase in difficult market conditions, OAA’s chief executive Alan James, warned: “Although we have turned a corner, the figures are steady as opposed to rocketing. I don’t think… Continue reading Outdoor Advertising Sets Its Sights On Recovery
12Snap is today launching a nationwide mobile marketing campaign to promote McDonald’s sponsorship of ITV’s Popstars: The Rivals series.The Pop & Txt promotion will run for four weeks in 1,200 McDonald’s restaurants across the country and will build on the success of the previous Txt A Monster campaign which took place earlier this year (see… Continue reading 12Snap Rolls Out McDonald’s Popstars Promotion
The merger of Carlton and Granada to form a single ITV would not be detrimental to advertisers, according to the UK’s largest media buying agency, Carat.Regulators are expected to scrutinise the proposed £2.6 billion merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company) following concerns that a combined Carlton and Granada, with… Continue reading Carlton And Granada Merger Gets Agency Backing
The media sector was seen mixed on Tuesday, as investors mulled positive results from Vodafone, speculation that the Bank of England is to issue a warning over the likelihood of a steep decline in house prices and continued concern over unfolding events in Iraq.Reuters was seen under pressure wiping out gains it had made last… Continue reading Sharewatch
Forever Broadcasting, the Newcastle-based independent radio company, this morning announced an operating loss of £2.1 million from its five radio stations in the year ended 30 September 2002. Turnover at the group rose by 27% to £3.8 million during the year. Commenting on the results, chairman John Josephs said: “Although the year was more difficult… Continue reading Forever Broadcasting Looks At Management Buy-Out
Radio listening in the UK is on the up. On average, each listener now tunes in for a shade under 24 hours a week, according to latest data from RAJAR. The figures show a steady rise since the beginning of 1999, when average listening was 22.4 hours. Total hours listened has risen by 10.4% in… Continue reading Feature: BBC Fights Back
BSkyB has bought out its three original partners in the British Interactive Broadcasting (BIB) business by issuing shares to the groups and so dissolving the partnership between them and Sky. BT, HSBC and Matsushita were all partners in the BIB venture when it was developed towards the end of the 1990s, but their contract enabled… Continue reading BSkyB Takes Full Control Of Interactive Service
Forever Broadcasting, the Newcastle-based independent radio company, this morning announced an operating loss of £2.1 million from its five radio stations in the year ended 30 September 2002. Turnover at the group rose by 27% to £3.8 million during the year.Commenting on the results, chairman John Josephs said: “Although the year was more difficult than… Continue reading Forever Broadcasting Looks At Management Buy-Out
Lycos UK has secured a £250,000 online and offline promotional deal with British Airways.The campaign, which aims to increase forward bookings for British Airways, will feature ads on Lycos UK, as well as permission based SMS, email marketing and chat sponsorship.Lycos is in discussion with external sites including Guardian Unlimited, E-Bay, Bargain Holidays and This… Continue reading Lycos Secures British Airways Promotion
The Department Of Trade And Industry (DTI) has urged consumers to be on their guard against email, text and fax scams run by unscrupulous operators.Leading the drive to crack down on these scams, Consumer Affairs Minister, Melanie Johnson, commented: “Every day people throughout the UK open their mail, turn on their computers or switch on… Continue reading DTI Cracks Down On Email, Text and Fax Scams
