ITV News Channel has achieved its highest audience yet with the Roma vs. Arsenal football match, which achieved peak audiences of over 1 million last night.The match provided the recently launched channel with a 8.96% audience share in the 7.45 to 9.30pm viewing slot. It also helped the news channel to its highest recorded audience… Continue reading ITV News Scores With Champions League Football
The Evening Standard has appointed former Marks & Spencer advertising chief, Matthew Chambers, as brand controller and has overhauled its ad sales department in a bid to stem declining advertising revenues.Chambers will report directly to Mike Anderson, the new managing director at the evening daily, who is overseeing the restructuring. He will work alongside ex-CIA… Continue reading Evening Standard Overhauls Ad & Sales Team
The Marketing and Sales Standards Setting Body (MSSSB) has announced details of its first project, which aims to create national standards in marketing education and greater clarity in the field.The MSSSB was set up in September in conjunction with the Department for Education and Skills (DfES) with the aim of providing greater accountability and clarity… Continue reading New Marketing Body To Set National Standards
Chrysalis Radio has announced Jane Moore, who is best know for her weekly column in The Sun, will co-host the breakfast show when the station relaunches in January.Moore has 17 years experience in national newspapers and prior to starting her column at The Sun she was women’s editor for the red-top. She has also presented… Continue reading Jane Moore To Join LBC Breakfast Show
Mark Thompson, chief executive of Channel 4, has admitted the departure of Brookside from peak time schedules will leave a “big gap” at the channel, but pledged not to fill it with another soap.Speaking at yesterday’s Regional TV Conference in Salford, Thompson commented: “The move of Brookside means that we’ve now got quite an urgent… Continue reading Brookside’s Departure Leaves Hole At Channel 4
Following two years of decline, a gradual growth in advertising spend over the next couple of years is anticipated by analysts at ABN AMRO, who are reinstating their coverage of the European media sector. The broker forecasts that global advertising spend will grow by 2.2% in 2003 and by 3.9% in 2004. Advertising contributes around… Continue reading ABN AMRO Forecasts Gradual Ad Growth In 2003, Rising In 2004
As the Christmas shopping season swings into full gear, the Government has announced that it is to spearhead a campaign to reassure consumers that it is safe to buy presents online. A report out this week said that, out of the ten markets studied, the UK had the highest browser to buyer conversion rate with… Continue reading Government Seeks To Allay Online Shopping Fears
At present, personal video recorders (PVRs) are considered a niche product and fears that they could spell the beginning of the end for television advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?) have so far proved unfounded. However, take-up is on the increase (see PVRs To Emerge As A Force, Says Informa Media)… Continue reading PVR Technology Will Force Advertisers To Adapt, Says Forrester
Advertising revenues at Associated Newspapers fell by 9.6% during the year to 29 September 2002, contributing to a fall in operating profit from £83 million in 2001 to £80 million this time. However, the Daily Mail and Mail On Sunday titles both increased their share of the national newspaper market, despite their cover price increases… Continue reading DMGT Sees National Newspaper Revenues Up 5% By Christmas
Advertising group WPP has confirmed that it has bought the Italian agency Media Club for an undisclosed sum. The deal, which is subject to competition authority clearance, will result in Media Club becoming part of WPP’s Mediaedge:cia operations in Italy. Media Club is based in Milan and Rome and is the country’s leading independent media… Continue reading WPP Acquires Top Italian Agency
