The Government’s Communications Bill must defend television news, according to the Independent Television Commission (ITC) and The Broadcasting Standards Commission (BSC).The New News, Old News study published by the regulatory bodies claims that our news infrastructure risks being “undermined” by the growing assumption that news is something available “free of charge and free of effort”.The… Continue reading Regulators Say Communications Bill Must Protect TV News
British Telecom has received top honours in advertising and marketing at this year’s National Business Awards.BT beat off competition from Bacardi Breezer, Marks & Spencer and Volkswagen to take the advertiser of the year award for its £60 million multi-media consumer campaign, Bringing People Together.The judging panel chose BT as the overall winner, saying: “The… Continue reading BT Honoured For Ad Campaign At National Business Awards
BBC Magazines has announced that its biggest ever pre-school launch will take place next month when the new Fimbles magazine goes on sale.The 24-page title, which is dedicated to the latest CBBC pre-school phenomenon, launches on 14 November with a coverprice of £1.40. The magazine will extend the company’s existing portfolio of pre-school titles, which… Continue reading BBC Magazines Announces Biggest Ever Pre-School Launch
Ecommerce revenues in the US fell for the first time ever in the third quarter, according to new figures from Forrester Research. Online revenue slipped to $17 billion after two consecutive quarters of $20 billion sales. Analysts blamed the turbulent economic and political situation for the downturn but said that they expected spending to return… Continue reading US Online Sales Decline In Q3
ISBA has accused the Government of ‘fudging’ the issue of how much control Ofcom should have over the BBC, claiming that its decision to fine the Corporation for breeches of programming regulations does not go far enough.Earlier this week in her response to the Joint Scrutiny Committee, Culture Secretary, Tessa Jowell, announced that the BBC… Continue reading ISBA Accuses Government Of ‘Fudging’ BBC Regulation
Radio advertising experienced significant growth in the 1990s as more commercial stations appeared on the scene and the medium appeared to offer better value for money than press and television. The commercial sector has since had to contend with recession and an upswing in fortunes for the BBC stations which now account for almost 53%… Continue reading Radio On The Road To Recovery, Says Forecast
GWR’s sales house, Opus, has poached Viacom Outdoor’s Sally Barker to become its new head of client development.Barker, formerly head of advertiser development at Viacom Outdoor, begins her new London-based role this week and will focus on developing a more professional and targeted service for advertisers across all Opus’ radio services.Barker will report to Opus… Continue reading Barker Joins Opus As Head Of Client Development
Mobile messaging services, which offer graphics and video, will prove more popular than wireless internet services in the next few years, according to a new report from In-Stat/MDR. The research firm calculates that messaging users will increase from an estimated 305 million at the end of 2001 to more than a billion by the end… Continue reading Messaging To Eclipse Mobile Internet
The Sunday Times is launching a stand-alone news-stand magazine as an extension of its travel section.Travel magazine will be a 180-page glossy published by River contract publishing. It will launch in January priced at £2.95 and will be published six times a year.News International claims that around 2 million people currently read the travel sections… Continue reading Sunday Times Launches Glossy Travel Magazine
The Broadcasting Standards Commission (BSC) has joined the ITC and the ASA in upholding complaints against Pot Noodle’s “slag of all snacks” ad.The Commission received 28 complaints about the high-profile TV ad, which featured a man, tired of his wife’s sandwiches, looking to “indulge” himself with a Pot Noodle.The majority of the complainants objected to… Continue reading BSC Upholds Complaints Against Pot Noodle “Slag” Ad
