The Observer is to publish a special one-off travel magazine, with the backing of an advertising campaign from Mother, early in the new year.The sixty-eight page tabloid size glossy colour magazine will be in the same vein as Observer Sport Monthly and Observer Food Monthly. There has already been speculation that the magazine will become… Continue reading Observer Launches New Travel Magazine
Revenues at News International’s UK titles have plunged 50% in the last three months as a result of the high profile tabloid tussle with Trinity Mirror.Figures out today show that The Sun lost more than £20 million in revenues after cutting its cost nationwide in a bid to compete with the Daily Mirror.“Slightly higher advertising… Continue reading Price War Drives Down News International Income
UK display advertising is set to grow by 1.8% in Q3 this year, after which growth should steadily, if not dramatically, rise. This is according to the latest set of forecasts from the Advertising Association (AA). The figures show increases in quarterly growth throughout 2003, followed by a gentle dip moving into 2004. Throughout the… Continue reading Advertising Association Long-Term And Quarterly UK Ad Forecasts
Channel 4 has secured BT as the sponsor of its second series of Celebrity Big Brother, which is due to start later this month.BT will be using the sponsorship as part of its drive to promote its broadband service and idents will appear on the shows on Channel 4 and E4. The media planning and… Continue reading BT To Sponsor Celebrity Big Brother
BSkyB is expected to post a 205,000 net subscriber gain in its first quarter results, taking the number of customers for its digital satellite service to 6.3 million, according to Lehman Brothers. The broadcaster had 6.1 million subs as at June this year (see BSkyB Results Beat Expectations With 6.1m Customers Now Signed) and the… Continue reading Good Growth Expected In Sky’s Q1 Results
New figures from GartnerG2 have established that SMS is now more popular than email and it is claimed that the industry is missing a trick by ploughing so many of its resources into 3G technology. The latest consumer research was presented at the Gartner Symposium/ITxpo in Cannes. In particular, it was found that 62% of… Continue reading Mobile Industry Too Obsessed With 3G, Says GartnerG2
After a difficult period in 2001 when revenues slipped almost 10%, the television market has fared better this year and the sector will experience steady growth over the next five years, according to OMD UK.The agency noted that TV’s share of advertising expenditure increased throughout the 1990s as the medium was seen as the most… Continue reading Feature: OMD Sees Television Advertising On The Up
Revenues at News International’s UK titles have plunged 50% in the last three months as a result of the high profile tabloid tussle with Trinity Mirror. Figures out today show that The Sun lost more than £20 million in revenues after cutting its cost nationwide in a bid to compete with the Daily Mirror. “Slightly… Continue reading Price War Drives Down News International Income
BSkyB’s increasingly dominant position in the UK pay-television market looks all set to strengthen, as this Friday’s first quarter results are forecast to show a net rise in subscribers of 205,000 (see Good Growth Expected In Sky’s Q1 Results). This will take the number of customers to its digital satellite service to 6.3 million. If… Continue reading BSkyB Takes Increasingly Dominant Position In UK Pay-TV Market
The ITC has rejected complaints aimed at Channel 5, that the documentary, Michael Jackson’s Face, was cruel and mocking.The programme, which drew Channel 5’s largest ever audience for an original show (see Jacko Helps Five Face The Future), documented the changing appearance of the face of the pop star Michael Jackson and the possible reasons… Continue reading ITC Rejects Complaints Over Michael Jackson’s Face
