The regional press has secured a deal worth £1m, forming part of National Lottery operator Camelot’s “Good Causes” campaign. The three phase campaign represents a third of the company’s media spend.Media planning for the campaign, which will run across 70 regional titles nationwide, reaching a circulation of just under 4.9 million, was handled by MPG.… Continue reading £1m Lottery Ad Deal For Local Press
Emap Advertising has secured Nike as a major client for its recently launched Broadcast Innovation Department.Over the next three months Nike will form a partnership with Emap’s Kiss FM to reach the station’s youth audience. The sports advertiser is hoping to add an extra dimension to its current TV campaign by advertising its London youth… Continue reading New Emap Division Signs Nike
The Audit Bureau of Circulations (ABC) has introduced a new web based returns system which it hopes will speed up the delivery of certificates, make data submission easier and reduce the level of submission errors. Initially available to the business magazine sector, the system is due for roll out across other ABC sectors in due… Continue reading Web Based Returns System Launched By ABC
The ITC has censured Channel 4’s broadcasting of an episode of teenage drama As If after viewers objected to the sexual nature of the programme, claiming it was unsuitable for younger viewers.The episode in question, which was shown at 12.30pm on Sunday 27 January, focussed on the developing relationships of three of the main characters… Continue reading ITC Rules Against Channel 4: As If
The number of subscriptions to the internet increased by 16.1% between February 2001 and February 2002, according to the latest Index of Internet Connectivity report from the Office Of National Statistics (ONS).The report shows that the number of people connected to ISPs rose by 1.6% month on month during February, with subscriptions for dial-up and… Continue reading Sustained Growth For Internet Subscriptions
SMG Profits Hit By Ad DownturnPre-tax profits fell by 39.0% to £36.0 million at SMG, whilst turnover dropped by 6.6% to £280.8 million, according to the company’s year-end financial results released this morning.Whilst SMG has clearly been hit by the advertising downturn in the year to 31 December 2001, these results are pretty much in… Continue reading SMG Profits Hit By Ad Downturn
A high proportion of advertising executives think ambient advertising can deliver targeted advertising, according to research to be published by Outdoor Connection next week. However, there are fears that poor planning or overkill could endanger the growing sector.Outdoor Connection’s research into ambient advertising comes as plans are underway to create a trade body for out-of-home… Continue reading Ambient Effective If Used Well, Says Research
Pre-tax profits fell by 39.0% to £36.0 million at SMG, whilst turnover dropped by 6.6% to £280.8 million, according to the company’s year-end financial results released this morning. Whilst SMG has clearly been hit by the advertising downturn in the year to 31 December 2001, these results are pretty much in line with market expectations.… Continue reading SMG Profits Hit By Ad Downturn
BBC Worldwide is launching two new monthly magazines, Disney Girl and Disney Comic, for children aged between seven and nine and is to promote both titles with a six-figure marketing campaign.The magazines, both of which include posters, puzzles and cartoon strips, will be unveiled on 24 April along with a consumer advertising campaign designed to… Continue reading BBC Worldwide Unveils New Children’s Magazines
The German economy – Europe’s largest – officially moved out of recession in the first quarter of this year, according to a report from the World Advertising Research Centre. The country’s Federal Statistics Office said the economy expanded slightly, by 0.2% in Q1 2002, following a 0.3% decline in Q4 2001 and a 0.2% fall… Continue reading Germany Economy Moves Out Of Recession
