NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2%. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian, which saw a… Continue reading NRS National Newspaper Round-Up – March 2002
A major study from the PPA shows that 87% of business decision makers regularly consult B2B magazines which, according to the research, dominate all other media in terms of usefulness.Of the 500 business decision-makers interviewed for the study, which was conducted by NFO WorldGroup, 73% said that B2B magazines contain information useful to their jobs… Continue reading B2B Mags More Useful Than The Internet Says Research
The value of shares in BSkyB has been weakened today due to press speculation over the weekend that a spectrum tax could be imposed on satellite broadcasting.The draft Communications Bill published last week (see Draft Communications Bill Relaxes Cross Media Rules) left an open ended position with regard to a possible tax on all parts… Continue reading Spectrum Tax Speculation Hits Sky Share Price
Wireless Group owned TalkSPORT has secured Ginsters as the sponsor of its World Cup competition.The deal will see Ginsters support TalkSPORT’s summer football coverage as the “unofficial snack food of football fans.” The sponsorship features a three-week on-air promotion known as “do the double,” which is linked to an eight-week on-pack contestant entry initiative.TalkSPORT branding… Continue reading TalkSPORT In World Cup Deal With Ginsters
The break up of on- and offline media giant AOL Time Warner will not be recommended by a three-month strategic review of the company, to be presented to the Board this week, according to a report in this morning’s Financial Times. The paper says that there have been calls for the merger between America Online… Continue reading AOL Time Warner Review Will Not Recommend Break-Up, Says FT
Digital betting and sports content business UKbetting has made an offer for TEAMtalk that values the radio and media group at around ďż˝10.2 million.UKbetting had not had any formal discussions with TEAMtalk’s management prior to announcing its 4.5p per share offer for the group, which owns national talk-based radio station TEAMtalk 252.Commenting on the offer,… Continue reading UKBetting Makes Offer For TEAMtalk
Market information group, Taylor Nelson Sofres, is entering into a joint venture with one of Greece’s leading information and consulting services companies, ICAP A.E., the company announced this morning. The joint venture company, to be known as TNS ICAP A.E., will provide market information to clients in sectors including consumer, telecoms, automotive, banking and finance.… Continue reading Taylor Nelson Enters Greek Joint Venture
The recently relaunched Daily Mirror has today sparked a new price war by cutting its cover price to 20p, a move which has been followed by News International’s Sun.Trinity Mirror announced the price cut, which is the second phase of the paper’s brand relaunch (see Mirror Drops Red Top For New Look), on Saturday. News… Continue reading Daily Mirror Cuts Cover Price
Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906,… Continue reading US Magazine Revenue Falls 2.5% in April
