Analysis of the media market reveals that the best week on week performances came form Highbury House Communications and RTL. The former saw shares rise 23.58% to close at 32žp and the latter improved 12.88 to finish at £27.66, an increase of £3.16 on the week before.Rupert Murdoch’s BSkyB, which is reported to have put… Continue reading Sharewatch
Continued weakness in the US economy has pushed WPP Q1 revenues down by 2% on last year, £945.8 million for the period to end of March 2002 compared with £966.4 million last year. A 6% revenue increase in Europe was abrogated by a drop of 7% in North America, the UK was up over 2%.… Continue reading Continued US Weakness Hits WPP Revenues
Chrysalis Radio Sales has promoted Dan Durling to the position of agency group head with responsibility for managing accounts across Heart, Galaxy and Real Radio.Durling takes up the position with immediate effect and will manage a team of seven, reporting to London sales director Gerard Bridges. His main responsibility will be to oversee agency sales… Continue reading Chrysalis Radio Appoints New Agency Group Head
BBC Worldwide is to promote the Radio Times with a six-figure advertising campaign including TV and radio sponsorship.The marketing push, which is aimed at lapsed and occasional readers, will see the Radio Times sponsor ITV1’s coverage of the BAFTA Television Awards to be shown tonight. Other activity includes national and regional press ads and sponsorship… Continue reading Radio Times Gets Marketing Boost
Advertising in consumer magazines is viewed more positively than advertising in other media, according to Absorbing Media, the PPA’s new study of media usage and attitudes.According to study, more than one in three respondents consider magazine advertising to be both relevant and useful as a buying guide. 35% of respondents also found magazines to be… Continue reading Magazine Ads Come Out Top In Survey
Havas-owned Arnold Worldwide Partners has merged sister agencies Zinc and AMX Communications in order to strengthen its UK based interactive division.The newly merged company, called Arnold Interactive UK, will bring together Zinc’s digital marketing capabilities with AMX’s tradition of creative work to provide a more extensive service to clients.According to reports, the new agency will… Continue reading Interactive Agencies In Digital Merger
City News From MediaTel Insight- Reuters, WPP and CordiantReuters Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million.The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated… Continue reading City News From MediaTel Insight- Reuters, WPP and Cordiant
Global advertising revenues are forecast to fall by 2% on an industry-wide basis in 2002, according to Michael Bungey, chief executive of Cordiant Communications, the company which owns the Bates Worldwide advertising network. Announcing his company’s year-end financial results this morning (see Cordiant Profits Hit By ‘Extremely Difficult’ Year), Bungey said that a 2% decrease… Continue reading Ad Revenues To Be 2% Off In 2002 According To Cordiant Chief
Former Loaded editor James Brown has unveiled his long anticipated men’s magazine, Jack, which goes on sale this week promising an “orgy of war, animals, fashion, genius and cool.”The A5 format magazine, which launches on Thursday priced at £2.50, is intended to provide an alternative to the existing lad’s mag titles, which Brown has described… Continue reading James Brown Unveils Jack
Cinema admissions in Scandinavia and the Baltic region will top 60 million by 2005, whilst the Central and Eastern European region looks set to outperform the industry with new cinema developments. These are some of the the findings of new reports by industry analysts Dodona Research. Baltic region The fastest growing markets will be in… Continue reading European Cinema Growth Predictions From Dodona Research
