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The next generation of wireless services in Europe will herald a dramatic shift from voice traffic to data services, according to forecasts from Strategis Group released this month. These next generation technologies (3G technology) are predicted to create a flourishing demand for data-led services. As a result the number of ‘data switches’ installed throughout the… Continue reading Arrival Of 3G Mobiles Will See Data Surpass Voice Traffic In Europe, Says Strategis

IPC Media is to increase the print run for the June issue of Marie Claire after the announcement that man-of-the-moment David Beckham is to be the magazine’s first male cover star led to an increased demand from retailers.Publishing director Rita Lewis said: “This is the first time prior to going on sale that retailers are… Continue reading Cover-Man Beckham Ups Demand For Marie Claire

Transport Losses Hit JCDecaux RevenuesOutdoor advertising company JCDecaux has reported Q1 sales of E358.6 million for 2002, an increase of 4.7% on the E342.6 million reported for Q1 2001. The group said that new acquisitions had helped lift revenues which fell in line with its own expectations.However, revenue fell by 2.1% on a like-for-like (organic)… Continue reading Transport Losses Hit JCDecaux Revenues

Over a third of UK football fans will turn to the radio to follow this summer’s World Cup, according to research from the RAB, thanks to the fact that most matches will be during the working day.Because of the time difference with host countries Japan and Korea, it is thought that this year, where following… Continue reading World Cup Radio May Attract 30% Of Fans

Culture Secretary Tessa Jowell has spoken in the House of Commons this morning about the collapse and imminent sale of ITV Digital. She confirmed that the sale will go ahead saying that “the usual commercial processes must take their course”. ITV Digital subscribers will continue to receive free-to-air services although pay TV services “will last… Continue reading Jowell Laments Demise Of “Brave Commercial Enterprise”

IPC Ignite! and MTV have announced details of a “far reaching” marketing partnership encompassing joint advertising initiatives and masthead programming for brands including NME, Loaded and Muzik.The partnership, which is part of an initiative by the two companies to raise awareness of their brands among 18-24 year-olds, will see IPC’s music title NME launch a… Continue reading IPC And MTV Form Marketing Partnership

In a trading update released this morning Pearson has revealed that advertising revenue across the Financial Times group has been ‘significantly lower’ for the first four months of this year, compared to 2001. In March, Pearson warned that the ad market would remain flat in 2002 (see Ad Market In 2002 Will Be ‘Flat’ Says… Continue reading FT Revenue Decline Hits Pearson Profits

An agreement has been reached between representatives from the entertainment and consumer electronics industries and US legislators on a system to prevent digital television broadcasts from being pirated over the internet. Executives from companies such as AOL Time Warner and News Corp have participated in the talks with the House Energy and Commerce Committee. They… Continue reading ‘Pirating Pact’ Brings US Digital A Step Closer

Carlton and Granada, which have confirmed that they are offering the business and assets of ITV Digital for sale with immediate effect (see Administrators Confirm ITV Digital Sale), saw shares fall yesterday. Carlton was down 0.21% to close at £2.41, while Granada slipped 1.20% to finish at £1.23˝p, a loss of 1˝p on the day… Continue reading Sharewatch

Independent outdoor media company Poster Publicity has launched a media analysis and technology firm called Media Intelligence, which it hopes will become a valuable resource for the global media and advertising industry.The company, which has already carried out projects for Metro International, OMD and Starcom Motive, will specialise in developing media technology systems, global media… Continue reading Poster Publicity Launches Media Intelligence Outfit