ITV has announced that the new sponsor for gameshow Who Wants To Be A Millionaire will be Ufi, the organisation behind the Government-funded e-learning network learndirect. However, the move has caused controversy with teachers who thought to be against the Government spending what is rumoured to be £1m on the sponsorship when education as a… Continue reading Teachers Ticked Off By Learndirect Sponsorship
Celebrity endorsements provide an additional way to get more from your adspend in the form of free press coverage of your campaign, or so it would seem, according to the latest findings from Propeller’s Ads That Make News survey. Of the top ten campaigns covered most in the press, seven involved either celebrities or well-known… Continue reading Celebs Bring News Coverage For Ad Campaigns
Marketing and advertising optimism may be on the up in the UK, as the first quarter 2002 IPA Bellwether Report shows that current marketing budgets are being revised upwards for the first time since Q2 2000. Budget revisions When asked if pre-set budgets for the coming financial year have been increased, reduced or left the… Continue reading Insight Analysis: Latest Bellwether Report Indicates Mixed Feelings
The latest data from the Office Of National Statistics shows that the rate of inflation rose slightly during March.The underlying rate of inflation, which was 2.2% in February, edged up to 2.3% in March, still below the government’s target of 2.5%. The headline rate was 1.3%.The retail prices index for March 2002 was 173.5.Subscribers can… Continue reading Inflation Rate Edges Up In March
ABN AMRO this morning reports that Zenith will downgrade its ad spend forecasts for 2002 citing a ‘lag’ in US spending as adspend struggles to catch up with the improving economy. Zenith now believes that the advertising market will not recover until Q4 2002. The new figures from Zenith compare with those from ABN AMRO… Continue reading Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts
IPC Ignite! has announced a one year, multi-media sponsorship deal for NME worth £1.5m, with Miller Genuine Draft. The deal, titled “Bring It On” will run across digital, live and paper platforms from May this year.The three main constituent parts of the deal, brokered by IPC ignite’s newly restructured ad sales operation, will be a… Continue reading £1.5m Sponsorship Deal For NME
The worst performance in yesterday’s media market came from SMG, which saw shares fall 8.03% to close at £1.37˝ following speculation that the company was about to quit Scottish Radio at a loss.Carlton and Granada saw stock fall yesterday after Deloitte & Touche confirmed that it is preparing ITV Digital for sale (see ITV Digital… Continue reading Sharewatch
The IPA’s quarterly Bellwether report, published today in the Financial Times, has given more credence to the argument that the media recession is coming to an end, revealing that more of the 200 advertisers surveyed raised their current year marketing budgets in the first three months of this year, rather than cutting them.Of those advertisers… Continue reading Hope For Recession End From IPA Bellwether
The Mirror has dropped its red masthead and has reverted back to its original title, the Daily Mirror, as part of a revamp to position itself as a “serious” newspaper.The new look paper, which debuts today, features a new masthead with white letters underlined in red, while a picture takes up the whole of the… Continue reading Mirror Drops Red Top For New Look
The Wireless Group (TWG) and Emap have formed a joint venture to apply for the local digital multiplex radio licences in Swansea and Stoke-on-Trent.The arrangement will see TWG take a 70% stake in the venture, while Emap takes on the remaining 30%. As part of the agreement Emap will also take a 20% stake in… Continue reading Emap And TWG Team Up For Multiplex Bids
