The average value of creative and media agency pitches dropped by 10% during 2001 to £2,536m, according to MediaTel Group and the AAR’s NewBizMoves 2001 Annual Report.The report, which is partially based on data from the marketing, adverting and media trade press, shows that the extent of new business activity increased during 2001, with the… Continue reading Average Value of Pitches Drops During 2001
Telewest Broadband is launching an “enhanced” interactive TV service to coincide with this summer’s World Cup and Channel 4’s Big Brother.The service, which is similar to that already available to Sky Digital viewers, has been developed in conjunction with BBCi and Channel 4 and allows Telewest Broadband’s digital customers to access interactive content direct from… Continue reading Telewest Launches Interactive TV Service
Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million. Capital says that combined radio revenues for April and May… Continue reading Capital Radio Profits Hit By Ad Decline
Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million.Capital says that combined radio revenues for April and May are… Continue reading Capital Radio Profits Hit By Ad Decline
As expected, Telepiù has abandoned its agreed merger with Italian pay-TV platform Stream, following restrictions imposed on the deal by the country’s anti-trust regulator this week (see Italian Anti-Trust Ruling May Offer Vivendi An Exit From Stream Deal). Telepiù is owned by Vivendi Universal and Stream by News Corp and Telecom Italia (50:50). It is… Continue reading Vivendi’s Telepi
Attic Futura is to launch SMS services for readers of two of its teen titles, Sugar and cd:uk. The services will be the first of their kind to be available on all four mobile networks and on pay-as-you go as well as monthly billing contracts.The June issue of cd:uk, on sale on 24 May, will… Continue reading Attic Futura Teen Titles Launch Text Services
Jobs in marketing and media have overtaken jobs in consulting as the most sought after by graduates, according to new research. The annual UK graduates survey, details of which appear in today’s Independent, found that 13% of graduates expressed an interest in careers in these areas, down from 14% in 2001 for marketing and 13.9%… Continue reading Media And Marketing Jobs Top Choice For Graduates
Total online advertising spend increased by 7.1% year on year during 2001 to £165.7m, according to figures published today by the IAB.The research, which is based on revenues reported by the finance departments of online media owners, shows that the industry experienced “clear growth” during 2001 despite a depressed economic landscape and recessionary behaviour in… Continue reading Online Adspend Shows Growth Despite Tough 2001
The Evening Standard has signed a £450,000 advertising deal with Italian sauce producers Sacla to promote its products in London and the South-East.The six-month deal includes a series of recipe-led advertisements, advertorials and newspaper wraps that will run across the Evening Standard‘s entire print portfolio. The initial campaign will be supported a London-wide sampling promotion… Continue reading Evening Standard Goes Italian With Ad Deal
The majority share of US prime time television viewing went to the cable networks for the first time in the 2001/2 season, according to data reported by Jack Myers Report. The basic cable networks took a 46% share against the four major broadcast networks’ 45%, according to figures compiled by Discovery Communications. Previously the four… Continue reading Cable Overtakes Major Broadcast Networks For US Prime Time Share
