Chrysalis-owned Rivals Digital Media and Carlsberg are launching an SMS information service to keep football fans informed of developments in this summer’s World Cup.The service, which is aimed at 18-34 year-old sports enthusiasts, launches in May and is intended to promote Carlsberg’s status as the official beer to the England team. Consumers can sign up… Continue reading Rivals Teams Up With Carlsberg For World Cup
Loss-laden French media group, Vivendi, is to announce its Q1 headline figures this afternoon, after unveiling a full-year loss of E13.6 billion in March (see Write-Offs Push Vivendi £8.3 Billion Into The Red). According to predictions by analysts at ABN Amro, Vivendi will today reveal Q1 revenues up 6.9% to E6.3 billion and earnings up… Continue reading Troubled Times For Vivendi’s Messier
It is feared that continued delays to the launch of Viacom Outdoor’s XTP cross-track projection system could cost the outdoor industry £10m in revenue this year.The XTP system, which projects digital images onto special screens in London Underground tunnels, was supposed to have launched at the beginning of April after four years of development, but… Continue reading XTP Delay Could Cost Outdoor Industry £10m
Andy Richmond, head of client research and an associate director of Mediacom is leaving the agency at the end of this month.Richmond, who sits on a number of media forums, and is chairman of the IPA PRAG committee is said to have no immediate plans (other than to go horse racing more regularly).Subscribers can access… Continue reading Richmond To Leave Mediacom
Whilst there are now signs of a recovery in advertising spending around the world, it is by no means clear that the recovery will be either strong or uniform, according to analysts at Lehman Brothers. The US is leading the way, followed by Europe. Asia – excluding Japan – is showing signs of recovery and… Continue reading Advertising Recovery Will Be ‘Neither Strong Nor Uniform’, Says Lehman Brothers
Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline of 4.8% was experienced overall, with ITV1 and Channel 4 seeing revenue fall. Channel 5 and GMTV fared better than their larger competitors, seeing revenue increase year on year. The news was better still… Continue reading TV Market Round-Up – March 2002
Holiday company Club 18-30, whose reputation for causing controversy with its advertising was established as far back as 1996 (see Wonderbra Tops Ad Poll), has had a complaint against its latest press campaign rejected by the ASA.The ads in question appeared in Boys Toys magazine. All showed photographic tableux of holiday scenes: A beach beside… Continue reading Club 18-30 Gets Break Courtesy Of ASA
According to a survey conducted by The Survey Shop on behalf of Barclays, internet users say they save on average 63.6 hours per year by shopping online. Online banking saves users an average of 65 minutes per week (56 hours a year) amd almost half of those surveyed (43%) now bank banking online. The most… Continue reading A Shop Online Saves Time
ITV has secured foreign exchange company Travelex as the £3m sponsor of its World Cup coverage a month before the event is due to begin.The fully integrated deal will see Travelex become the exclusive broadcast and online sponsor of ITV’s full coverage and highlights of this summer’s tournament. The package also includes sponsorship of ITV’s… Continue reading ITV Secures £3m World Cup Sponsor
The best performance in yesterday’s media market came from Telewest, which has announced plans to launch a large-scale consumer trial of its 1Mb residential internet service in Scotland (see Telewest 1Mb Trial To Challenge BT In Broadband). Shares in the company rose 15% yesterday to close at 11˝p, an increase of 1˝p on the day… Continue reading Sharewatch
