JCDecaux Airport has been awarded the advertising contracts for the Gatwick Express and the Stansted Express rail services.The year-long contract covers all internal and external advertising on board all the South East rail-air links managed by Airport Express, including ambient opportunities such as train wraps and headrest advertising.Previously Maiden held the contract for Gatwick Express… Continue reading JCDecaux Airport Awarded Rail Contracts
Yahoo is closing its European auction services and will instead promote those of rival company eBay.The move, which will see Yahoo close five auction sites in the UK and Ireland, France, Germany, Italy and Spain, is part of the company’s plan to focus on its key growth areas and re-deploy revenue to its commerce platform.Yahoo,… Continue reading Yahoo Closes European Auction Sites
The Guardian is revamping its Saturday books and arts coverage with the launch of a new 40-page tabloid section called Review.The section, which replaces the current Saturday Review, launches on 1 June and will feature major literary profiles, book reviews as well as opera, visual arts, classical music and theatre news.The launch issue, which includes… Continue reading The Guardian Revamps Saturday Offering
More than 80% of US technology companies are confident that high growth levels for their businesses will continue, according to a Deloitte & Touche survey reported by eMarketer. The report also states that 89% of CEOs said that they are planning to continue to hire new staff into 2002, whilst just 11% say that are… Continue reading US Tech Chiefs Confident In Continued Growth
Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s, according to the latest data from the Cinema Advertising Association (CAA). Cinema admissions during last month reach 13.2 million, compared to 14.0 million in April 2001, when… Continue reading Cinema Looking Strong In 2002, Says CAA
US media advertising spend saw a very slight increase in Q1 2002, according to figures just released by CMR. Revenue increased by just 0.4% over the same period last year, although it is the first year on year rise since Q1 2001. CMR estimates that total adspend for Q1 2002 came in at $23.5 billion,… Continue reading Slight US Advertising Rise In Q1, Signs Of Further Slow Recovery
Over two-thirds of US consumers would not pay for any services on the internet, including enhanced email, instant messaging or file-sharing capabilities, according to research conducted by Jupiter Media Metrix reported this week. Perhaps surprisingly, the report – Paid Consumer Services: Assessing Market Opportunities – found that consumers are more resistant about paying for online… Continue reading Jupiter Finds Consumer Resistance To Paid Net Services
Digital terrestrial television (DTT) has better prospects than might be suggested by the failures of ITV Digital in the UK and Quiero in Spain, according to a new study published by the European Broadcasting Union (EBU). The report predicts that almost all European countries will have launched DTT by 2005, but adds that most government… Continue reading Digital Terrestrial TV Prospects Are Brighter Than ITV Digital’s Closure Suggests
Telewest was one of only five companies to see shares improve yesterday’s media market, with stock rising 9.09% to close at 6p, an increase of ˝p on the day before.Despite performing strongly earlier in the week (see Sharewatch), Daily Mail, which is due to release its results at the end of this month, saw shares… Continue reading Sharewatch
Views on the BBC’s new application for Digital Curriculum, a licence fee funded public service comprising interactive online learning materials in support of the school curriculum – are being sought by Culture Secretary, Tessa Jowell.Consumers and the industry have until 5 July to let the Government know what they think of the BBC’s plans.Subscribers can… Continue reading Views Sought On BBC Digital Curriculum Application
