Three quarters of a million people have improved service or access for the first time for national commercial digital radio stations, with the switching on, by NTL, of the 62nd transmitter in the Digital One national network.The Angus transmitter, which was switched on last week, links the existing transmission area in North East Scotland between… Continue reading Digital One Switches On 62nd Transmitter
JCDecaux Airport employed a range of ambient and promotional media to target the 50 charter flights full of European football fans arriving at Edinburgh and Glasgow airports for the UEFA Champion’s League Cup final last Wednesday. The media space was booked by Ford and Amstel.JCDecaux Airport’s director of regions, Murray Bothwell, commented: “Ford and Amstel… Continue reading JCDecaux Airport Mixes Media For Football Promotion
Channel 4 has revealed the schedule for the first week of Big Brother 3, which launches this Friday. As well as a new house, new viewing options will mean that viewers will be able to keep an eye on contestants for almost 24 hours a day on digital TV, as well as in public places… Continue reading Big Brother Set For Blanket Coverage
Commercial radio is showing signs of recovery from the advertising slowdown, having seen a year on year increase in investment by advertisers for the first quarter of this year, the first positive sign after three successive quarters of revenue decline.Total advertising revenue for the first three months of 2002, according to the Radio Advertising Bureau… Continue reading Commercial Radio Sees End To Revenue Decline
Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline.Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football World… Continue reading ITV Revenue Looks Up In July
Pub media company Hi-Tech Solutions is launching a £4m washroom advertising campaign on behalf of KP to promote its new Hula Hoop Shoks.The month-long campaign is designed to target 18-24 year-olds and includes 700 washroom posters that will run alongside traditional poster and TV advertising. Three different creatives advertising the three different Hula Hoop Shok… Continue reading Hi-Tech Solutions Brings KP To Pub Toilets
Wireless marketing channel Nightfly has launched a campaign for Archers designed to drive traffic to a new “girls night out” online planning service created by the brand.During May 50,000 targeted text messages will be sent out to women on Nightfly’s permission-based database. Messages will only be sent to females aged 18-30, preferably full time workers… Continue reading Nightfly Promotes ‘Girls’ Night Out’ For Archers
Channel 5 will lead the TV industry in a revenue recovery, according to leaked figures reported in the Sunday Times this weekend.The paper reported that year on year income for all television will be up 13.6% in May, 6.7% in June and 8.1% in July. The projections reported said that Channel 5 will have revenues… Continue reading Sunday Times Predicts TV Ad Recovery
US advertising for Q1 2002 shows an increase of 1.8% over the same period in 2001, according to preliminary figures from Nielsen Monitor-Plus. The automotive category led the way with the largest dollar increases ($170 million), while the beer and motion picture categories saw the greatest percentage increases, 37% and 35%, respectively. Four of the… Continue reading US Ad Spend Grows In Q1 2002
European ecommerce revenue growth is around triple that of the United States and is set to reach almost $1 trillion by 2004, according to new forecasts from eMarketer. By the same year, US ecommerce revenue will have reached $1.14 trillion. The European market is set to achieve a compound annual growth rate (CAGR) of 142%… Continue reading European Ecommerce Growth Is Triple That Of United States
