UK home internet access increased from 7.6 million homes to 9.3 million homes during 2001, according to Continental Research. However, the rate of internet uptake is showing signs of slowing and indications are that unless the Government addresses who, as well as how many, are using the web, it could have difficulty in getting the… Continue reading Feature: Creating A Nation Of Internet Users
Gartner has forecast that the slowdown in European corporate IT spending has reached its lowest point and levelled off. However, the researcher warned that a return to growth will not be evident until at least the middle of 2003. A new European survey, carried out by Gartner, found that the number of companies planning to… Continue reading Corporate IT Spending To Remain Flat In 2002, Says Gartner
ISBA is warning advertisers against increasing their TV adspend to meet impact targets, claiming that reported falls in viewing could be due to the recent changes in the BARB methodology (see MRG Evening Meeting: The New BARB Contracts).The advertising body is concerned that increasing TV adspend could generate airtime cost inflation and is urging its… Continue reading ISBA Warns Against Increasing TV Adspend
Instant messaging (IM) and unified messaging (UM) applications for service providers will drive the worldwide messaging applications market from $1.1 billion in 2001 to $4.2 billion in 2006, according to new research by IDC. “While 2001 was a downbeat year for some markets, it was packed with innovation for messaging application vendors,” said Robert Mahowald,… Continue reading Instant Messaging Will Generate $4.2 Billion In 2006, says IDC
The Cinema Advertising Association (CAA) has reported a good start to the year, with admissions for March up 43% year on year at 14.3 million and admissions for the first quarter of 2002 up 37% compared to the same period last year.The star-studded Rat Pack remake Ocean’s Eleven took first place at the box office,… Continue reading First Quarter Success For Cinema Admissions
Last night’s MRG meeting tackled the issue of the auditors’ role in the media industry. The evening was titled “Media Auditors: Big Brother or Agony Aunt”. This title, explained the event’s organiser, Taylor Nelson Sofres’ Lisa Beaumont, was designed to reflect two of several ways in which the auditor could be viewed by the industry-… Continue reading MRG Evening Meeting: Media Auditors
ITV has announced that the new sponsor for gameshow Who Wants To Be A Millionaire will be Ufi, the organisation behind the Government-funded e-learning network learndirect. However, the move has caused controversy with teachers who thought to be against the Government spending what is rumoured to be £1m on the sponsorship when education as a… Continue reading Teachers Ticked Off By Learndirect Sponsorship
Celebrity endorsements provide an additional way to get more from your adspend in the form of free press coverage of your campaign, or so it would seem, according to the latest findings from Propeller’s Ads That Make News survey. Of the top ten campaigns covered most in the press, seven involved either celebrities or well-known… Continue reading Celebs Bring News Coverage For Ad Campaigns
(This page will refresh itself every 30 seconds)The Chancellor rose at 3.31pm.New child tax credit available for families with incomes up to £58,000.Growth target for 2002 of 2-2.5%; 3-3.5% for 2003 and 2-3.5% for 2004.Budget surplus this year is £3 billion.Public sector borrowing requirement (PSBR) is £11 billion.Research and development tax credit set at 25%.Small… Continue reading Budget Line 2002 – The Chancellor’s Speech As It Unfolds
UK Will Not See Real Terms Ad Growth Until 2004Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released yesterday.The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms… Continue reading UK Will Not See Real Terms Ad Growth Until 2004
