Chrysalis Radio has signed a six-figure, three-month advertising deal with Tetley, which is to become the first brand to sponsor breakfast shows on London’s Heart 106.2 and 100.7 Heart FM in the Midlands.The deal, which begins on 24 April, will see Tetley Tea trails and credits run during the Jono And The Morning Crew show… Continue reading Chrysalis Brings Tetley To Heart Listeners
Marketing and advertising optimism may be on the up in the UK, as the first quarter 2002 IPA Bellwether Report shows that current marketing budgets are being revised upwards for the first time since Q2 2000. Budget revisions When asked if pre-set budgets for the coming financial year have been increased, reduced or left the… Continue reading Insight Analysis: Latest Bellwether Report Indicates Mixed Feelings
The latest data from the Office Of National Statistics shows that the rate of inflation rose slightly during March.The underlying rate of inflation, which was 2.2% in February, edged up to 2.3% in March, still below the government’s target of 2.5%. The headline rate was 1.3%.The retail prices index for March 2002 was 173.5.Subscribers can… Continue reading Inflation Rate Edges Up In March
ABN AMRO this morning reports that Zenith will downgrade its ad spend forecasts for 2002 citing a ‘lag’ in US spending as adspend struggles to catch up with the improving economy. Zenith now believes that the advertising market will not recover until Q4 2002. The new figures from Zenith compare with those from ABN AMRO… Continue reading Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts
IPC Ignite! has announced a one year, multi-media sponsorship deal for NME worth £1.5m, with Miller Genuine Draft. The deal, titled “Bring It On” will run across digital, live and paper platforms from May this year.The three main constituent parts of the deal, brokered by IPC ignite’s newly restructured ad sales operation, will be a… Continue reading £1.5m Sponsorship Deal For NME
The worst performance in yesterday’s media market came from SMG, which saw shares fall 8.03% to close at £1.37˝ following speculation that the company was about to quit Scottish Radio at a loss.Carlton and Granada saw stock fall yesterday after Deloitte & Touche confirmed that it is preparing ITV Digital for sale (see ITV Digital… Continue reading Sharewatch
The future of ITV Digital remains uncertain despite reports last week that Carlton and Granada are considering increasing their compensation offer to the Football League to end the dispute over TV rights. Both companies saw shares fall in week on week analysis. Carlton was down 8.10% to close at £2.44, while Granada slipped 8.52% to… Continue reading Sharewatch
BT is continuing its initiative to increase the uptake of broadband in the UK (see BT Openworld To Promote Broadband Uptake) and is to start trials of a new satellite delivery service for high-speed internet access.The service, which will deliver fast “always on” internet downloading, is aimed at high use residential consumers and small businesses.… Continue reading BT To Trial Internet By Satellite
The Advertising Association (AA) has named David Kershaw as its new chairman. A partner at M&C Saatchi, Kershaw will replace James Best, group chairman of BMP DDB, when he steps down next month following five years in the role.Kershaw has been in the advertising business for over 20 years, spending time working in New York… Continue reading M & C Saatchi Partner To Chair AA
Undeterred, or perhaps encouraged, by the notoriety of risqué outdoor campaigns such as Sophie Dahl’s Obsession poster (see ASA Orders Withdrawal Of Opium Ad After Most Complaints Since 1995), the FCUK ads (see Retailer’s Kinky Bugger Ad Provokes Complaints To ASA) and the near-iconic “Hello Boys” Wonderbra ad (see Wonderbra Tops Ad Poll), sports brand… Continue reading Ellesse Courts Controversy With Sexy Tennis Ad
