Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline.Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football World… Continue reading ITV Revenue Looks Up In July
A new report, Reality Bites, by the CBI and KPMG Consulting reveals that 87% of UK companies are now using e-business technologies in order to improve efficiency. The report claims that firms are now moving away from customer facing e-business initiatives in favour of projects that benefit suppliers and employees. Intranets, followed by electronic payment… Continue reading E-Business Initiatives Will Improve Customer Service, Says CBI
Clear Channel has announced the appointment of Peta Corsan to the newly created role of business development director. Her brief will be to develop partnerships with international advertisers seeking cross border outdoor media campaigns and to create campaigns in partnership with teams in Clear Channel businesses worldwide.She will report to Robert Thurner, group marketing director… Continue reading Clear Channel Creates Business Development Role
Strong investment in ebusiness infrastructure and growing online audiences have generated a positive European consumer and business ecommerce market, according to a new report from eMarketer. Large enterprises in the UK, Germany and Benelux and Scandinavian countries have led the way in embracing ebusiness technologies and have begun to develop internet-based connections with their trading… Continue reading European Ecommerce Forecasts From Emarketer
More people will change their viewing and listening habits for the Queen’s Golden Jubilee than for the World Cup, according to new research. The sensor report from Mediaedge:cia has found that of a representative sample of 1,000 people, 40% say they will change their media consumption habits for the Jubilee but only 25% will do… Continue reading Jubilee Will Change More Media Habits Than World Cup
According to recent data released by Nielsen//NetRatings there is some evidence of an online advertising recovery as the number of unique online ads rose during the beginning of 2002. According to data from the Nielsen//NetRatings AdRelevance survey, the number of unique ads jumped 33% between January and April of this year, reaching a new high… Continue reading Early Signs Of An Online Recovery?
Smash Hits TV is celebrating its first anniversary of being on air with a branding makeover.Emap is thought to be spending a five figure sum on the revamp, which from tomorrow will see the digital music channel adopt new branding, programming and break bumpers to bring it in line with a new look based around… Continue reading Smash Hits TV Celebrates Birthday With Rebrand
Virgin Radio has secured Telewest Broadband’s Blueyonder internet service as the seven-figure sponsor of its Pete & Geoff drive-time show.The sponsorship, which runs until June 2003, is designed to raise brand awareness of Blueyonder’s broadband service and includes a bespoke and interactive cross-media package incorporating on-air and online activity.On-air credits communicating the benefits of broadband… Continue reading Virgin Secures Drive-Time Sponsor
The first ever taxi advertising in Leeds launched this week, with 5 fully liveried Taxi Media black cabs promoting the upcoming opening of a Radisson SAS Hotel in the city.The twelve month campaign kicked off on Monday, ahead of the hotel opening on 28 May. Each taxi features creative which draws on different aspects of… Continue reading First Taxi Ads In Leeds Launched
Capital Radio saw shares fall 0.26% yesterday to close at £7.77˝ after announcing that radio revenues fell by 7% to £59.6 million for the six months ended 31 March 2002 (see Capital Radio Profits Hit By Ad Decline).Telewest continued to see shares fall yesterday, with stock slipping 12.12% to finish at 7źp on the back… Continue reading Sharewatch
