Translucis has secured a broadcast deal with Channel 4’s Big Brother that will see the reality TV show screened in bars and clubs across the country via the company’s Magnetic digital media network.Under the deal, live footage extracts of the show will be broadcast every thirty minutes throughout the evening of transmission, with live feed… Continue reading Translucis Brings Big Brother To Bars And Clubs
The Football League has proceeded with its threatened legal action against the owners of ITV Digital, launching a £178.5 million claim against Carlton and Granada. The League is seeking a declaration that Carlton and Granada are liable as guarantors for payments totalling £178.5 million owed by ITV Digital, plus interest.Football League chief executive David Burns… Continue reading Football League Kicks Off Action Against ITV Digital Owners
Digital radio, or digital audio broadcasting (DAB), will gain broader consumer acceptance within the next five years in Europe and the US, according to a new report from In-Stat/MDR. Despite what In-stat describes as ‘a series of difficulties in the early years of development’, DAB and digital audio radio services (DARS) are now beginning to… Continue reading Digital Radio To Gain Consumer Acceptance By 2005
Noddy has found a new home on Channel 5 after the broadcaster acquired the rights to the animation series Make Way For Noddy from Chorion IP. The series has been produced using computer generated imaging and, with 100 ten minute episodes, will be the longest Noddy series ever to have run on television.Nick Wilson, Channel… Continue reading Noddy Makes Come Back On Channel 5
Despite the emergence of next-generation Multimedia Message Services (MMS), Ovum believes that SMS will continue to be the dominant technology used for person to person messaging via mobile phones during the next two or three years. MMS usage will only begin to grow strongly around 2004-2005. John Delaney, principal analyst at Ovum, said: “Although vast… Continue reading MMS Will Not Take Off Till 2004, Says Ovum
Thanks to the time difference between the UK and World Cup host countries Japan and Korea, research carried out for RAB suggests that 36% of football fans will use radio to follow matches, compared to 15% during the last World Cup, as “deskbound” fans find alternative ways to TV for following the action.With the launch… Continue reading Feature: Sport On The Radio
The Football League has proceeded with its threatened legal action against the owners of ITV Digital, launching a £178.5 million claim against Carlton and Granada. The League is seeking a declaration that Carlton and Granada are liable as guarantors for payments totalling £178.5 million owed by ITV Digital (see Football League Battle With ITV Digital… Continue reading Football League Kicks Off Action Against ITV Digital Owners
Capital Radio Advertising has agreed a £1.2m sponsorship deal with Bacardi rum as an extension of its existing Entertainment Capital partnership with the drinks brand.The multi-platform deal, formulated by Universal McCann, will run across Capital stations throughout 2002 and will see the extension of the on-air and online sponsorship of the Entertainment Capital and Bacardi… Continue reading Capital Extends Bacardi Rum Sponsorship In £1.2m Deal
BSkyB yesterday afternoon exercised its put option with respect to its 22% stake in KirchPayTV in a move that is likely to be the final nail in the coffin for the heavily-indebted media group Kirch. KirchPayTV last week filed for insolvency due to illiquidity and huge debts (see KirchPayTV Files For Insolvency, BSkyB Expects No… Continue reading BSkyB’s 22% Put Option Set To Force Kirch Collapse
Reaching the right people at exactly the right time is every advertiser’s dream. Sebastian Bishop, co-founder of Espotting Media, considers how pay-per-click search engines are helping to make this utopia a reality.Down the pub, Joe is chatting to a mate about needing a new car. As if by magic, he opens a magazine and there’s… Continue reading NewsLine Column: Advertising Utopia
