Noddy has found a new home on Channel 5 after the broadcaster acquired the rights to the animation series Make Way For Noddy from Chorion IP. The series has been produced using computer generated imaging and, with 100 ten minute episodes, will be the longest Noddy series ever to have run on television.Nick Wilson, Channel… Continue reading Noddy Makes Come Back On Channel 5
The Evening Standard has signed a £450,000 advertising deal with Italian sauce producers Sacla to promote its products in London and the South-East.The six-month deal includes a series of recipe-led advertisements, advertorials and newspaper wraps that will run across the Evening Standard‘s entire print portfolio. The initial campaign will be supported a London-wide sampling promotion… Continue reading Evening Standard Goes Italian With Ad Deal
Microsoft’s Xbox online marketing campaign gained exposure among half a million internet users during March, helping games advertisers to reach 13.2% of the UK’s online population, according to the latest figures from NetValue.The campaign, which was launched to support the recently unveiled Xbox website www.playmore.com, accounted for around 25% of the total games advertising market… Continue reading XBox Online Ads Reach Half A Million In March
Digital radio, or digital audio broadcasting (DAB), will gain broader consumer acceptance within the next five years in Europe and the US, according to a new report from In-Stat/MDR. Despite what In-stat describes as ‘a series of difficulties in the early years of development’, DAB and digital audio radio services (DARS) are now beginning to… Continue reading Digital Radio To Gain Consumer Acceptance By 2005
The explosion in choice for consumers has led to a greater need for “trust brands”, according to new research from the Henley Centre. The report also suggests that the community feel and commonality of content offered by radio means that levels of trust in the medium are high across most demographic groups.The research found that… Continue reading Research Identifies Radio As “Trusted Medium”
Despite the emergence of next-generation Multimedia Message Services (MMS), Ovum believes that SMS will continue to be the dominant technology used for person to person messaging via mobile phones during the next two or three years. MMS usage will only begin to grow strongly around 2004-2005. John Delaney, principal analyst at Ovum, said: “Although vast… Continue reading MMS Will Not Take Off Till 2004, Says Ovum
PublicisPublicis Groupe SA, joint owner of the Zenith Optimedia Group, yesterday reported consolidated revenues of E576 million for the first quarter of 2002, an increase of 4.6% over the E550 million reported for the same period in 2001. Taking into account constant exchange rates and identical unit reporting, revenues fell by 2.2% in Q1, slightly… Continue reading Publicis and News Corp Release Quarterly Results
The ASA has chosen not to censure poster ads for Calvin Klein and Dolce & Gabbana underwear despite complaints that they were “indecent” and “offensive”.Those objecting to the ad for Calvin Klein, which featured a man wearing nothing but a pair of underpants, did so on the grounds that it was sexually suggestive and demeaning… Continue reading ASA Says Pants To Poster Complaints
The majority share of US prime time television viewing went to the cable networks for the first time in the 2001/2 season, according to data reported by Jack Myers Report. The basic cable networks took a 46% share against the four major broadcast networks’ 45%, according to figures compiled by Discovery Communications. Previously the four… Continue reading Cable Overtakes Major Broadcast Networks For US Prime Time Share
The best performance in yesterday’s media market came from Cordiant, which saw shares rise 7.29% to close at £1.03 following renewed speculation that Havas of France might mount a bid for the group.BSkyB also performed well yesterday with stock improving 4.11% to finish at £7.10 after Vivendi disposed of 250 million shares in the company… Continue reading Sharewatch
