66% of UK businesses have access to the internet and a further 7% plan to go online within the next year, according to Continental Research’s E-Commerce report for April 2002.The report shows that the growing number of companies accessing the internet is stimulating the e-commerce market, with 38% of UK businesses already running a website… Continue reading Over 60% Of UK Businesses Are Online
The regional press has secured a deal worth £1m, forming part of National Lottery operator Camelot’s “Good Causes” campaign. The three phase campaign represents a third of the company’s media spend.Media planning for the campaign, which will run across 70 regional titles nationwide, reaching a circulation of just under 4.9 million, was handled by MPG.… Continue reading £1m Lottery Ad Deal For Local Press
Kirch Group’s loss making pay-TV division, Premiere World, has been approached by a number of interested parties hoping to take a stake in the business, chairman Goerg Kofler has told the Financial Times Deutschland in an interview. Recent speculation has been over the possibility of BSkyB increasing its 22% stake in Premiere World, although the… Continue reading Kirch Pay-TV Receives Suitor Interest, Says FT Deutschland
The ASA has dismissed complaints against BSkyB after viewers objected to an ad for adult TV channels in Sky Customer Magazine claiming it was “offensive and unsuitable.”The ad, which featured nine bushes trimmed into different shapes, stated: “With more bush than your local garden centre, these adult channels are where the action is. Every night… Continue reading BSkyB In Close Shave With ASA
SMG was one of the best performers among media shares yesterday, ahead of the release of its financial results today. Shares rose 4˝p over the course of the day to end at £1.44.Another strong performer was BSkyB, despite the continuing uncertainty regarding how the future of digital TV in the UK will be. Shares ended… Continue reading Sharewatch
colspan=”9″>Global E-Cinema Forecasts From Screen Digest
SMG Profits Hit By Ad DownturnPre-tax profits fell by 39.0% to £36.0 million at SMG, whilst turnover dropped by 6.6% to £280.8 million, according to the company’s year-end financial results released this morning.Whilst SMG has clearly been hit by the advertising downturn in the year to 31 December 2001, these results are pretty much in… Continue reading SMG Profits Hit By Ad Downturn
India’s film business is set for a period of sustained growth according to new research by Dodona. Dodona forecasts that production investment will rise 70% by 2006 and that the Indian film industry’s export revenues will rise 120% over the same period. The researcher also predicts that foreign films’ theatrical rentals in India will also… Continue reading Indian Multiplex Boom Will Provide Boost For Bollywood
A high proportion of advertising executives think ambient advertising can deliver targeted advertising, according to research to be published by Outdoor Connection next week. However, there are fears that poor planning or overkill could endanger the growing sector.Outdoor Connection’s research into ambient advertising comes as plans are underway to create a trade body for out-of-home… Continue reading Ambient Effective If Used Well, Says Research
BBC Worldwide is launching two new monthly magazines, Disney Girl and Disney Comic, for children aged between seven and nine and is to promote both titles with a six-figure marketing campaign.The magazines, both of which include posters, puzzles and cartoon strips, will be unveiled on 24 April along with a consumer advertising campaign designed to… Continue reading BBC Worldwide Unveils New Children’s Magazines
