The number of adverts that were complained about during 2001 increased 17.6% year on year, according to the ASA’s annual report, published today.The report shows that the advertising authority resolved 12,589 complaints about 10,001 ads during 2001, with 866 formal investigations resulting in 651 ads having to be changed or withdrawn.As in the past, the… Continue reading ASA Annual Report Shows Rising Complaints
According to a new report, New Media Markets’ UK Digital Television, published by Informa Media Group, digital TV penetration will reach only 64% by 2010. This is some way off the Government’s target for analogue switch off. Informa forecasts that Sky Digital will account for over half of all digital TV households by 2010, cable… Continue reading Government Switch-Off Target Cannot Be Met, Says Informa Media Group
Trading conditions in the US technology publishing market remain challenging with no sign of any improvement, United Business Media (UBM) said this afternoon. In its AGM statement, the company said that its overall financial performance and outlook remain similar to the position outlined at the beginning of March (see UBM Shares Fall As Profits Are… Continue reading Tough Conditions In US Hi-Tech Continue, Says UBM
Megaposter has secured Apple iMac as the first advertiser to use its giant four-faced Clock Tower site in Brighton.The campaign, which runs for the first two weeks of May, consists of four giant banners each measuring 18 metres high by 7 metres wide and is designed to emphasise the 360% turning potential of Apple’s new… Continue reading Megaposter Secures Apple iMac For Brighton Site
Following the demise of ITV Digital, Merrill Lynch has downgraded its revenue forecasts for BSkyB. Full year revenue at BSkyB is now expected to come in at around £2,785 million, a decline of 0.4% on previous forecasts. Merrill says that conservative forecasts assume that BSkyB will pick up only 200,000 of ITV Digital’s 1.2 million… Continue reading Merrill Lynch Downgrades BSkyB Forecasts
Stuart Prebble, chief executive of ITV, has announced his decision to step down.Commenting on his decision, Prebble said: “I came back to the ITV network centre a year ago to try to bring together ITV’s channels and platform businesses. Unfortunately that role is now not available, and this therefore seems like an excellent moment to… Continue reading Prebble Steps Down From ITV
Reports in today’s papers suggest that it could cost Carlton and Granada another £100m to complete the closure ITV Digital. Both companies saw shares fall in yesterday’s market: the former dropping 0.61% to close at £2.46 and the latter slipping 1.94% to finish at £1.26źp, down 2˝p on the day before.Telewest, which is believed to… Continue reading Sharewatch
Advertising agencies and media revenues are forecast to experience a slow, U-shaped recovery to the ad market, rather than a fast V-shaped one, according to analysts at Merrill Lynch. The broker says that it continues to expect revenues to be down for most media during the first half of the year, with only ‘muted’ gains… Continue reading Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted
Tabloid newspapers have long been a vital part of the media landscape, with the sensational headlines and red mastheads almost as much of an institution as the Great British cuppa. However, the increasing popularity of 24-hour TV news channels and the internet is causing a shift in media consumption and love them or loath them,… Continue reading Feature: Tabloids, Red Or Dead?
Online classified ads will grow faster than any other form of online advertising this year in the US, Jupiter Media Metrix reported yesterday. Spending is projected to increase from $1.2 billion in 2002 to $2.3 billion by 2007 according to a new Jupiter report, Online Advertising Through 2007: Is the Worst Over?. The strong performance… Continue reading US Online Ad Spend Will Reach $16 Billion By 2007, Says Jupiter
