Granada Enterprises has secured Felix cat food as the sponsor of ITV1’s You’ve been Framed in a deal worth £1m.The deal, which includes broadcast sponsorship of the weekend video clips show alongside an integrated online sponsorship, is intended to drive brand status and reinforce the “mischievous” positioning of Felix.Terry Gorst, who negotiated the deal on… Continue reading ITV Puts Felix In The Frame
Channel 5 has signed a deal with Heinz that will see the food brand sponsor the broadcaster’s afternoon family movies on Saturday and Sunday.The year-long deal, which is thought to be worth £1m, is Heinz’s first major TV sponsorship and will see four separate Heinz brands – Heinz spaghetti, Heinz frozen pizzas, Heinz frozen deserts… Continue reading Beans Means Heinz For Channel 5
Outrider is to become the first digital marketing agency to independently audit its email advertising campaigns in an attempt to offer clients an increasing level of transparency.The audits will be carried out by ABC Electronic and will allow Outrider to verify and measure email campaigns on behalf of its clients. The company will be able… Continue reading Outrider To Audit Email Ad Campaigns
The fallout from the the closure of ITV Digital continued yesterday, with BSkyB seeing stock fall 1.03% to finish at £7.65, after Merrill Lynch said that the closure could hit profits.Granada fared slightly better yesterday, improving 2.18% to close at £1.29 amid speculation that the resignation of Stuart Prebble, chief executive of ITV (see Prebble… Continue reading Sharewatch
Emap’s monthly glossy New Woman is increasing its fashion content to attract more advertising from high-end retail brands.From June the magazine will include an extra eight pages of fashion per issue and will focus on premium and international designer labels. The title will include the work of more top photographers and will feature a new… Continue reading New Woman Ups Fashion Content
The Government’s vision of Broadband Britain is becoming a reality, according to a report from Oftel which shows that the UK now has over half a million high-speed internet connections.Figures collected from UK network operators show that broadband internet access is growing at a rate of 20,000 new connections a week and according to Oftel,… Continue reading Broadband Britain Is Underway
The producer of Channel 4’s new breakfast show RI:SE has left the programme after just four days on air following disagreements with the production company.A spokesman for the programme today confirmed Killick’s departure saying: “It has been obvious for some time that Mark’s interests were at odds with the rest of the production team.”Killick was… Continue reading Producer Quits RI:SE After Four Days On Air
Websites for the Radio Advertising Bureau and MediaTel are the most popular and highly regarded of all media websites, according to a poll conducted by media intelligence and technology company Media-i (see Poster Publicity Launches Media Intelligence Outfit).The survey, which asked UK media planners and buyers to list their top media sites, placed the RAB’s… Continue reading RAB And MediaTel Top Industry Web Poll
Health and fitness media operator QJ Media has secured the contract to install poster sites in Fitness Exchange health clubs across the UK.The deal will see QJ Media install three six-sheet poster sites in each of the health chain’s 14 clubs in London, Oxford, Manchester and Norwich.Commenting on the deal, QJ Media’s managing director, Niall… Continue reading QJ Media Shapes Up With Fitness Exchange
JCDecaux Airport has launched incentivised airport poster packages in an effort to capitalise on the increase in the number of holidaymakers passing through airports in July and August.The company predicts that up to 30 million passengers will travel through JCDecaux affiliated airports this summer and the poster packs are aimed at encouraging new advertisers into… Continue reading JCDecaux Airport Unveils Summer Packages
