BT is planning to extend its high-speed internet service to reach over two thirds of the UK population by the end of next month.The company, which reduced the price of its wholesale broadband product in February, is connecting a further 50 UK towns and cities to its high-speed ADSL service as part of an initiative… Continue reading BT To Extend Broadband Offering
NTL has taken the first step towards the provision of a digital TV signal that can be received by moving vehicles, with the completion of a successful trial of the technology, which utilises the existing frequency spectrum.NTL’s trials of a rugged form of the established DVB-T transmission took place in the Oxford area. A multi-channel… Continue reading NTL Trials Digital TV On The Move
Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999.The AA forecasts that TV revenue in 2002 will be £3.4 billion… Continue reading TV Will Rebound In 2003, Says AA
The Radio Magazine has claiming that the Goverment has “failed the industry again” because it appears that the release date of the draft Communications Bill, expected to be later this month, could be put back until after local government elections in May.The magazine claims that the Government is concerned that new cross-media ownership rules may… Continue reading Concern At Possible Draft Communications Bill Delay
The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association. UK Press Forecasts From The Advertising Association Total National Newspapers Regional Newspapers Consumer Mags Business Mags 2002 Q1 -10.0 -15.8 -2.0 -3.3 -18.4 Q2 0.5 2.3 1.2… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA
Maiden has created a bespoke 5 day campaign for online betting company Attheraces.co.uk, giving it “ownership” of Aintree Station and public transport routes to the famous race racecourse over this Grand National weekend.The campaign has used floor panels, banners, 6-sheets, 4-sheets and escalator panels at Lime Street railway station, Lime Street Underground, Liverpool Central, Liverpool… Continue reading Maiden Helps Attheraces Lead The Field At Aintree
Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999. The AA forecasts that TV revenue in 2002 will be £3.4… Continue reading TV Will Rebound In 2003, Says AA
Future Publishing’s NGC magazine is to receive a £250,000 redesign in an attempt to make it the “ultimate read for all Nintendo gamers”.From next month the magazine, which reported a 41.5% year on year drop in circulation in the latest ABC results, will appear in a new larger format containing 32 extra pages. The new… Continue reading NGC Magazine To Get £250,000 Redesign
Spending on eBusiness technology will drop from an average of 3.5% of revenue in 2001 to 3% in 2002 according to Forrester. The researcher surveyed 900 firms globally and found that average 2002 eBusiness technology budgets are $29 million compared with $41 million in 2001. “Most companies will curb the number and types of technology… Continue reading eBusiness Spending Will Fall In 2002, Says Forrester
National sports radio station TEAMtalk 252 has signed a 12-month marketing deal with the Daily Star.The deal, which begins this month to coincide with TEAMtalk’s consumer marketing campaign, will see the station’s presenters write sports-orientated columns for the Daily Star. TEAMtalk’s weekday morning presenter Jamie Broadbent will write a branded Monday morning column entitled Its… Continue reading TEAMtalk Secures Marketing Deal With Daily Star
