ITV Digital Prepared For Sale As One Week Of Talks RemainsThe fate of ITV Digital looks set to be decided following a High Court meeting this morning at which the company’s administrator – Deloitte & Touche – confirmed that it is preparing the business for sale.Following weeks of negotiation with the Football League – still… Continue reading ITV Digital Prepared For Sale As One Week Of Talks Remains
Janice Turner has stepped down as editor of H Bauer’s glossy women’s fortnightly magazine Real just over a year after its launch.A spokesperson for the company confirmed that Turner, who resigned last week, will be replaced by health and beauty editor Sian Rees, but refused to comment on speculation that her departure will lead to… Continue reading H Bauer Loses Real Editor
Chrysalis owned sports network Rivals.net and online travel portal Lastminute.com have formed a marketing partnership to promote each others’ online sports offerings.Under the deal, Lastminute.com, which provides tickets for a range of sporting events, will be promoted across Rivals.net’s portfolio of websites, with ads and links to the travel portal’s homepage appearing on Football365.com, PlanetF1.com… Continue reading Lastminute.com Links Up With Rivals
The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA
The future of ITV Digital remains uncertain despite reports last week that Carlton and Granada are considering increasing their compensation offer to the Football League to end the dispute over TV rights. Both companies saw shares fall in week on week analysis. Carlton was down 8.10% to close at £2.44, while Granada slipped 8.52% to… Continue reading Sharewatch
Richard Desmond is cutting the price of his Express titles and is launching a TV advertising campaign in an attempt to halt declining sales.The promotion begins tomorrow with the cover price of the Saturday Express reduced from 50p to 25p and the Sunday Express cut from £1 to 50p. From Monday, the Daily Express will… Continue reading Desmond Cuts Price Of Express Titles
ITV has reportedly been forced to lower the cost of sponsorship for its World Cup football coverage due to a lack of interest from advertisers.The broadcaster had hoped to attract bids of around £3.5m for sponsorship, which would have accompanied all of its programming during the four week competition. However, according a report in today’s… Continue reading ITV World Cup Sponsorship Under Threat
Advertising is failing to keep up with the rapidly changing lifestyles of male consumers and is too heavily reliant on outdated stereotypes, according to Russell Davies, head of strategy at Wieden & Kennedy.Speaking at Emap’s Men’s Seminar yesterday, Davies said that the majority of brands are failing to inspire young affluent males, who have never… Continue reading Ads Are Missing The Mark With Men
Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch
The Economist magazine has published research this week into the state of television, both as a medium and as an industry. Among other things, it discovered that people are willing to pay for TV, but only if it is high quality, and that personal video recorder (PVR) technology such as TiVo will not necessarily spell… Continue reading Economist Researches Attitudes To TV
