Over a third of UK football fans will turn to the radio to follow this summer’s World Cup, according to research from the RAB, thanks to the fact that most matches will be during the working day.Because of the time difference with host countries Japan and Korea, it is thought that this year, where following… Continue reading World Cup Radio May Attract 30% Of Fans
IPC Ignite! and MTV have announced details of a “far reaching” marketing partnership encompassing joint advertising initiatives and masthead programming for brands including NME, Loaded and Muzik.The partnership, which is part of an initiative by the two companies to raise awareness of their brands among 18-24 year-olds, will see IPC’s music title NME launch a… Continue reading IPC And MTV Form Marketing Partnership
Culture Secretary Tessa Jowell has spoken in the House of Commons this morning about the collapse and imminent sale of ITV Digital. She confirmed that the sale will go ahead saying that “the usual commercial processes must take their course”. ITV Digital subscribers will continue to receive free-to-air services although pay TV services “will last… Continue reading Jowell Laments Demise Of “Brave Commercial Enterprise”
In a trading update released this morning Pearson has revealed that advertising revenue across the Financial Times group has been ‘significantly lower’ for the first four months of this year, compared to 2001. In March, Pearson warned that the ad market would remain flat in 2002 (see Ad Market In 2002 Will Be ‘Flat’ Says… Continue reading FT Revenue Decline Hits Pearson Profits
Carlton and Granada, which have confirmed that they are offering the business and assets of ITV Digital for sale with immediate effect (see Administrators Confirm ITV Digital Sale), saw shares fall yesterday. Carlton was down 0.21% to close at £2.41, while Granada slipped 1.20% to finish at £1.23˝p, a loss of 1˝p on the day… Continue reading Sharewatch
An agreement has been reached between representatives from the entertainment and consumer electronics industries and US legislators on a system to prevent digital television broadcasts from being pirated over the internet. Executives from companies such as AOL Time Warner and News Corp have participated in the talks with the House Energy and Commerce Committee. They… Continue reading ‘Pirating Pact’ Brings US Digital A Step Closer
Independent outdoor media company Poster Publicity has launched a media analysis and technology firm called Media Intelligence, which it hopes will become a valuable resource for the global media and advertising industry.The company, which has already carried out projects for Metro International, OMD and Starcom Motive, will specialise in developing media technology systems, global media… Continue reading Poster Publicity Launches Media Intelligence Outfit
Massive first quarter losses at AOL Time Warner, $54.24 billion or $12.25 a share, were partially offset by gains at Warner Bros thanks to films such as Harry Potter and The Lord Of The Rings, enabling the company to beat analyst projections. The weak online advertising market contributed to a fall of 13% in total… Continue reading Box Office Success Offsets AOL Time Warner Losses
Virgin Radio has signed a six-figure advertising deal with Fujifilm, designed to raise awareness of the brand in the run up to this summer’s World Cup.The interactive cross-media advertising campaign, which includes on air and online activity, will run over a three week period from 11 May targeting both men and women who need to… Continue reading Virgin Signs Six Figure Ad Deal With Fujifilm
Highbury House Communications released a trading statement this morning ahead of its AGM which revealed that the company is on target to achieve market forecasts for 2002. The company said that trading had improved “progressively after a slow start to the current year, reflecting a significant improvement on the trading conditions that we experienced in… Continue reading Highbury House On Target To Meet 2002 Forecast
