BT Openworld is to sponsor the first issue of the Guardian‘s revamped small business supplement for an undisclosed sum.The newspaper is relaunching and increasing the frequency of the tabloid section, which from tomorrow will be called Business Solutions. The new look magazine carries the strapline “Smart Business for SMEs” (small to medium businesses) and will… Continue reading BT Openworld To Sponsor Revamped Guardian Supplement
Advertising agencies and media revenues are forecast to experience a slow, U-shaped recovery to the ad market, rather than a fast V-shaped one, according to analysts at Merrill Lynch. The broker says that it continues to expect revenues to be down for most media during the first half of the year, with only ‘muted’ gains… Continue reading Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted
Figures released by the NRS for national newspaper circulation in the period October 2001 to March 2002 shows that the market as a whole saw a small year on year increase in readership.The best performance in terms of readership growth was seen at the Guardian. Fellow broadsheet the Observer also put in a good performance… Continue reading NRS National Newspaper Round-Up – March 2002
Online classified ads will grow faster than any other form of online advertising this year in the US, Jupiter Media Metrix reported yesterday. Spending is projected to increase from $1.2 billion in 2002 to $2.3 billion by 2007 according to a new Jupiter report, Online Advertising Through 2007: Is the Worst Over?. The strong performance… Continue reading US Online Ad Spend Will Reach $16 Billion By 2007, Says Jupiter
Figures released by the NRS for national newspaper circulation in the period October 2001 to March 2002 shows that the market as a whole saw a small year on year increase in readership of 0.2% or just over 125,000 readers.The best performance in terms of readership growth was seen at the Guardian, which saw an… Continue reading NRS National Newspaper Round-Up – March 2002
Revenue from magazine newsstand sales in the US fell by 1.2% to $4.4 billion in 2001, according to figures just released by Harrington Associates LLC and reported by the Wall Street Journal. The report says that this revenue is the lowest since 1996 and represents the first time that sales have fallen for two consecutive… Continue reading US Mags Industry In ‘Parlous’ State As Sales Dip For Second Year
UK Home Net Access Hits 39%, But Growth Levels OffInternet access in the UK reached 39% of households in Q4 2001, according to the latest data from the Office of National Statistics (ONS) released this morning. This is equivalent to 9.8 million households, or 25.6 million adults, says the ONS.The data show that the gap… Continue reading UK Home Net Access Hits 39%, But Growth Levels Off
Digital marketing group Messagizer has been awarded the contract to sell advertising across teen-girl website Mykindaplace.com’s email and wireless platforms.Messagizer, the UK subsidiary of the Buongiornio group, will provide the hosting platform for Mykindaplace.com’s 300,000 standalone email subscribers and its 125,000 GSM subscribers. The digital marketing group will also be responsible for generating revenue and… Continue reading Messagizer Awarded Mykindaplace.com Sales Contract
Rivals Digital Media has signed a five figure World Cup sponsorship deal with Bacardi, which will see the creation of a microsite featuring the Bacardi Breezer Tom Cat character.The microsite is set to launch towards the end of May and will sit across the Rivals and 365 networks. The site will be updated daily during… Continue reading Bacardi Signs World Cup Sponsorship Deal With Rivals
Net loss at French media group Vivendi soared from E183 million in Q1 2001 to E17.0 billion for the first quarter of this year, according to the company’s financial results. Revenues came in at E13.2 billion, up from E11.3 billion last time. The results follow better than expected figures at Vivendi’s Media & Communications last… Continue reading Vivendi Universal Losses Soar In Q1 2002
