Figures released by the NRS for national newspaper circulation in the period October 2001 to March 2002 shows that the market as a whole saw a small year on year increase in readership of 0.2% or just over 125,000 readers.The best performance in terms of readership growth was seen at the Independent, which, ahead of… Continue reading NRS National Newspaper Round-Up – March 2002
The Nationwide Building Society has announced a six-figure media deal with a series of partners as part of an e-commerce drive. Twelve month deals have been signed with 5 partner websites to give the company high visibility to those online seeking financial services.The deals were put together by Tribal DDB, which was appointed digital agency… Continue reading Nationwide Signs Up For E-Commerce Campaign
According to Screen Digest, 26 million housefolds worldwide will be using video on demand (VoD) services by 2005 with the US, unsurprisingly, leading the pack. eMarketer says that there will be 58.2 million interactive TV (iTV) households in the US by this time, this represents over 50% of US Tv households. By 2005, Screen Digest… Continue reading Insight Analysis: Do We Demand ‘On Demand’?
Washroom poster contractor Hi-Tech Solutions is launching a series of special World Cup advertising packages to target sports fans during this summer’s event.As part of an initiative to capitalise on interest in the tournament the company has exclusively selected washroom poster panels in outlets that have been granted special opening hours to show live World… Continue reading Hi-Tech Brings The World Cup To Washrooms
Despite whispers of a return to growth, Merrill Lynch warns that revenue growth in the US as “merely crawling out of a hole rather than true incremental spending” and maintains its forecast of -1.5% growth for the US in 2002. Advertising Forecasts From Merrill Lynch 2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe… Continue reading Agencies Will Benefit From Easier H2 Comparisons, Says Merrill
IPC Media is to increase the print run for the June issue of Marie Claire after the announcement that man-of-the-moment David Beckham is to be the magazine’s first male cover star led to an increased demand from retailers.Publishing director Rita Lewis said: “This is the first time prior to going on sale that retailers are… Continue reading Cover-Man Beckham Ups Demand For Marie Claire
“Fast and free online magazines are not enough for Americans to sacrifice the convenience associated with traditional paper magazines”. According to a new survey by InsightExpress “Americans still demand that they be able to take their magazines to bed, into the bathroom or on their commute”. According to the survey there is no significant threat… Continue reading Online Mags ‘No Threat’ To Publishers, Says InsightExpress
Transport Losses Hit JCDecaux RevenuesOutdoor advertising company JCDecaux has reported Q1 sales of E358.6 million for 2002, an increase of 4.7% on the E342.6 million reported for Q1 2001. The group said that new acquisitions had helped lift revenues which fell in line with its own expectations.However, revenue fell by 2.1% on a like-for-like (organic)… Continue reading Transport Losses Hit JCDecaux Revenues
The use of the internet to make telephone calls is set to rise in Western Europe, as internet service providers (ISPs) will increasingly seek to offer IP telephony to their customers (IP stands for internet protocol). This is according to a new report from IDC, which forecasts that user spending on IP telephony services in… Continue reading Internet Telephony To Show Strong Growth, Says IDC
The next generation of wireless services in Europe will herald a dramatic shift from voice traffic to data services, according to forecasts from Strategis Group released this month. These next generation technologies (3G technology) are predicted to create a flourishing demand for data-led services. As a result the number of ‘data switches’ installed throughout the… Continue reading Arrival Of 3G Mobiles Will See Data Surpass Voice Traffic In Europe, Says Strategis
