Emap advertising has secured Natwest as the first brand to use its new Broadcast Innovation department, which will offer clients bespoke solutions combining Emap radio and TV brands.The new division, to be headed by Adam Bullock, will offer radio and TV advertisers fully integrated broadcast solutions combining Emap’s regional radio brands with its national portfolio… Continue reading Natwest Trials New Emap Ad Division
In its eighth annual survey of senior executives at leading advertising and markting organisations, AdMedia Partners found evidence of optimism amongst the execs when asked about the outlook for the industry. Advertising and marketing executives from across the US were questioned: 45% from newspapers; 44% from interactive media; 39% from business-to-business publications; 36% from exhibitions/trade… Continue reading AdMedia Discovers Optimism Amongst Ad Execs
AOL Europe has signed an advertising agreement with Proctor and Gamble that will see the pharmaceutical company’s baby care brands promoted across AOL’s UK portfolio of websites.Under the agreement AOL will launch a new Parenting Channel to raise brand awareness of Proctor and Gamble’s baby care products. The channel will provide advice for expectant mothers… Continue reading AOL Strikes Ad Deal With Proctor And Gamble
With local television audiences turning to cable, the web and print options for daily news, Forrester forecasts that broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers and online providers. Forrester says “Stations must recreate themselves as providers of video programming and marketing services across… Continue reading US TV Stations Must Collaborate For Local Audiences, Says Forrester
New research has been released revealing the attitudes of advertisers and agencies across Europe towards email, SMS and interactive TV advertising. Overall, it was found that interactive media is seen as more of a potential marketing communications tool than an advertising one, but that advertisers are still uncertain on how to use it in the… Continue reading IAB Reveals Europe’s Attitudes To Interactive
Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch
GWR benefited from a review by a broker regarding consolidation, which pushed shares up 26p or over 10% to £2.81. Fellow radio owner Chrysalis also did well yesterday, ending up 22˝p at £2.87˝.With the future of digital TV in the UK still unclear (see BBC And BSkyB May Rescue Digital TV), shares in BSkyB slipped… Continue reading Sharewatch
Headline-grabbing shows Footballers’ Wives and Big Brother are set for further appearances on UK screens, following announcements by ITV and Channel 4.The first series of ITV1 drama Footballers’ Wives aired earlier this year, gaining interest from both the public and the press. The series has since been sold around the world to territories including Ireland,… Continue reading Big Brother and Footballers’ Wives To Return
US newspapers are showing stronger advertising revenue performances than had been expected, sending signals of a possible ad recovery to the industry, according to a report in the Editor and Publisher. The article says that Merrill Lynch had expected a 7% year on year decline in revenue during February, but that figures were coming in… Continue reading US Newspaper Groups Show Stronger Than Expected Ad Revenues
The Observer‘s supplements are the latest titles to join the spate of redesigns occurring across the print industry, by re-jigging its Life and Observer TV magazines.From 21 April, Life will appear in a new size glossy format and be called the Observer Magazine, while Observer TV will be changed to an A5 format and have… Continue reading Observer Revamps Life and TV Listings
