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Magazines in Australia managed to hold a 6.8% share of adspend throughout 2001, despite overall media declining by AUS$566 million – a 6.2% drop from 2001 to AUS$8.4 billion, according to data from the Commercial Economic Advisory Service of Australia (CEASA), as reported by FIPP. Magazines’ 6.8% share of the market represents AUS$566 million, which… Continue reading Australian Mags Hold Market Share, Newspapers And TV Decline

The growth of media and entertainment via the internet is set to continue, with films, games and animations all to drive revenues in multi-platform online entertainment, according to a new report from Screen Digest. The total western world revenues for multi-platform web content are forecast to reach E3.2 billion by 2005, with western Europe accounting… Continue reading Internet To Offer More Movies And Entertainment

Carlton and Granada, which last week confirmed the closure of ITV Digital (see Door Set To Close On ITV Digital Services) and witnessed the resignation of ITV chief executive Stuart Prebble (see Prebble Steps Down From ITV), saw shares rise in week on week analysis. Carlton was up 1.45% to close at £2.44˝ and Granada… Continue reading Sharewatch

The draft legislation of the forthcoming Communications Bill has today been jointly published by Trade and Industry Secretary, Patricia Hewitt and Culture Secretary, Tessa Jowell. Proposed changes to the rules would allow the long-anticipated consolidation of ITV and would also pave the way for large newspaper companies, such as Rupert Murdoch’s News Corporation, to buy… Continue reading Draft Communications Bill Relaxes Cross Media Rules

Posterscope has launched a new ambient division called Hyperspace to focus on non-traditional out-of-home media.As well as carrying out research into how to plan and buy mainstream ambient campaigns, the division will concentrate on providing bespoke client solutions for new and developing outdoor opportunities.The division will be headed by Posterscope’s board account director Glen Wilson,… Continue reading Posterscope Goes Into Hyperspace

Viewing figures for the BBC’s coverage of the FA Cup final have reportedly hit a record low with just 6.3 million people tuning in to watch Arsenal play Chelsea on Saturday.The match, which was shown as part of a five and a half hour programme on BBC1, drew an average of 6.3m viewers, around half… Continue reading BBC Shoots Wide With FA Cup Final Coverage

JCDecaux Airport has revealed the results of research which used a pseudo brand to prove the effectiveness of airport advertising.The research, which aimed to establish the isolated effect of advertising in airports alone, used a fictitious brand called “Bleu”. The brand was launched with the strapline “banking will never be the same again” across all… Continue reading Bogus Brand Proves Airport Ad Cut Through

The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals

Guardian Media Group Makes £41m Offer For Jazz FMThe Guardian Media Group (GMG) has made a takeover offer for Jazz FM, the radio station confirmed this morning. GMG has tabled a £41 million offer for Jazz, representing 180p per share – a 30% premium on Friday’s closing price of 139˝p.The offer has not yet been… Continue reading Guardian Media Group Makes £41m Offer For Jazz FM

Initial reaction is already emerging in response to the publication today of the draft Communications Bill:Culture Secretary Tessa Jowell’s opposite number on the Conservative benches, Tim Yeo, has said: “I give a cautious welcome to the publication of this Bill. I however, remain disappointed that Tessa Jowell has not followed her own logic and fully… Continue reading Reaction To Draft Bill Begins