The worst performance in yesterday’s media market came from SMG, which saw shares fall 8.03% to close at £1.37˝ following speculation that the company was about to quit Scottish Radio at a loss.Carlton and Granada saw stock fall yesterday after Deloitte & Touche confirmed that it is preparing ITV Digital for sale (see ITV Digital… Continue reading Sharewatch
Debt-laden cable company NTL (see NTL Rejects Liberty, But Merger With Telewest Could Still Make Sense) announced this morning that a deal with bondholders had been agreed in principle which would see operations divided between two companies in order to facilitate recapitalisation. NTL said that agreement had been reached “in principle on recapitalisation terms with… Continue reading NTL Rescue Plans Revealed
The IPA’s quarterly Bellwether report, published today in the Financial Times, has given more credence to the argument that the media recession is coming to an end, revealing that more of the 200 advertisers surveyed raised their current year marketing budgets in the first three months of this year, rather than cutting them.Of those advertisers… Continue reading Hope For Recession End From IPA Bellwether
The Mirror has dropped its red masthead and has reverted back to its original title, the Daily Mirror, as part of a revamp to position itself as a “serious” newspaper.The new look paper, which debuts today, features a new masthead with white letters underlined in red, while a picture takes up the whole of the… Continue reading Mirror Drops Red Top For New Look
BT is continuing its initiative to increase the uptake of broadband in the UK (see BT Openworld To Promote Broadband Uptake) and is to start trials of a new satellite delivery service for high-speed internet access.The service, which will deliver fast “always on” internet downloading, is aimed at high use residential consumers and small businesses.… Continue reading BT To Trial Internet By Satellite
The Advertising Association (AA) has named David Kershaw as its new chairman. A partner at M&C Saatchi, Kershaw will replace James Best, group chairman of BMP DDB, when he steps down next month following five years in the role.Kershaw has been in the advertising business for over 20 years, spending time working in New York… Continue reading M & C Saatchi Partner To Chair AA
Undeterred, or perhaps encouraged, by the notoriety of risqué outdoor campaigns such as Sophie Dahl’s Obsession poster (see ASA Orders Withdrawal Of Opium Ad After Most Complaints Since 1995), the FCUK ads (see Retailer’s Kinky Bugger Ad Provokes Complaints To ASA) and the near-iconic “Hello Boys” Wonderbra ad (see Wonderbra Tops Ad Poll), sports brand… Continue reading Ellesse Courts Controversy With Sexy Tennis Ad
RI:SE the new weekday breakfast show set to replace the Big Breakfast on Channel 4 could be on our screens by the end of the month, according to press reports.Channel 4 has so far refused to comment on speculation that the tabloid-style breakfast show, created by Sky and Princess Productions, could launch within the next… Continue reading RI:SE Set To Shine Early On Channel 4
Television adverts are more annoying than any other kind, according to a new study. The research, out next month, was commissioned by the Periodical Publisher’s Association (PPA) and will reveal that more than half of all respondents who watch TV said that they often find advertising annoying.The Absorbing Media report, launched on 8 May as… Continue reading TV Advertising Most Annoying, Says PPA Research
MediaTel Insight will provide coverage for NewsLine of the key developments in this Wednesday’s Budget as it is delivered by Chancellor of the Exchequer, Gordon Brown. Newsline’s Budget page will be set to automatically refresh every few seconds ensuring a full, rolling coverage throughout the Chancellor’s speechSubscribers to MediaTel Insight can access national and international… Continue reading NewsLine Coverage Of The Budget
