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Mobile services will generate E97 billion in revenue across Western Europe in 2002, just 4% more than in 2001, according to new research by Analysys. Mobile services revenue rose 12% in 2001 but the growth rate has now decreased thanks to fewer new subscribers and a drop in average revenue per user (ARPU). The report,… Continue reading Mobile Services Revenue Will Reach E135 billion In 2007, says Analysys

According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June.Following a decrease of around 13% in January and February the forecasts seem overly… Continue reading Leaked Figures Reveal End Of TV Slump

The average online advertising campaign raises brand awareness by 5% and brand recognition by 19%, according to a report by independent research company Dynamic Logic.The research, which was carried out to gauge the effectiveness of the internet as a marketing tool, shows that online advertising becomes more effective over time, with the average impact of… Continue reading Online Ads Have Brand Building Impact

Kirch Media has today filed a bankruptcy order with the German courts following months of financial malaise and increasing pressure from banks and investors (see Kirch Sell Off Begins). Last ditch attempts to rescue the company including talks with minority shareholders Rupert Murdoch and Silvio Berlusconi, from insolvency have failed. Kirch Gruppe’s debts are thought… Continue reading KirchMedia Files For Bankruptcy Signalling The Demise Of The Kirch Empire

Week on week analysis shows that Maiden, which recently released its full year results for 2002 revealing a decline in underlying sales (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002), was the best performer in last week’s media market. Shares rose 10.85% week on week to close at £3.57˝, an increase of 35p on… Continue reading Sharewatch

BT is planning to extend its high-speed internet service to reach over two thirds of the UK population by the end of next month.The company, which reduced the price of its wholesale broadband product in February, is connecting a further 50 UK towns and cities to its high-speed ADSL service as part of an initiative… Continue reading BT To Extend Broadband Offering

According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June. Following a decrease of around 13% in January and February the forecasts seem… Continue reading Leaked Figures Forecast End Of TV Slump

NTL has taken the first step towards the provision of a digital TV signal that can be received by moving vehicles, with the completion of a successful trial of the technology, which utilises the existing frequency spectrum.NTL’s trials of a rugged form of the established DVB-T transmission took place in the Oxford area. A multi-channel… Continue reading NTL Trials Digital TV On The Move

The latest results from the quarterly Barclays Internet Index reveal that online confidence has risen yet again to an all time high. Internet usage has remained at 46% over the last three months whilst confidence has been increasing steadily since August 2001 according to the bank. Internet users are conducting more complex day-to-day tasks –… Continue reading Barclays Says Confidence In Online Banking Is At All Time High

Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999.The AA forecasts that TV revenue in 2002 will be £3.4 billion… Continue reading TV Will Rebound In 2003, Says AA