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Digital marketing group Messagizer has been awarded the contract to sell advertising across teen-girl website Mykindaplace.com’s email and wireless platforms.Messagizer, the UK subsidiary of the Buongiornio group, will provide the hosting platform for Mykindaplace.com’s 300,000 standalone email subscribers and its 125,000 GSM subscribers. The digital marketing group will also be responsible for generating revenue and… Continue reading Messagizer Awarded Mykindaplace.com Sales Contract

Rivals Digital Media has signed a five figure World Cup sponsorship deal with Bacardi, which will see the creation of a microsite featuring the Bacardi Breezer Tom Cat character.The microsite is set to launch towards the end of May and will sit across the Rivals and 365 networks. The site will be updated daily during… Continue reading Bacardi Signs World Cup Sponsorship Deal With Rivals

Advertising agencies and media revenues are forecast to experience a slow, U-shaped recovery to the ad market, rather than a fast V-shaped one, according to analysts at Merrill Lynch. The broker says that it continues to expect revenues to be down for most media during the first half of the year, with only ‘muted’ gains… Continue reading Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted

Online classified ads will grow faster than any other form of online advertising this year in the US, Jupiter Media Metrix reported yesterday. Spending is projected to increase from $1.2 billion in 2002 to $2.3 billion by 2007 according to a new Jupiter report, Online Advertising Through 2007: Is the Worst Over?. The strong performance… Continue reading US Online Ad Spend Will Reach $16 Billion By 2007, Says Jupiter

Revenue from magazine newsstand sales in the US fell by 1.2% to $4.4 billion in 2001, according to figures just released by Harrington Associates LLC and reported by the Wall Street Journal. The report says that this revenue is the lowest since 1996 and represents the first time that sales have fallen for two consecutive… Continue reading US Mags Industry In ‘Parlous’ State As Sales Dip For Second Year

The online advertising market continues to be difficult to predict, causing web companies to struggle with revenues, according to analysis by GartnerG2. Net giants such like Yahoo!, DoubleClick and AOL Time Warner are feeling pessimistic about the outlook for online advertising as AOL’s results this week show (see Box Office Success Offsets AOL Time Warner… Continue reading Online Advertising Will Pick Up In Q3, Says GartnerG2

Cautious, weak recovery seems to be the current advertising and economic outlook for the US and Europe, with the first signs of a lift now beginning to filter through. The global economy will grow by 2.8% this year, according to the latest outlook forecasts from the International Monetary Fund (IMF). This prediction is more optimistic… Continue reading Insight Analysis: Media Healthcheck – April 2002

Home internet access in the UK reached 39% of households in Q4 2001, according to the latest data from the Office of National Statistics (ONS) released this morning. This is equivalent to 9.8 million households, or 25.6 million adults, says the ONS. Gender gap closes The data show that the gap between men and women… Continue reading UK Home Net Access Hits 39%, But Growth Plateaus

In 2006 the market is forecast to reach a volume of 232 million subscribers, an increase of 78.5% since 2001, according to new figures from Datamonitor. The compound annual growth rate of the market for the period 2001-2006 is predicted to be 12.3%. The US market is known to be less advanced than most European… Continue reading US Mobile Market Set For Continued Growth

Fast food chain McDonalds has successfully defended itself against a flurry of complaints to the ASA about advertising for its 99p “McChoice Menu”. A total of 153 objections were recieved regarding ads that claimed that there were 40,312 possible combinations available. Complainants did not believe that this number was realistic.The advertisers said that since there… Continue reading Complaints Add Up Against McDonalds Ad Total