Pay-per-click search engine Espotting will this week launch its first ever radio advertising campaign targeting small and medium businesses.The six-figure, direct response campaign will initially launch in London before going national in the next few months and is intended to raise awareness of the Espotting service. A series of 40-second radio ads, planned by AMS… Continue reading Espotting To Launch First Ever Radio Campaign
Analysis of TV revenue estimates for February reveals continuing bad news for the UK’s terrestrial TV channels. Overall, terrestrial channels saw a 11.9% year on year decline in revenue during the month. The UK’s largest commercial broadcaster, ITV1, experienced the most significant fall. Channel 4 also fared poorly with revenue slipping year on year, while… Continue reading TV Market Round-Up – February 2002
Emap, publisher of men’s magazines FHM, Face and Arena, has released the initial findings of a study designed to give advertisers an insight into the attitudes and lifestyles of male consumers.The research, which was commissioned to help brands understand “what it takes to be a man in modern Britain”, shows that men consider themselves to… Continue reading Emap Publishes Research Into Male Attitudes
“British firms are guilty of taking a short-term, quick fix approach to cost-cutting, characterised by investment cuts, recruitment freezes and staff layoffs,” according to a new global study from PricewaterhouseCoopers, published today. Demonstrating the short-termism in British business’ actions, the research reports that two-thirds (66%) of UK chief financial officers – the highest in the… Continue reading British Firms Guilty Of Short-Termist Cost Cutting, Finds PWC Survey
Future Publishing has announced that it is to increase the frequency of its Official Playstation 2 Magazine brand extension, OPSM2: Special Editions to bimonthly, reflecting its faith in the games magazine market (see Future Banks On Games Mag Market Growth).The increase follows the sales success of the title and an agreement with Sony. OPSM2: Special… Continue reading Future Increases Gaming Magazine Frequency
Mobile services will generate E97 billion in revenue across Western Europe in 2002, just 4% more than in 2001, according to new research by Analysys. Mobile services revenue rose 12% in 2001 but the growth rate has now decreased thanks to fewer new subscribers and a drop in average revenue per user (ARPU). The report,… Continue reading Mobile Services Revenue Will Reach E135 billion In 2007, says Analysys
NTL has taken the first step towards the provision of a digital TV signal that can be received by moving vehicles, with the completion of a successful trial of the technology, which utilises the existing frequency spectrum. NTL’s trials of a rugged form of the established DVB-T transmission took place in the Oxford area. A… Continue reading NTL Trials Digital TV On The Move
BSkyB saw shares fall yesterday as it looked increasingly unlikely that it would be able to exercise its £1bn put option on Kirch, which has filed for bankruptcy (see Kirch Media Files For Bankruptcy). Stock slipped 2.73% to close at £7.84, down 22p on the day before.Carlton and Granada were also down yesterday as their… Continue reading Sharewatch
IPC titles Woman and Woman’s Own are to be promoted in a joint advertising campaign worth £3m beginning this month, which will include TV and print advertising, sampling and in-store activity. The first airing of the TV advert occurred last night.Following consumer research showing that the two brands are entwined in consumer’s minds, the campaign… Continue reading £3m Ad Campaign For Woman and Woman’s Own
Kirch Media has today filed a bankruptcy order with the German courts following months of financial malaise and increasing pressure from banks and investors (see Kirch Sell Off Begins). Last ditch attempts to rescue the company including talks with minority shareholders Rupert Murdoch and Silvio Berlusconi, from insolvency have failed. Kirch Gruppe’s debts are thought… Continue reading KirchMedia Files For Bankruptcy Signalling The Demise Of The Kirch Empire
