More Industry News articles

According to a new report from GartnerG2 the apparent recovery in the US economy “looks good now, but [it] will be short-lived”. The latest economic data, says Gartner, reflects “rebuilding of inventoryÂÂ-not renewed economic activity or an increase in fundamental demand”. Revised figures from the US Department of Commerce show Q4 economic growth figures of… Continue reading Recovery ‘Isn’t Here Yet’ Says Gartner

In February, the number of internet users in the UK fell. Although this has happened before, previous declines have been the results of seasonal trends – students not online during summer holidays and so on. Early indications for March suggest that the decline in numbers is continuing prompting BMRBi to forecast that the decline is… Continue reading UK Internet Population Drop Off Suggests Trend, Says BMRB

The Advertising Standards Authority has ordered Universal International Pictures to withdraw a controversial poster for the new Ali G film after it generated over a hundred complaints in less than a week.The poster, which features Ali G with his arm between a naked women’s legs, has been branded “offensive” and “unsuitable” by members of the… Continue reading ASA Orders Withdrawal Of Ali G Poster

A new report from the Direct Marketing Association (DMA) has revealed that the the vast majority of online marketers are acting on consumer privacy concerns by sending targeted email communications and offering consumers the ability to opt-out of e-mail marketing solicitations. According to the State of the E-Commerce Industry Report 2001-2002 from the DMA, almost… Continue reading E-Marketers Are Behaving Responsibly, Says DMA

Ongoing talks and doubts about the future of ITV Digital and its dispute with the Football League over broadcasting rights (see ITV Digital In Salvage Talks) caused Carlton and Granada, the group’s joint owners, to see shares fall yesterday.Carlton saw stock slip 8.22% to close at £2.62˝, in what was the worst media performance of… Continue reading Sharewatch

Despite the popularity of broadband cable internet access, cable multiple system operators (MSOs) must overcome the ‘stigma’ of being insecure and unreliable, says the Yankee Group. According to Lindsay Schroth of the Yankee Group: “The problem for the MSO is that they have no control over what is installed, and this becomes a troubleshooting nightmare,… Continue reading Broadband MSOs Must Face Security Concerns, Says Yankee Group

There’s no getting away from it: Sport and TV need each other. But how have a load of men in silky shorts chasing a ball managed to bring a whole digital TV platform to its knees? Or should that be, how has the success or lack thereof of a marketing campaign based around a knitted… Continue reading NewsLine Column: TV’s Own Goal

RAJAR has published more details of its own testing of electronic audience measurement systems, following Wireless Group chief Kelvin MacKenzie’s criticism of the diary system last week (see TWG Uses Trial Results To Challenge RAJAR).MacKenzie’s comments accompanied the release of research the Wireless Group had undertaken, off its own back, of one of two systems… Continue reading RAJAR Details Electronic Measurement Testing

EMAP: Consumer Mags Revenue Stable, Radio WeakPublishing group EMAP says that it is taking a cautious view of the advertising marketplace and is planning for just ‘modest’ revenue increases for the coming year.In a trading statement for the year to 31 March 2002, the company this morning said that forward advertising bookings are showing some… Continue reading EMAP: Consumer Mags Revenue Stable, Radio Weak

The European business to consumer (B2C) ecommerce market will be worth $4.3 billion (£3.0 billion) by 2005, according to the latest forecasts from AMR Research. This represents a more than four-fold increase on 2002’s expected $760 million worth of online consumer sales.