The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian, which saw a 22.2% increase.… Continue reading NRS National Newspaper Round-Up – February 2002
The increasingly important role of SMS advertising in the marketing mix became evident today with news that two major UK brands are to launch SMS marketing initiatives.Wireless media company Nightfly has launched what it claims is the UK’s largest ever outbound SMS marketing campaign for drinks company Smirnoff. The permission-based campaign is aimed at increasing… Continue reading Major UK Brands Turn To Text
Viacom Outdoor has confirmed that the launch of its XTP cross-track projection technology in the London Underground has been delayed due to “safety issues”.Trials of the XTP system, which projects digital images onto special screens in tube tunnels, were due to begin this month and Viacom has secured 10 major brands to partner the project… Continue reading Viacom Outdoor Delays Launch of XTP
JCDecaux International has secured a five year, £61m pan-European advertising deal with Unilever.The deal will see Unilever brands including Cif, Domestos and PG Tips advertised across JCDecaux’s network of sites in 22 European countries. The alliance is intended to focus on building brand awareness and promoting Unilever products in developing markets.In the UK the partnership… Continue reading JCDecaux Secures £61m Deal With Unilever
Boddingtons has become the first alcohol brand to be allowed to advertise on taxis in Manchester. Three designs featuring city landmarks will appear on 20 taxis for the next 12 months, backed by interior tip seat advertising and branded receipts.Andrew Barnett, managing director of Taxi Media, said: “Manchester has become the 2nd city in England… Continue reading Boddingtons Is Taxi Ad First In Manchester
IPC Ignite is to give music title NME a revamp including a new size and the introduction of a glossy cover, in time for the magazine’s 50th birthday.The revamped birthday issue will go on sale on 20 April, priced at £1.50. The new format will see the title shrink to a size closer to standard… Continue reading New Size For NME As Title Reaches 50
In a meeting with FA officials yesterday, football league chairmen decided that there should be no compromise on the £89.25 million payment expected by the league from ITV Digital in August. Following ITV Digital’s announcement that they would honour a £20 million payment owed to the Premiership in lieu of broadcast rights, the FA chairmen… Continue reading Football League Battle With ITV Digital Continues
News of the Queen Mother’s death prompted over 9 million people to tune into special news bulletins on BBC1 and ITV1 last Saturday and has caused traffic to the royal website to increase by 1200%.BBC1 was one of the first terrestrial channels to broadcast news of the royal death with a special bulletin airing at… Continue reading Millions Tune Into News Of Royal Death
A US Court Of Appeals has ruled that the Federal Communications Commission’s ‘8-voices’ ownership rule is ‘arbitray and capricious’, according to a report on Mediaweek.com. The 8-voices rule was established in August 1999 and prevents television operators from running duopolies and local marketing agreements in markets where there are less than eight voices. The Court… Continue reading US Court Brands 8-Voices Ownership Rule ‘Arbitrary And Capricious’
The Football League is to go ahead with plans to sue Carlton and Granada for £500m if they continue to refuse to honour the debts of the loss making pay-TV platform ITV Digital.Carlton and Granada have so far refused to accept liability for ITV Digital’s failure to pay the outstanding £178m owed to the League… Continue reading League Set To Sue Carlton And Granada
