BSkyB, dominant in the sports channel market, last year agreed to part with £1.1bn to retain broadcasting rights to Premier League football games for another three years, a scenario which demonstrates how money has become a primary factor in successful sports broadcasting, much to the BBC’s chagrin.Sky Sports 1 launched in 1993, joining Eurosport among… Continue reading Feature: Sports Channels
Parents still rely on TV’s “watershed” of 9pm as a major means of controlling their children’s viewing, according to new research commissioned by the BBC, ITC and BSC. Published today, the qualitative research document Viewers and Family Viewing Policy aimed to investigate the relevance of the watershed and family viewing policy in the changing media… Continue reading Parents Still Rely On Watershed
Channel 5 has signed a deal with mobile marketing company ZagMe to broadcast interactive TV ads that allow text message responses.The deal will allow advertisers on Channel 5 to encourage a direct response from consumers, who will be offered discounts on products if they reply to text message numbers featured in the adverts.The databases of… Continue reading Channel 5 Signs Text Deal
According to the second phase of the Yahoo!/AC Nielsen Internet Confidence Index, consumer confidence in ecommerce has risen by five points since the survey began in June 2001. The survey results also included a projected rise in online ad spending to $16 billion for Q4 2001. Much of this revenue will be generated by “light”… Continue reading Consumer Confidence In eCommerce Is Growing, Says AC Nielsen
Myers Reports predicts that mobile commerce revenues in the US will reach $4.8 billion dollars by 2004, whilst mobile advertising will be valued at $2.6 billion by 2005. However, these are estimates are more conservative than a number of other forecasts, as shown. US M-commerce 2004 forecasts ($ billion) Ovum 19.2 Merrill Lynch… Continue reading US Mobile Commerce And Advertising Forecasts
Shares on the UK stock market staged a recovery from the difficulties experienced recently, following a strong opening on Wall Street.In spite of a advertising forecast downgrade by ABN AMRO, BSkyB saw a rise of 56p or over 10% to finish at £6.Carlton, which saw heavy losses over last week (see Sharewatch), rallied yesterday, finishing… Continue reading Sharewatch
AOL Time Warner has said that the effects of the slowing advertising industry and the attack on the US two weeks ago are going to cause the company to miss its financial targets. The announcement is a further major indication of the hard times on which media companies are currently falling. The media giant said… Continue reading AOL Time Warner Gives Financial Warning
MoreTrans, the transport and point of sale division of More Group has appointed a new head: Andre Coetzee is now sales manager, with responsibility for building the brand, which was recently boosted by More’s acquisition of Foxmark (see Advertising Targets Shopping Malls).Coetzee reports to Adam Butterworth, sales director of Adshel UK, who said: “He’s got… Continue reading MoreTrans Appoints Sales Manager
Two rival venture capital firms, Apax Partners and Cinven, are thought to be in talks to form an alliance in order to acquire the professional publications of Vivendi Universal for around E2 billion (£1.3 billion), according to today’s Financial Times. Apax would effectively be joining a bid already laid on the table by Cinven at… Continue reading Apax May Join Cinven In Vivendi Professional Titles Acquisition
