Oftel has launched a review of the guidelines for conditional access services on digital TV platforms. Current arrangements for pricing, terms and conditions will be considered, as well as the issue of whether public service broadcasters should be charged at a different rates from commercial broadcasters. Oftel’s decision could have implications for both Sky Digital… Continue reading Oftel Launches Conditional Access Review
Members of the top socio-economic groups are finding newspapers increasingly relevant to their lives, according to the sixth wave of VIPer research.The latest figures show that 29% of respondents agreed with the statement “I deliberately make time to read a newspaper during the day”, compared to 22% in 1999’s first wave of research. Two groups… Continue reading Newspapers Retain VIPer Role
ITV’s three year £315m deal with the Football League is “under review,” according to a report in today’s Financial Times.The deal, signed last year (see ITV And ONdigital Secure Football League Rights), gives ITV exclusive pay and free TV rights to show live Nationwide League games for the for the next three seasons. ITV currently… Continue reading ITV To Review Football League Deal?
Taxi Media has launched a new initiative allowing brands to target taxi customers with product-filled tip up seats.Highland Spring is the first advertiser to make use of the tip up seats, which are hermetically sealed and filled with mineral water. The one-year contract covers 12 liveried taxis, which can be seen in London, Manchester, Birmingham,… Continue reading Taxi Media Launch Tip Up Seats
After the latest RAJAR data release last week confimed Capital‘s dominance among the London stations (see Newsline), shares climbed 18.22% in week on week analysis to finish at £7.30, an increase of 112˝p on the previous week.GWR and Chrysalis also saw shares rise due to their radio interests, the former saw stock jump 31.01% to… Continue reading Sharewatch
Murdoch Walks Away From ‘Dream’ DirecTV DealRupert Murdoch, frustrated with delays and torturous negotiations, has walked away from what many considered the ‘dream’ deal of his career – one which would have made him the greatest TV mogul ever, reaching more people in more countries than anyone else in history.For the past six months Murdoch’s… Continue reading Murdoch Walks Away From ‘Dream’ DirecTV Deal
Flytxt and Warner Village cinemas are launching one of the largest wireless cinema campaigns to date, marking the increasing success of SMS as a marketing tool.The campaign, which launches today, is designed to encourage cinema goers to see the new Harry Potter film by entering a text competition to win tickets to the premier. People… Continue reading Cinema Turns To SMS Advertising
Internet research group, NetRatings, has acquired its main rival, Jupiter Media Metrix, in a deal worth £50m.The deal, which is being hailed as a major step towards the establishment of a global standard in internet audience measurement, will be completed early next year and will see the two companies merge to dominate the online research… Continue reading NetRatings Acquires Jupiter MMXI
London Taxi Promotions (LTP), has launched an interactive initiative to attract travel and leisure advertisers to the sector in the wake of the events of 11 September.The “Destinations Packages” will target tour operators, flight specialists, tourist boards and airlines by offering them special value deals incorporating liveried cabs, branded receipts and campaign miniature cabs.All cab… Continue reading Taxi Advertising Goes Interactive
Yahoo UK and Ireland is expanding its advertising sales team with a series of new appointments.The internet service provider has taken on five staff over the last month including Emma Driver, former digital sales manager at IPC, who joins sales team as sponsorship and promotions manager and Tony Lee, formerly of Crimson publishing, who has… Continue reading Yahoo Expands Ad Sales Team
