Consumers in the US and Europe believe that advertising has increased significantly in during the last five years, and almost half try to avoid TV advertising. The latest CIA Sensor survey results represent the consumers’ evaluation of the amount of advertising, rather than an objective measure, but nevertheless demonstrates the danger of advertising being perceived… Continue reading CIA Discovers High TV Ad Avoidance
Magazine titles published by Condé Nast have been found to be the most influential to AB consumers, according to the latest round of VIPer research (see VIPer Research To Offer Advertisers Insight Into Rich And Influential). The news is likely to please the publishing house, which is one of the six members of the research… Continue reading Condé Nast Wins With VIPers
The NRS National newspaper figures for the six month period to August 2001 show a year on year drop for the sector of 2.6%, with all but eight titles losing readers year on year.The Sunday People was the worst affected title with readership dropping 17.7% year on year, bringing its total readership down to just… Continue reading National Newspaper NRS Round-Up – August 2001
Please note: Details of this report were amended on 10 October 2001 due to a previous technical error.The NRS National newspaper figures for the six month period to August 2001 show a year on year drop for the sector of 2.8%, with all but eight titles losing readers year on year.The Sunday People was the… Continue reading National Newspaper NRS Round-Up – August 2001
Virgin Radio has signed a deal to provide content for Excite UK’s online radio channel, which launches today.Virgin Radio will provide live output for the new radio channel, which is part of Excite.co.uk’s expanding entertainment brand. Users will also be able to access the 24-hour music channel, Virgin Radio Party using a customised version of… Continue reading Virgin Signs Content Deal With Excite
The Advertising Standards Authority (ASA) has upheld complaints against magazine adverts for Accurist jewellery and The Ministry of Sound.The authority received complaints that an ad for Accurist jewellery, which appeared in Marie Claire was irresponsible.The ad showed part of an article, apparently torn from a magazine, about a child beauty pageant contestant. It featured two… Continue reading ASA Rules Against Magazine Ads
Uncertainty over WPP’s bid for Tempus continued yesterday, despite WPP declaring a 90% shareholder acceptance level for its offer for the media buying group (see WPP Goes Ahead With Tempus Bid).Shares in Tempus rose 12% yesterday to finish at £4.90, an increase of 52˝p on the previous day, while shares in WPP fell 2.69% to… Continue reading Sharewatch
Nickelodeon is to launch an integrated marketing campaign worth £1m to promote the launch of its autumn schedule.The campaign will run across TV, bus-sides, press and the internet, with SMS and email messages going out to Nickelodeon’s database of 10,000.Head of marketing at Nickelodeon, Gill Seaton, said: “This is the first time that we have… Continue reading Nickelodeon Launches £1m Campaign
Chrysalis Radio has promoted its head of creative services for radio brands Heart and Galaxy, Neil Fairburn, to creative services director, following what it describes as a “year of exceptional growth in creative revenue.”Don Thomson, commercial director of Chrysalis Radio, said, “This promotion recognises Neil’s exceptional performance across our radio brands.” before going on to… Continue reading Chrysalis Promotes Creative Services Head
Jazz FM moved into the black for the first time yesterday, when it reported full-year profits of £134,000, up from last year’s loss of £489,000. However, the group warned that due to the recent attacks on the US and prevailing uncertain market conditions, the outlook for the coming year is very difficult to forecast.Turnover at… Continue reading Jazz In Profit For First Time
