Natmags is cutting the price of Company magazine to £1.50 in an attempt to boost sales in an increasingly competitive market.From November, the magazine which currently sells at £2.60, will cost the same as Condé Nast’s Glamour, which launched with great success in March (see Handbag-Sized Glamour Proves Big Success).Company’s deputy managing director, Duncan Edwards,… Continue reading Natmags Cuts Company’s Cover Price
Thomson Intermedia has launched an online TV ad monitoring system, providing agencies, media owners and advertisers with analysis of TV creative and spend information.The system, called TV ART, gathers and links data across national, regional and satellite channels, enabling users to analyse TV advertising across a number of categories including spend, advertiser, programme and TV… Continue reading Thomson Intermedia Launches TV Ad Tool
The Audit Bureau of Circulations (ABC) is changing its rules so that all consumer magazines with display ad revenue over £5m a year will have to report large issue variances.Magazines with a variance of more than 20% above or below the average will have to report the change, which will then be included in published… Continue reading ABC Brings In New Rule
Cordiant Falls On Profits WarningShares in Cordiant Communications fell by over 40% this morning following the issue of a profits warning by the marketing and communications agency. After closing at 95˝p yesterday, shares in Cordiant had slumped to 56p in opening trade this morning.Cordiant said “Trading conditions in our industry are currently the most difficult… Continue reading Cordiant Falls On Profits Warning
European media group Bertelsmann yesterday announced full year results for the period to June 2001 and continues to prepare for its IPO, expected in 2002/2003. Sales were reported to be up 21% to E20 billion and net income was up 35% to E1.5 billion. Operating margins for the group have fallen from 7.5% to 6%,… Continue reading Bertelsmann Still On Track For IPO Despite Fall In Earnings
ITN has been confirmed as the winner of the contract to provide news to ITV from January 2003. As the current holder of the contract, ITN was challenged for the first time ever in this round of bidding, as the ITC gave the go ahead for the Channel Three News consortium, which includes BSkyB in… Continue reading ITN Wins ITV News Bid
Translucis, the ambient company which puts plasma information screens carrying editorial and advertising in clubs and bars, has signed a deal with NUS bars in 11 UK universities including Oxford, Brunel and Warwick.Sue Aitken, marketing director at Translucis commented: “Now we can deliver a sub-sector that is becoming increasingly attractive to advertisers.”The company is backed… Continue reading Translucis Signs Student Bar Deal
IPC’s direct marketing director, Kevin Corday, has been appointed to the board of the Direct Marketing Association (DMA). Corday joined IPC from the US in March this year and currently heads up the magazine publisher’s four direct marketing departments.Commenting on his appointment, Corday said: “I’m eager and delighted to contribute to the meaningful efforts of… Continue reading IPC Director Joins DMA Board
John Brown Publishing is suspending the publication of Hot Air, Virgin Atlantic’s quarterly in-flight magazine, after the October edition. The move is thought to be due to cuts in the airline’s budget in the wake of US terror attacks.The magazine, which was launched in 1988, won the WAEA World’s Best In-flight Magazine award five times… Continue reading Hot Air Comes Down To Earth
As reported earlier in the week, the radio sector is now also feeling the advertising downturn that is sweeping the media industry, with analysts downgrading their forecasts for Capital Radio accordingly (see Forecasts). Three radio companies released trading statements this morning: GWR, Capital and Scottish Radio Holdings, and all conveyed a similar message. Commercial radio… Continue reading Insight Analysis: Radio Feels The Effects Of Advertising Downturn
