Channel 5 has signed a deal with mobile marketing company ZagMe to broadcast interactive TV ads that allow text message responses.The deal will allow advertisers on Channel 5 to encourage a direct response from consumers, who will be offered discounts on products if they reply to text message numbers featured in the adverts.The databases of… Continue reading Channel 5 Signs Text Deal
According to the second phase of the Yahoo!/AC Nielsen Internet Confidence Index, consumer confidence in ecommerce has risen by five points since the survey began in June 2001. The survey results also included a projected rise in online ad spending to $16 billion for Q4 2001. Much of this revenue will be generated by “light”… Continue reading Consumer Confidence In eCommerce Is Growing, Says AC Nielsen
Zenith Slams ITV DigitalZenith Media has launched a damning attack on ITV’s decision to press on with the investment in its digital terrestrial TV service, ITV Digital. According to the MediaGuardian website, the media buying agency – one of ITV’s biggest customers – has said in a report that nothing short of ‘divine intervention’ will… Continue reading Zenith Slams ITV Digital
UK media planning and buying and agency, Tempus, has this morning said that its business outperformed the advertising market in what chairman Chris Ingram described as “one of the most difficult years our industry has faced.” Tempus’ interim results come as global advertising and communications group, WPP, is hovering to seal a takeover of the… Continue reading Tempus Results Show Decent Performance In Tough Conditions, But Jobs Likely To Go
Two weeks after the terrorist attacks in the US, the cost of the event to the media in Europe and the US is beginning to be calculated. In general the approach to news coverage of the attacks and aftermath have been well thought of, but there was a high cost in the necessary pulling of… Continue reading Terror Attacks: The Media Costs
Capital Radio has acquired a 19% stake in Tainside, the company which owns and operates the two Choice FM radio stations in London. The group paid £3.3 million for the interest and has an option to acquire the remaining 81% of the issued share capital of Tainside. The transaction values the entire business at £16… Continue reading Capital Radio Takes Stake In Choice FM
Shares on the UK stock market staged a recovery from the difficulties experienced recently, following a strong opening on Wall Street.In spite of a advertising forecast downgrade by ABN AMRO, BSkyB saw a rise of 56p or over 10% to finish at £6.Carlton, which saw heavy losses over last week (see Sharewatch), rallied yesterday, finishing… Continue reading Sharewatch
AOL Time Warner has said that the effects of the slowing advertising industry and the attack on the US two weeks ago are going to cause the company to miss its financial targets. The announcement is a further major indication of the hard times on which media companies are currently falling. The media giant said… Continue reading AOL Time Warner Gives Financial Warning
MoreTrans, the transport and point of sale division of More Group has appointed a new head: Andre Coetzee is now sales manager, with responsibility for building the brand, which was recently boosted by More’s acquisition of Foxmark (see Advertising Targets Shopping Malls).Coetzee reports to Adam Butterworth, sales director of Adshel UK, who said: “He’s got… Continue reading MoreTrans Appoints Sales Manager
