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According to the second phase of the Yahoo!/AC Nielsen Internet Confidence Index, consumer confidence in ecommerce has risen by five points since the survey began in June 2001. The survey results also included a projected rise in online ad spending to $16 billion for Q4 2001. Much of this revenue will be generated by “light”… Continue reading Consumer Confidence In eCommerce Is Growing, Says AC Nielsen

Myers Reports predicts that mobile commerce revenues in the US will reach $4.8 billion dollars by 2004, whilst mobile advertising will be valued at $2.6 billion by 2005. However, these are estimates are more conservative than a number of other forecasts, as shown. US M-commerce 2004 forecasts ($ billion)      Ovum 19.2 Merrill Lynch… Continue reading US Mobile Commerce And Advertising Forecasts

Shares on the UK stock market staged a recovery from the difficulties experienced recently, following a strong opening on Wall Street.In spite of a advertising forecast downgrade by ABN AMRO, BSkyB saw a rise of 56p or over 10% to finish at £6.Carlton, which saw heavy losses over last week (see Sharewatch), rallied yesterday, finishing… Continue reading Sharewatch

AOL Time Warner has said that the effects of the slowing advertising industry and the attack on the US two weeks ago are going to cause the company to miss its financial targets. The announcement is a further major indication of the hard times on which media companies are currently falling. The media giant said… Continue reading AOL Time Warner Gives Financial Warning

MoreTrans, the transport and point of sale division of More Group has appointed a new head: Andre Coetzee is now sales manager, with responsibility for building the brand, which was recently boosted by More’s acquisition of Foxmark (see Advertising Targets Shopping Malls).Coetzee reports to Adam Butterworth, sales director of Adshel UK, who said: “He’s got… Continue reading MoreTrans Appoints Sales Manager

Two rival venture capital firms, Apax Partners and Cinven, are thought to be in talks to form an alliance in order to acquire the professional publications of Vivendi Universal for around E2 billion (£1.3 billion), according to today’s Financial Times. Apax would effectively be joining a bid already laid on the table by Cinven at… Continue reading Apax May Join Cinven In Vivendi Professional Titles Acquisition

The ITC is merging its Advertising & Sponsorship and Programmes groups in a move which anticipates the creation of the new communications regulator, OFCOM, in 2003, which will bring five of the current regulators, including the ITC under one roof.Chief executive Patricia Hodgson said: “Given the likelihood of a single content area within OFCOM, there… Continue reading ITC Merges Content Groups

AOL Time Warner has said that the effects of the slowing advertising industry and the attack on the US two weeks ago are going to cause the company to miss its financial targets. The announcement is a further major indication of the hard times on which media companies are currently falling. The media giant said… Continue reading AOL Time Warner Gives Financial Warning

The deterioration of the US hi-tech advertising market is continuing according to analysts at ABN Amro who have today downgraded their forecasts for United Business Media’s hi-tech publishing group, CMP Media, accordingly. Revenues at CMP are now expected to fall by 23% in 2001, with profits down by a huge 72%. In 2002, revenues are… Continue reading ABN Downgrades CMP Media As Hi-Tech Advertising Continues To Fall