Two new names have just arrived on the teen ‘zine scene, but anyone with fond memories of Jackie and My Guy should forget about photo stories. The younger sisters of successful glossies, Elle Girl and CosmoGirl are streetwise,celebrity-savvy bibles of consumer culture.The new kids enter a sector that is looking less than full of youthful… Continue reading Feature: Pleasing The Teens
The Independent Television Commission (ITC) has published a second consultation paper on cross-promotion to clarify the points raised by its initial paper on the issue, published in May (see ITC Publishes Consultation Paper On Cross-Promotion).The aim of the initial paper was to seek comments on all aspects of a possible new cross-promotion policy, which hopes… Continue reading ITC Publishes Second Cross-Promotion Paper
IPC Ignite!’s marketing director, Vijay Solanki, is to leave the company after just one year in the job. Mike Soutar, IPC Ignite! managing director has acknowledged Solanki’s “important contribution” to the division’s first year, but added “Our marketing requirements and objectives have now changed as the market in which we operate has evolved”. However, Soutar… Continue reading IPC Ignite! Marketing Chief Quits
The tragic events of 11 September in the US may not have the long-term negative effects on the media and advertising industries that many had first suspected. According to Jack Myers Report today, the cost-cutting measures which many companies have set in place in recent weeks may have been necessary even before the terrorist attacks.… Continue reading Myers Upgrades Longterm Advertising Forecasts
The latest online ad revenue report from the IAB/Merrill Lynch reveals the extent to which the global ad slowdown has impacted on the US online advertising market. When the UK figures are released later this month it is feared that similar declines in revenue will be revealed. Revenue generated by internet advertising in the US… Continue reading IAB Figures Reflect Impact Of Global Slowdown On Online Spending
The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Insight Analysis: Consolidation May Help Web Ad Firms Ride Out Tough Times
UK public relations and advertising group, Chime Communications, has today announced the acquisition of MMK Markt – & Medien-Kommunikation GmbH (MMK), a consumer and corporate public relations business based in Hamburg. Chime is to pay an initial consideration of DM5.6 million (£1.8 million) for the business. DM1.7 million of the initial payment will be made… Continue reading Chime Acquires German PR Firm
The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Doubleclick/Real Media Merger Talks Reported
Havas Advertising, the French network which recently dropped out of the bidding for Tempus (see Havas Will Not Renew Tempus Offer), this morning released results which fell below expectations. The company also issued a profits warning on its full year results saying that its operating profit margin was likely to fall to between 10 and… Continue reading Havas Reveals Disappointing Interim Results And Warns On Full Year Profits
Jazz FM has reported its first full-year profit this morning of £134,000, up from last year’s loss of £489,000. However, the group warned that due to the recent attacks on the US and prevailing uncertain market conditions, the outlook for the coming year is very difficult to forecast. Turnover at the station rose by 57%… Continue reading Jazz FM Moves Into First Full-Year Profit
