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Forrester Research has published the Media Buyers’ Table – a source designed to provide UK media planners and buyers with a set of metrics that will enable them to implement more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on websites that participate in Forrester’s online consumer research survey, the… Continue reading Forrester Offers UK Media Planners Internet Metrics Resource

Dennis Publishing is launching a new monthly gaming magazine, PlayNation 2 aimed at Sony Playstation enthusiasts.The title, which will target 16-24 year olds, will be available on newsstands in September and will have a cover price of £2.99. The initial print run will be 60,000 and will increase from the second issue.The magazine, which will… Continue reading Dennis To Launch New Gaming Title

If radio operators do not cater for the 12-24 age group they could risk an erosion of their audiences in the future, according to Edison Media Research. The group says that one of the most concerning trends in US radio over the past decade has been the consistent drop in listening among 12-24 year olds.… Continue reading Radio Must Cater For Younger People Or Risk Losing Future Audiences, Says Edison

Jeanette Wilkins, finance director at ITV Digital, is to leave the company. Commenting on her departure after three years with the broadcaster, Wilkins said: “It is always a difficult time to leave a company, particularly one which you have been involved with since its birth, but the time is now right, as ONdigital is integrated… Continue reading ITV Digital Finance Director Leaves

As NTL was celebrating its 1 millionth subscriber (see 1 Million Now Subscribe To NTL Digital), the UK government were reinforcing the message that analogue services will be switched off by 2010. The digital switchover is reliant on 95% of the population having access to digital services, meaning that services must be available and affordable… Continue reading UK Government Confident About 2010 Analogue Switch Off

The first analogue transmissions of the over-50s radio station Saga Radio will be going out via NTL Broadcast, after the group won the transmission contract.Ron Coles, managing director of Saga Radio, commented: “We are extremely pleased to have NTL’s experience to call on, and very excited about gaining our first analogue licence.”While this West Midlands… Continue reading NTL Wins Saga Broadcast Contract

GWR has cut 46 jobs from its online division and in the future plans to concentrate on selling radio.The job losses will mean that the company will no longer focus on the development of its local news, weather and entertainment site, Koko.com, but will concentrate on developing radio pages and localised directories.GWR’s local radio stations… Continue reading GWR Cuts Online Jobs

Travel agent Thomas Cook successfully defended itself to the ITC in June when one of its TV commercials prompted the largest number of complaints for that month.A total of 29 viewers complained about the ad, in which a young Afro-Caribbean man and woman meet in a supermarket. The man asks the woman how long it… Continue reading ITC Rejects Stereotyping Complaints

United Business Media (UBM) announced that Bernard Gray, previously the group strategy director, has been appointed as chief executive of CMP Information, UBM’s UK-based professional media business, with immediate effect. He will be responsible for the next phase of CMP Information’s development, the company said. United’s profits were hit in the first half by falling… Continue reading UBM Appoints CMP Information Chief

ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6%, following the release of data from AC Nielsen MMS indicating that in June the market slipped 13.7% year on year. The broker says its revised forecast reflects “the increasing likelihood that there will be no significant second half recovery.” At… Continue reading Insight Analysis: ABN AMRO Downgrades UK Media Forecast With No H2 Recovery