MediaTel Group’s online trading brand, MediaTrader, has launched a new briefing system allowing media planners and buyers to send multiple briefings to a range of over 8,000 media owners.The system, called easyBrief, will be made immediately available free of charge to over 80 media buying companies via MediaTel.co.uk and will allow subscribers to brief media… Continue reading Media Trader Launches easyBrief
The global m-commerce market will grow considerably over the next four years according to new research by Cahners In-Stat Group. M-commerce in 2000 represented $264 million, generated by 9.2 million wireless subscribers. This figure is due to grow slowly between now and 2005 with the exception of the Japanese market which is set to rocket.… Continue reading ‘Generation Y’ Key To M-Commerce Success, Says Cahners In-Stat
Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Newsline), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared with Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of… Continue reading UK Radio Ad Revenue Falls
Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Forecasts), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared to Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of… Continue reading UK Radio Q2 Ad Revenue Falls By 14.5%
The Media Initiatives Group (MIG) has been appointed to sell advertising on Taxi Vision, the network of LCD screens due to be installed in London’s black cabs.The first cabs with the Taxi Vision onboard screens will be launched in London in October and will extend to selected taxis within the 20,000 London licensed taxi fleet.The… Continue reading Ad Screens For Black Cabs
By 2006, there will be nearly 250 million mobile subscribers in the United States, according to “US Cellular Market Forecast 2001 – 2006”, a report by Strategy Analytics. Handset purchases are forecast to top 154 million by this date and penetration is forecast to reach 50% of the population by 2002. New equipment and services… Continue reading US Mobile Users Will Top 250 Million In 2006, Says Strategy Analytics
United Business Media, which released its interim results last week, saw shares rise 8.84% in week on week analysis (see UBM Profits Down Nearly 50%), to finish at £5.97, 48˝p better off than the week before.Granada, which completed its acquisition of Border TV from Capital Radio last week (see Granada Completes Border Deal), saw shares… Continue reading Sharewatch
ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6% in response to data from AC Nielsen MMS indicating that during June the market slipped 13.7% year on year. The research and analysis group says its revised forecast reflects “the increasing likelihood that there will be no significant second half… Continue reading ABN AMRO Downgrades UK Media Forecast
ITV has announced that its new football highlights programme, The Premiership, will be screened at 7pm on Saturday nights, replacing existing light entertainment programmes like Blind Date and Stars In Their Eyes.ITV poached the rights to show the Premier League match highlights from BBC1 last July and has scheduled the programme for Saturday evenings in… Continue reading ITV Brings Sport To Saturday Evenings
Pre-tax profit at United Business Media (UBM) was down by 48% year on year for the six months to 30 June 2001, impacted by the downturn in hi-tech advertising revenues at its CMP Media publishing business in the US. Interim profits came in at £71.7 million, way below the £137.8 million of last time. Revenues… Continue reading Profits Halve At UBM After US Hi-Tech Advertising Slump
