The Advertising Association (AA) and ISBA have come out in strong support of the European Commission’s (EC) decision to take the French government to court over a law which bans the advertisement of alcoholic beverages.The industry bodies have welcomed the news, broken on NewsLine on Wednesday (see The AA’s director of public affairs, Sara Soltani,… Continue reading AA And ISBA Condemn French Ad Ban
Pre-tax profit at regional and national newspaper publisher, Trinity Mirror, was down by 9.7% to £80.9m for the six months to 1 July 2001, but nevertheless ahead of expectations.Like all newspaper groups, Trinity has been impacted by a 12% rise in newsprint costs this year, along with the broader downturn in advertising revenues. It is… Continue reading Profits Down At Trinity But Above Expectations
According to Forrester, only the large media companies will be able to cope with the demands of European net users and provide multi-platform, multi-language content to local markets. “To thrive with international Web properties, multicountry localizers must wield their most effective lever — economies of scale from Pan-European online offerings — to consolidate assets and… Continue reading Large Portals And Multichannel Media Firms Will Successfully Meet Europe’s Localisation Challenge, Says Forrester
Cordiant, the global marketing communications group, has acquired 100% of Presentation Communications International (PCI), a European live communications specialist. Based in London with over 60 employees, PCI designs and produces live events, exhibitions, videos and brand environments for clients which include Microsoft, Toyota, B&Q, BT, Marks & Spencer and Ford. The acquisition further enhances Cordiant’s… Continue reading Cordiant Acquires European Live Communications Specialist
Pre-tax profit at regional and national newspaper publisher, Trinity Mirror, was down by 9.7% at £80.9 million for the six months to 1 July 2001, but nevertheless ahead of expectations. Like all newspaper groups, Trinity has been impacted by a 12% rise in newsprint costs this year, along with the broader downturn in advertising revenues.… Continue reading Profits Down At Trinity, But Above Expectations
BSkyB continued to see shares rise yesterday despite revealing massive pre-tax losses in its full year report, on Wednesday (see Sky Still Strong Despite Pre-Tax Losses). Shares rose 5.23% to finish at £7.45, an increase of 37p on the previous day.ITV partners Carlton and Granada both experienced a modest rise in shares. Carlton was up… Continue reading Sharewatch
The number of small account pitches has risen by almost 40%, but big budget pitches have fallen by almost the same level, according to the latest report from the AAR.The new business figures sourced from the account moves database, New Biz Moves, for the period January to July 2001, show the number of pitches over… Continue reading AAR Report Shows Rise In Small Account Pitches
Twice as many advertisers are currently spending more than £5m a year on direct marketing (DM) than three years ago, according to a report published by the Incorporated Society of British Advertisers (ISBA).ISBA’s eighth DM report shows that over half of advertisers have increased their expenditure on direct marketing in the past year, a trend… Continue reading Advertisers Spend More On Direct Marketing
IPC Media has been bought by AOL Time Warner for £1.15 bn, the company confirmed late yesterday, ending weeks of speculation about the takeover.The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture capital company Cinven. Financial backing for the £860m management buy-out of IPC… Continue reading AOL Buys IPC Media For £1.15bn
The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2
