Beeb Ventures, the BBC’s commercial internet venture, is expanding the marketing function of its shopping portal beeb.com and ISP beeb.net with four new appointments. Jane Metcalf has been promoted from marketing executive to marketing manger with responsibility for overseeing the day to day promotion of the beeb.com portal and its BBC branded shopping guides. Former… Continue reading Appointments Brief
The number of internet users who have ever used streaming media has crossed the 50% threshold, according to a new study from Arbitron and Edison Media Research, released last week. The Internet & Streaming: What Consumers Want Next study finds that, as of July 2001, 52% of online Americans had used streaming media. More than… Continue reading Over 50% Of US Net Users Have Tried Streaming Media, Finds Arbitron
Video on-demand services (VOD) will reach more than 8.5 million people across Europe and generate revenue of up to $2.5 billion by 2006, according to analysts at marketing research firm, Frost & Sullivan. In a report released this month, Frost & Sullivan claims that the lure of the ‘vast new marketplace’ will lead an increasing… Continue reading European Video On-Demand To Reach 8.5m People By 2006
Two thirds of all small businesses in the US now have access to the internet and half of these have their own website, according to research from Dun & Bradstreet published this month. The research shows that the majority of these businesses still have a dial-up connection to the web, but as 60% plan to… Continue reading Two Thirds Of US Small Businesses Have Web Access
The slow start to the US television market’s upfront sales, coupled with a very low rate of conversion to confirmed orders (see US TV Networks Suffer Low Pre-Season Ad Bookings), has seen the costs per thousand fall at all but two of the major networks, according to data from yesterday’s Myers Report. Costs per thousand… Continue reading US TV Upfronts Show Declining Airtime Costs That Could Be Here For A While
With cautious optimism, regional newspaper publishers Johnston Press today announced a 14.3% rise in H1 profits but warned that growth in H2 was likely to be more modest. Following the company’s optimistic trading statement in June (see Johnston Press Sees Positive Second Half), Johnston announced a like-for-like advertising increase of 3.2% buoyed by a 13%… Continue reading Johnston Press Announces 3.2% Growth In Ad Revenue For H1
Plans by pan-European cable company UPC to merge its German business with Primacom – the country’s third largest cable operator – were looking shaky yesterday when a Primacom shareholders’ vote to pass the deal was postponed. The merger of the two groups would create Germany’s second largest cable company. Regulatory clearance for the merger was… Continue reading UPC’s German Cable Merger In Doubt
The ASA has adjudicated complaints made about the Daily Mail after the Daily Express claimed that the rival paper’s advertising tactics were “denigratory”. The Express lodged three complaints with the ASA after the Mail sent mailings, leaflets and free newspapers to Express readers.The mailings stated: “I wondered if you are aware that the Daily Express… Continue reading ASA Rules On Daily Mail
Telewest, which yesterday announced the closure of its interactive TV platform Smashed Atom (see Telewest Folds Smashed Atom), saw shares fall 4.10% to close at 64źp, a loss of 2žp on the day before.ITV partners Carlton and Granada saw shares fluctuate yesterday as ITV’s The Premiership continued to flounder in the ratings (see Premiership Slips… Continue reading Sharewatch
Carlton and Granada’s high profile rebranding of digital television service ONdigital to ITV Digital (see Comedy Duo Front ONdigital Rebrand Giant Monkey Spotted In Leicester Square). This has apparently produced “uptake beyond expectations”, although Morrison would not be specific in his claims during the GEITF as ITV Digital subscription figures are to be released to… Continue reading Uptake Up At ITV Digital
