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The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2

New research from Allegra Strategies forecasts that new media advertising formats are set to become a key part of advertising campaigns over the next few years. Online advertising, email and wireless marketing may offer a number of major benefits over traditional advertising media in terms of measurability, interactivity and improved targeting. Currently, uptake of such… Continue reading New Media Advertising Will Account For 6.7% Of Total UK Ad Rev By 2005, Says Allegra

IPC Media has been bought by AOL Time Warner for £1.15 bn, the company confirmed late yesterday, ending weeks of speculation about the takeover.The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture capital company Cinven. Financial backing for the £860m management buy-out of IPC… Continue reading AOL Buys IPC Media For £1.15bn

Like for like revenues at GWR Group dropped by 11% in the first quarter, chairman Henry Meakin told the company’s AGM this afternoon. He added that the difficult advertising market conditions referred to in the company’s year-end financial results in May (see GWR Announces Board Changes As Results Come In Line With Expectations) remain throughout… Continue reading GWR Assumes No Ad Recovery Until Q1 2002

The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2

The downturn in the financial advertising market may have continued to effect revenues at the Financial Times and could in turn impact parent company Pearson’s results, due out on Monday, according to ABN Amro. The broker notes that the FT is heavily reliant on advertising and that the experiences of the Wall Street Journal recently… Continue reading Falling Ad Revenues At FT Could Feature In Pearson Results

A new survey by the Pew Internet & American Life Project has revealed that the length of time spent online by different sections of the internet varies greatly. The Project asked 1,081 Internet users whether they were currently using the Internet more or less than they were six months earlier. 54% said they were using… Continue reading America Online: Latest Data From Pew

Carlton and Granada have reached an agreement with SMG that will allow the transmission and promotion of ITV Digital and ITV Sport in Scotland. According to press reports, the two ITV giants will pay SMG an undisclosed sum to gain access to its broadcasting multiplex and for the rights to use its ‘share’ of the… Continue reading Carlton And Granada Reach ITV Digital Agreement With SMG

People are more receptive to new ideas and information on Sundays, when they are most relaxed, and often turn to Sunday newspapers for the information they seek, according to the second annual Sunday in America study from PARADE magazine. MediaPost reports that this is a boon to publishers and advertisers, as the ‘Sunday state of… Continue reading Sunday Readers Are More Receptive, Says Survey

IPC Media has been bought by AOL Time Warner for £1.15 billion, the company confirmed late yesterday, ending weeks of speculation about the takeover (see AOL Time Warner Thought To Be Close To IPC Deal). The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture… Continue reading AOL Takes IPC Media For £1.15bn