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Blow Up Media, the giant poster contractor, is increasing the scope of its national network with the launch of a new office in Birmingham.The office, which will be run by Harvey Andrew Glen, formerly of More O’Ferrall, will manage sites in Scotland, Wales, the Midlands and the North of England and has already secured “high… Continue reading Blow Up Opens In The North
Last night’s MRG evening meeting discussed how the industry is moving beyond display advertising and is increasingly using sponsorship, promotion and direct marketing to reach consumers in “more subtle and creative ways.”Nicky Williams of ACNielsen MMS started the discussion by outlining the changing media environment. She explained that traditional media adspend is evolving as advertisers… Continue reading MRG Evening Meeting: Beyond Display Advertising
More Group has launched a scrolling version of its More Squares format and has signed a pre-launch deal with Vodafone who will be the first advertiser to use the new product.More Squares, which were launched as a static billboard format last April, have been fitted with the technical capability to scroll and will launch nation-wide… Continue reading More Group Launches Scrolling Squares
BBC Creative Services, the broadcaster’s branding and promotions department, has hired three staff from agencies as it moves towards the commercial sector. Victoria Zimmerman, an account director at Abbott Mead Vickers BBDO, Catherine Adams, an account manager at McCann Erickson, and Kate Jordan, an account manager at FutureBrand, join the department as account managers. Mirror… Continue reading Appointments Brief
The latest figures from the Office of National Statistics have revealed an unexpected rise in inflation, which exceded the Government’s target level of 2.5% for the first time in over two years. The underlying rate of inflation was 2.6% during August, up 4 percentage points on the previous month. Falling car and petrol prices are… Continue reading Inflation Rate In Unexpected High
Media shares suffered significantly in week on week analysis after Tuesday’s devastating attacks on US wiped billions of pounds off the UK stock market and brought the FTSE 100 to its lowest point for over a decade.SMG , which became the latest broadcaster to be affected by the advertising downturn announcing a 33.7% loss in… Continue reading Sharewatch
BSkyB would be interested in buying a stake in ITV companies Carlton and Granada if the Government changed the current cross media ownership laws, according to CEO Tony Ball.Speaking at the Royal Television Society conference in Cambridge Sky’s chief executive said that that if the current broadcasting laws, which prevent BSkyB from owning more than… Continue reading BSkyB To Go After ITV Partners?
The Institute of Practitioners in Advertising (IPA) has questioned the government’s decision to approve eight out of the nine digital services proposed by the BBC, expressing “considerable misgivings” about the implications for the commercial sector.In an attack BBC’s new services, which were given the go ahead by Culture Secretary, Tessa Jowell last week (see Government… Continue reading IPA Attacks New BBC Services
Jazz FM has developed an internet radio sponsorship package to allow advertisers to sponsor Jazzfm.com’s live audio stream.Advertisers will be able to sponsor 20 second audio trailers which will appear every time a user connects to the Jazz FM live feed. The package will include branding of the live feed button and banner ads on… Continue reading Jazz FM Offers Online Ad Package