Not a day goes by at present when there isn’t some mention of the dotcom boom fall-out or the advertising slowdown that have plagued media companies so far this year. Revenues at ITV have been particularly hard hit as recent figures from Granada and Carlton have shown. Shares tumble; brokers downgrade; media-land sulks. It is… Continue reading Insight Analysis: National Papers’ Display Pages Hold Strong
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A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent. ISBA director general, Malcolm Earnshaw, said:… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach
May once again proved a good month for cinema admissions, with last year’s high (see May Days Prove No Emergency For Cinema Box Offices) being overtaken by 2.5%, to reach the largest figure for May admissions, 11.6 million, since records began 26 years ago.Debbie Chalet, president of the Cinema Advertising Association (CAA) commented: “Cinema is… Continue reading The Money Returns For Cinema Despite Ad Industry Downturn
May’s digital viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing year on year. However all terrestrial channels saw their average weekly share of viewing decrease. ITV suffered the largest drop. Channel 5’s loss of the viewing share in all homes was the least significant, sliding from 5.7% to 5.6%.The… Continue reading Digital Television Round-Up – May 2001
The Office of Fair Trading (OFT) has delayed the conclusion of its investigation into British Sky Broadcasting’s (BSkyB) domination of the pay-TV market, due to the complexity of the issues involved.BSkyB has over 5m subscribers to its pay-TV services, mainly Sky Digital customers, compared to the 1m subscribers gained by Carlton and Granada’s joint-owned ONdigital.… Continue reading Conclusion Of OFT’s BSkyB Investigation Delayed Until September
The chief executive of the Periodical Publishers’ Association (PPA), Ian Locks, has spoken out against speculation that the recent spate of magazine closures is indicative of a downturn in the magazine market (see Feature: Has The Consumer Magazine Industry Reached Saturation Point?), dismissing the claims as “selective and misleading.”Locks stated: “If an industry is launching… Continue reading PPA Chief Counters Claims Of Industry Downturn
A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent.ISBA director general, Malcolm Earnshaw, said: “The… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach
As a week of continuing negative speculation about the media market draws to a close, yesterday proved another difficult day for media stocks. The ongoing doubts about TV advertising revenues, fuelled by the release of Granada’s interim results this week (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions) depressed… Continue reading Sharewatch
New glossy fortnightly magazine for women, Real, seems immune to the turndown effecting the rest of the market, as sales of its first three issues are up 20% on initial targets.Since its launch, in April, the magazine has sold an average of 360,000 copies per issue and is enjoying a warm reception, despite sales patterns… Continue reading Real Success For New Woman’s Fortnightly
The deal to create digital horseracing and betting channel, Go Racing, could be in jeopardy as the British Horseracing Board (BHB) has so far failed to fulfil a major condition of the arrangement in a move the Go Racing CEO has described as “plainly ludicrous.”Having reached an agreement with the majority of British racecourses (see… Continue reading Go Racing Deal Could Be Halted By Pre-Race Data Problem
