May once again proved a good month for cinema admissions, with last year’s high (see May Days Prove No Emergency For Cinema Box Offices) being overtaken by 2.5%, to reach the largest figure for May admissions, 11.6 million, since records began 26 years ago.Debbie Chalet, president of the Cinema Advertising Association (CAA) commented: “Cinema is… Continue reading The Money Returns For Cinema Despite Ad Industry Downturn
May’s digital viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing year on year. However all terrestrial channels saw their average weekly share of viewing decrease. ITV suffered the largest drop. Channel 5’s loss of the viewing share in all homes was the least significant, sliding from 5.7% to 5.6%.The… Continue reading Digital Television Round-Up – May 2001
The Office of Fair Trading (OFT) has delayed the conclusion of its investigation into British Sky Broadcasting’s (BSkyB) domination of the pay-TV market, due to the complexity of the issues involved.BSkyB has over 5m subscribers to its pay-TV services, mainly Sky Digital customers, compared to the 1m subscribers gained by Carlton and Granada’s joint-owned ONdigital.… Continue reading Conclusion Of OFT’s BSkyB Investigation Delayed Until September
The chief executive of the Periodical Publishers’ Association (PPA), Ian Locks, has spoken out against speculation that the recent spate of magazine closures is indicative of a downturn in the magazine market (see Feature: Has The Consumer Magazine Industry Reached Saturation Point?), dismissing the claims as “selective and misleading.”Locks stated: “If an industry is launching… Continue reading PPA Chief Counters Claims Of Industry Downturn
A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent.ISBA director general, Malcolm Earnshaw, said: “The… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach
As a week of continuing negative speculation about the media market draws to a close, yesterday proved another difficult day for media stocks. The ongoing doubts about TV advertising revenues, fuelled by the release of Granada’s interim results this week (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions) depressed… Continue reading Sharewatch
According to latest figures from internet monitering company NetValue, low income earners (those earning under £600 a month) make up the largest group of net users, 26.9%. “The Internet is not reserved for a rich elite”, NetValue’s Alki Manias said. “These figures show that the web is being welcomed by low income earners. Online businesses… Continue reading Low Income Users Are Largest Group Online
The announcement that Sally Oldham has quit Capital and Russell Stuart is leaving GWR has prompted the radio groups to restructure their digital operations.Sally Oldham, Capital’s strategy and development director has quit unexpectedly after only a year in the job. She was responsible for leading expansion in to digital radio, developing new business and finding… Continue reading Capital And GWR Restructure Digital Operations
UK advertising and PR group, Chime Communications, this morning said it is positive about the outcome for the first half of the year, despite less ‘buoyant’ market conditions. Lord Bell, chairman of Chime Communications, told the company’s AGM that pressure to reduce costs has been increased and that the group’s services have been widened internationally.… Continue reading Chime Communications Sees Positive First Half
BSkyB is to offer a new service that allows its digital viewers to send SMS text messages via their TV remote controls or cordless keypads.The messages will be created and sent using Sky Digital’s text service and will cost 25p each. Viewers will be able to send messages whilst watching TV by pressing the text… Continue reading BSkyB Digital Viewers Get The Message
