More Industry News articles

Despite the continued gloom surrounding the advertising industry and spending uncertainty from advertising and media executives, there is still a lot of confidence in the transactional media – online and direct marketing. These are the findings of the latest Myers Reports Advertising Confidence Survey. Only 7% of respondents to the survey said they intend to… Continue reading Confidence In Direct Marketing And Net Sponsorships Is Higher In Current Ad Climate

After issuing its interim results last Wednesday (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions), week on week analysis saw shares in Granada fall 10.23%, to close at £1.58, with a loss of 18p.Carlton also faired badly with shares slumping 10.89% to close at £3.52, down 43p on the… Continue reading Sharewatch

French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001

NTL has announced a £20m deal with MXR Ltd, to provide digital radio services across four UK regions.The 12 year deal will see NTL provide digital multiplexing and transmission services, in North East England, South Wales/Severn Estuary, West Midlands and North West England, with services due to air in the summer. The company will also… Continue reading £20m Digital Radio Deal For NTL

Even in countries such as the United States, Canada, Sweden, and the Netherlands, about a third of people who could use the Internet choose not to. According to Ipsos-Reid, only 6% of the world’s population of 6 billion are connected to the internet. Ipsos questioned non-users in 30 countries who gave the following reasons for… Continue reading Can’t Connect, Won’t Connect?

Go Racing’s troubled £400m deal to create a digital horse racing and betting channel (see Go Racing Deal Could Be Halted By Pre-Race Data Problem) collapsed this morning.A spokesperson for Go Racing confirmed that, despite an all-night emergency meeting, the consortium had failed to come to an agreement with the British Horseracing Board (BHB) concerning… Continue reading No Go For Go Racing

Japan Today reports that the number of Internet users in Japan is forecast to almost double by 2005 according to an upcoming government white paper. The white paper was written by the Ministry of Public Management, Home Affairs, Posts and Telecommunications, forecasts that there will be 87.2 million Internet users in Japan by 2005, up… Continue reading Japanese Net Users Set To Rise To 87.2 Million By 2005

UK adspend broke the £17bn barrier for the first time ever during 2000, according newly released statistics from the Advertising Association. During what turned out to be the ninth consecutive year of growth for the industry, adspend increased by £1,594m from the 1999 total, an accelerated growth rate of 10%, or more than 7% in… Continue reading UK Adspend Tops £17bn For First Time

According to the latest figures from Nielsen Net Ratings, there were just under 114 million internet users in Europe at the end of May 2001, representing a 4.25% increase on April’s figure of 109.2 million.

As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal