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According to a new report by the Aberdeen Group, the market for email marketing rose by 270% between 1999 and 2000 and is set to be worth over $1 billion by 2003, The Aberdeen group cites “simplicity, cost-effectiveness, and ability to retain and cultivate long-term customer relationships” as the reason for its increasing success.

ITV Looks To Rival Sky With Transponder Lease DealAs the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN

A continued advertising downturn is certainly on the cards, if a new analysis by Universal McCann’s Robert Coen is to be believed. Coen, senior vice-president and director of forecasting at the global advertising agency, produces a review of advertising spend figures every six months. His latest offering predicts that the ad growth rate for the… Continue reading Universal McCann VP Sees Continued Ad Gloom

ITV Looks To Rival Sky With Transponder Lease DealAs the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

Despite the continued gloom surrounding the advertising industry and spending uncertainty from advertising and media executives, there is still a lot of confidence in the transactional media – online and direct marketing. These are the findings of the latest Myers Reports Advertising Confidence Survey. Only 7% of respondents to the survey said they intend to… Continue reading Confidence In Direct Marketing And Net Sponsorships Is Higher In Current Ad Climate

MediaTel has relaunched its NewsLine service with a new look and new features. The re-designed home page for the media news service is designed to make it easier for subscribers to navigate over ten years of archived media news and features, the latest data reports and daily media reports, updated throughout the day.The NewsLine team… Continue reading New Look For MediaTel NewsLine

French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001

The findings of an ITC report, published today, showed that while some of the stereotypes used in advertising are perfectly acceptable to the public, others are seen as patronising and insulting.Boxed In was commissioned in response to complaints received by the ITC about stereotypes in advertising. It revealed that while stereotypes are a recognised part… Continue reading ITC Research Pigeon-Holes Stereotypes