Business to business display advertising has been impacted by the technology and telecom adspend downturn, but recruitment revenues have remained strong at EMAP, according to chairman Adam Broadbent’s AGM statement.The consumer magazine division is showing some growth and circulation revenues are continuing to improve, the company said. Radio advertising has shown a decline in the… Continue reading EMAP First Half Marginally Behind Last Year
ITV has signed a deal with NTL, the UK’s largest cable network, to carry its new sports channel.The deal will mean that a further 2m viewers will be able to subscribe to ITV Sport when it launches on 11 August. The channel will also be carried on ONdigital, which has today rebranded as ITV Digital.ITV’s… Continue reading ITV Signs Deal With NTL
The popularity of digital TV’s interactive services is growing rapidly with 5.3m already interacting with TV programmes, sports events and advertisements via their TV remote controls, according to a digital TV report just published.A survey carried out by Continental Research found that 2.7m people have turned onto reality TV show Big Brother‘s interactive platform, with… Continue reading Interactive TV Is On The Up
Children’s channel Nickelodeon has signed a cross media deal with Birdseye Walls to promote a new ice lolly, which will see Walls sponsoring the channel’s live Friday afternoon programme.The package, which was put together by Viacom Brand Solutions, also includes promotional spots, a competition, online activity and press.The new product, Fruit Fives, will sponsor Thank… Continue reading Nickelodeon Signs Cross Media Deal
Mondo, the magazine suspended by Cabal Communications, may be revived in a “matter of months” if the market gets less tough, according to Sally O’Sullivan, Cabal’s chief executive.Speaking at the Total Publishing show at London’s Earls Court today, she said that while they had suspended the publication of Mondo, to go “back to the drawing… Continue reading Mondo Could Return To The Market
Nike is back in the running after the Advertising Standards Authority (ASA) decided not to uphold complaints that its posters were “crude and offensive”.The poster stated: “May is keen but crap. May says Race that milk float. Race that pram. Race that pensioner. May hates hills. Loves benches. May gets stitches. Gets Shin splints. Gets… Continue reading ASA clears Nike Ads
Future Network’s words of reassurance to investors (see Future Reassures Investors) appear to have done their job, as the company’s shares rose once again during yesterday’s trading. While still a fraction of their price at the beginning of 2000 (see Sharewatch), shares climbed over 17% to end at 36½p.RTL was another high flier, with an… Continue reading Sharewatch
Evidence of the gathering strength of the non-terrestrial channels was once again evident in a year on year comparison of viewing in all homes. The Others category rose from a 16.5% average weekly share of viewing in June 2000 to a 20.2% share in June 2001, bringing it closer to the share enjoyed by the… Continue reading Digital Television Round-Up – June 2001
The men’s lifestyle magazine market may be over the hill and the women’s lifestyle market bursting at the seams recently, but the niche markets of men’s and women’s health and fitness titles have been steaming ahead, showing growth two or three times greater than their parent sectors. However, recently the vital signs have indicated a… Continue reading Feature: The Health Of The Fitness Mag Market
Television will drive the change in communications brought about by new technologies, according to ITC chief executive Patricia Hodgson. Speaking at the annual lunch of ISBA yesterday, she said television, with its familiarity and ubiquitousness, would give most consumers their first taste of “broadband Britain.”“We are seeing a correction from the first heady days of… Continue reading Hodgson: TV Will Drive Communications Change
