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Nielsen report that women now use the internet for longer periods of time than men when it comes to surfing at home whilst Cingular Wireless claim that men talk for longer on their mobile phones. “The Internet glass ceiling has long ago shattered,” said Sean Kaldor, vice president of eCommerce at NetRatings. “The average man… Continue reading Women Dominate Online While Men Rule The Wireless Airwaves

A new report by the Aberdeen Group and Van Dusseldorp & Partners forecasts that the difference in size between the North American and European Digital Content Distribution (DCD) markets is set to narrow in the next five years. A compound annual growth rate of 40% is predicted to increase the value of the European market… Continue reading European Digital Content Distribution Set To Grow

The Western European cable market is expected to reach almost 60 million homes by 2005, according to projections by Merrill Lynch. The potential for broadband pay-TV television services therefore far outstrips the market potential of the digital satellite and terrestrial platforms. Digital terrestrial pay-television (DTT) is expected to overtake analogue during 2003, reaching around 4.5… Continue reading Western European Cable To Reach 60m Homes By 2005

Future Network suffered the greatest loss among media stock in yesterday’s market, with shares dropping 7.69%, to close at 66p for the day, a loss of 5½p.Cordiant continued its poor run yesterday, dropping 5.44%, to finish at £2, down 11½p.Yesterday’s market was dominated by loss with only two media companies managing an increase in stock.… Continue reading Sharewatch

It may not have pleased the ITV companies, but the news that changes to the rules on cross-media ownership will not reach Parliament this year (see Communications Bill On Hold This Year) has been welcomed by the advertising agencies’ trade body, the Institute of Practitioners in Advertising (IPA).“If delay means that greater thought is to… Continue reading IPA Welcomes Delay To Ownership Relaxation

The Go Racing deal to create a digital horseracing channel (see Go Racing Gets Go Ahead For Racing Channel) appears to be on track again today after collapsing earlier in the week (see Go Racing Deal Could Be Halted By Pre-Race Data Problem).The Go Racing consortium said it had agreed “key commercial terms” with the… Continue reading Go Racing Negotiations Up And Running After False Start

Spend on online streaming promotions and advertising will grow exponentially during the next four years, as residential broadband internet access rapidly increases in the US. This is according to a new report by the Yankee Group. The research says that the fast transfer capabilities of broadband will give businesses the chance to embrace fresh ways… Continue reading Streaming Media Adspend To Reach $3.1bn by 2005, Says Yankee Group

US publishing giant Hearst Corporation is backing a $1 billion (€1.17 billion) bid for the consumer magazine division of Dutch publisher VNU, according to the Wall Street Journal. The WSJ says that Hearst, publisher of Esquire and Cosmopolitan in the US, is backing a joint bid already on the table from Moscow’s Independent Media and… Continue reading Hearst Joins Bid For VNU Mags

Giant poster contractor, BlowUp Media, has constructed the UK’s tallest poster, a 50 metre high ad for Beck’s Bier, which has been erected at the Royal Exchange House in Leeds.BlowUp Media UK’s managing director, Mark Bracey, said: “After creating London’s largest giant poster on the A40 Westway (see BlowUP Installs Giant Poster Site On London’s… Continue reading UK’s Tallest Poster From BlowUp Media

A new survey by Landor has established that the performance of a company’s stock price does not necessarily impact on the public perception of that company. Landor questioned over 11,000 internet users in 10 countries and asked them to rank seven aspects of technology companies in terms of positive or negative impact on brand strength.… Continue reading Strong Companies Will Survive Share Price Drops