Granada is under pressure from some of its largest shareholders to close the troubled pay-per-view television platform, ONdigital, according to a poll conducted by the Financial Times .The paper claimed today that investors have lost patience with ONdigital, which has failed to compete with Sky Digital and other cable and satellite operators in the multi-channel… Continue reading Granada Pressured To Close ONdigital
IDC is to launch a new research programme to look specifically at developing 3G wireless technology, focusing on the future outlook for the network. IDC describe the 3G network as “a complex platform that is revolutionizing the way voice, data, and broadband multimedia services are supported over a variety of mobile and fixed networks” and… Continue reading IDC Reveals Plans To Monitor 3G Development
It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were denied… Continue reading Feature: ITV Shoulders The Slump
Digital media agency i-level has appointed a new MD after its restructure led to the resignation of former MD Alan McCulloch. The new appointee, Nick Gutfreund, will take on an expanded role of group managing director, with responsibility for overseeing all UK and international operations.McCulloch, who had been at i-level since February 2000, is thought… Continue reading New MD For Digital Media Agency
The Direct Marketing Association (DMA) and the AAR are to merge their agency registers in order to create a comprehensive agency search and selection service. The new service, branded DMAAR, will launch in autumn this year.Mike Barnes, director of marketing at DMA said: “We believe that the DMAAR, by setting best practice standards in the… Continue reading DMA To Merge Register With AAR
There is increased pressure from Granada investors to close down its loss-making digital terrestrial television service, ONdigital, following a leaked letter from chairman Charles Allen to the prime minister, according to this morning’s Financial Times. ONdigital is 50:50 owned by Granada and Carlton Communications. A spat between the two ITV giants has developed after Granada… Continue reading Granada Faces Investor Pressure Over ONdigital, Reports FT
Research Says Online Ads DeliverThe return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from Jupiter Media Metrix.The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the… Continue reading Research Says Online Ads Deliver
The planned merger between Sky Global and GM Hughes (see Murdoch Slims Sky Global To Seal DirecTV Deal) could see Rupert Murdoch’s News Corp become ‘the only truly global, vertically integrated media group’, according to analysts at ABN Amro. The broker says that this development is as significant for News Corp as its expansion from… Continue reading Sky Global/GM Hughes Merger Would Create Global Integrated Media Group, Says ABN Amro
Shares in Japanese telecommunications giant Nippon Telegraph & Telephone have slumped to an eight year low after the Japnese economics minister’s calls, in a Sunday newspaper interview, for the former monopoly to be broken up. NTT is Japan’s biggest telecoms company and led the way for mobile internet services through its i-mode phones yet its… Continue reading NTT Shares Fall To Eight Year Low
In the US, the Audit Bureau of Circulations has added a demographic readership survey, the Magazine Subscriber Profile Verification Audit Report which provides information on the gender, age, education level and employment status of subscribers. “It will give greater profile to subscriber studies, so there will be more clout within the buying community,” says John… Continue reading ABC USA Launches Demographic Audience Profiling Scheme For Magazines
