More Industry News articles

By 2005, Jupiter predicts, interactive TV shopping revenues will reach $4.3 billion and iTV shopping will account for 44% of all TV-based shopping. Despite this opportunity, iTV advertising will not be big business as the market and technology will be fragmented in the short to medium term. Advertising revenue from iTV, Jupiter forecast, will account… Continue reading iTV Revenue Will Fall Short Of “Grand” Expectations, Says Jupiter

AOL Time Warner Scraps Talks With IPCReports this morning suggest that talks between AOL Time Warner and IPC (see AOL Time Warner May Bid For IPC) have fallen through. The valuation of the company is thought to have been the reason for the breakdown as IPC and its largest shareholder, Cinven, deemed the offer price,… Continue reading AOL Time Warner Scraps Talks With IPC

The latest Advertising Confidence Index (ACI) report from economist and media analyst, Jack Myers, suggests that the advertising downturn may have hit its lowest point in the US, although full recovery could still be a year and a half away. The ACI shows that there was a slight increase in marketers’ confidence during March, suggesting… Continue reading Myers Report Suggests US Ad Downturn May Have Peaked

According to the latest figures from the Office for National Statistics (ONS) British retail sales growth rose at the highest rate for almost four years in the three months to May 2001. In the period March to May the volume of sales recorded was 1.5% higher than for the previous 3 month period and 5.8%… Continue reading UK Retail Sales Growth Increases As US Fails To Live Up To Expectations

There are around 16 million internet users in the UK and this year 45% of them are women, according to the Annual Internet Survey from Which?. This is a 6% increase on last year and continues to narrow the gap between male and female web usage. There survey also shows that almost 8 million people… Continue reading Gender Gap Closes In Net Usage, According To Which?Online Survey

For the first time since the launch of digital TV in October 1998, BMRB reports that there has been no increase in the level of take up of services for four months.       Jan     Jun   Increase (%)   Increase (% points)  2000    15%    23%  53%  8  2001    29%    32%  10%  3  In a recent BMRB survey,… Continue reading BMRB Reports “Plateau” in Digital TV Take Up

Not a day goes by at present when there isn’t some mention of the dotcom boom fall-out or the advertising slowdown that have plagued media companies so far this year. Revenues at ITV have been particularly hard hit as recent figures from Granada and Carlton have shown. Shares tumble; brokers downgrade; media-land sulks. It is… Continue reading Insight Analysis: National Papers’ Display Pages Hold Strong

The findings of an ITC report, published today, showed that while some of the stereotypes used in advertising are perfectly acceptable to the public, others are seen as patronising and insulting.Boxed In was commissioned in response to complaints received by the ITC about stereotypes in advertising. It revealed that while stereotypes are a recognised part… Continue reading ITC Research Pigeon-Holes Stereotypes

Frost & Sullivan estimates that by 2006, there is the potential for 37 billion wireless advertisements and alerts to be sent in Western Europe, worth $12 billion. “However,” says Allison Webb, Research Analyst at Frost & Sullivan, “before wireless will be used as a mainstream marketing channel, a number of issues must be resolved. These… Continue reading Wireless Ads Could Be Worth $464.7 Million By 2005

According to a new report by the Aberdeen Group, the market for email marketing rose by 270% between 1999 and 2000 and is set to be worth over $1 billion by 2003, The Aberdeen group cites “simplicity, cost-effectiveness, and ability to retain and cultivate long-term customer relationships” as the reason for its increasing success.