Viewers are more likely to pay attention to adverts on cable and satellite channels than on terrestrial channels, according to research commissioned by BSkyB.A study carried out by BMRB found that the wider choice in multi-channel homes means that viewers only watch programmes they enjoy and are therefore more likely watch commercial breaks.Director of BMRB,… Continue reading Viewers Pay More Attention To Ads On Digital Channels
The current ‘testing’ market conditions have seen revenue growth at global advertising and communications group Aegis come in at 8%, ‘significantly less than that achieved in the comparable period last year,’ according to a trading statement released this morning. Aegis said that first half net new business wins for its Carat media business are expected… Continue reading Aegis Tightens Belt As Downturn Impacts Revenue Growth
ONdigital have strongly denied claims that they will phase out the giveaway of set top boxes to digital viewers.Press reports today claimed that the giveaway of set top boxes, needed by viewers to receive digital programmes, would be phased out, as ONdigital owners, Carlton and Granada, try to recover money from their investment in the… Continue reading ONdigital Denies Giveaway Phase Out Claims
Kim Howells, the new minister for broadcasting, film and tourism, has questioned whether the original time scale for the analogue switch-off is achievable. According to an interview in the Financial Times this morning, Howells believes that there are too many people dependent on television for their entertainment to rush the decision. Also in the interview,… Continue reading Howells Questions Digital Switch Date
The top 10 UK domains remain unchanged during May with msn.com dominating the field with 6,508,000 unique visitors and 44.7% digital reach. Yahoo.com retained its number two position with 5,220,000 unique visitors and 35.9% digital reach. At the other end of the scale bbc.co.uk held on to the number nine spot with 2,662,000 visitors and… Continue reading New Media Round-Up
Troubled digital terrestrial TV operator, ONdigital (see Job Losses Expected As ITV Restructures), has strongly denied that it is about to phase out its free set top box give-away, after a report in this morning’s Financial Times claimed that this possibility is being ‘explored’ by the company’s joint owners, Carlton Communications and Granada. A spokesperson… Continue reading ONdigital Denies End Of Set-Top Box Give-Away
Men’s health and fitness lifestyle magazine, FHM Bionic, is to go monthly from September to compete with other men’s lifestyle titles.FHM publishing director, James Carter, explained that FHM Bionic would fill the gap that currently exists in the older men’s lifestyle magazine market. He said: “Emap is an inquisitive company and understands the men’s market well.… Continue reading FHM Bionic Goes Monthly
Telecommunications hardware developer, Pace Microtechnology, and interactive television and media company, OpenTV, are to jointly develop high-end digital cable technology worldwide, the two companies have announced. Pace will port OpenTV’s broadband offering onto its cable home gateway. OpenTV’s broadband portfolio includes its interactive TV Middleware, EN2, integrated with Device Mosaic?, a standards-based HTML browser specifically… Continue reading Pace And OpenTV To Develop High-End Digital Cable
Russian telecoms minister Leonid Reimnan has reiterated his wish for €39 billion to be invested in the Russian telecommunications industry by 2010, according to a report on Europemedia. At least half of this figure is expected to come from reinvestment by existing Russian telecoms companies and the rest from foreign and Russian investors, the report… Continue reading Russian Telecoms Minister Cals For €39 billion Investment
colspan=”10″ align=”left”>Global Ad Expenditure Growth Forecasts ($m)
