GlaxoSmithKline (GSK) has announced that it is to introduce a performance related payment scheme across its global creative agency roster.Agencies that will be affected by the scheme include; Dentsu, Grey Worldwide, J Walter Thompson, Jordan McGrath, McCann-Erikson Worldwide, Ogilvy & Mather Worldwide and Publicis. A number of smaller agencies will also be affected.According to ABN… Continue reading Glaxo Brings In Performance Related Pay For Agencies
In a pre-emptive move, the Australian government has banned internet gambling, an enterprise which has proved lucrative elsewhere (see Forecasts) but one which had not yet taken off in Australia. The general proliferation of gambling in Australia so worried the government that it took the measures in order to avoid an ‘epidemic’ of at-home gambling.… Continue reading Australian Government Outlaws Online Gambling
The latest quarterly cable statistics from the Independent Television Commission (ITC) show that cable TV penetration has risen by 2.1 percentage points year on year to 28.5% of homes passed and marketed. Cable TV take-up rate has increased by 10.1% in the same period, with 3.6m or 15% of TV households subscribing.The ITC figures also… Continue reading Penetration Rate Not Matched By Revenue For Cable TV
A new report by eMarketer reveals that although the economic slowdown in the US has slowed technology spending, many businesses have begun to use some form of online trading as part of normal practice. The most common of these is purchasing online via a supplier’s website although other areas of online B2B trading are developing.… Continue reading B2B Trading Boosted By Technology Slump
VNU Business Publications has confirmed that it is closing its home computer title PC Direct.Managing Director, Brin Bucknor, explained: “The market had reached a point where the magazine was no longer being supported and rather than fail to meet consumer and advertising needs we decided to close the title.”Bucknor said that the relaunch last year… Continue reading VNU To Close PC Direct
In a recent survey, gartner found that 42% of US business users check their email whilst on holiday and 23% check at some point during the weekend. During the working day, users check their mail at least 6 times a day and spend an average of 49 minutes dealing with email, this appears to be… Continue reading Warning: Email Can Seriously Damage Your Holiday
In a survey of senior representatives of more than 3,400 companies in 15 Western and Central European countries, PricewaterhouseCoopers have analysed the perceptions, incidences and impact of economic crime on business. The European Economic Crime Survey 2001 found that 42.5% of major European organisations have suffered serious economic crime over the last two years, costing… Continue reading Almost Half Of All Major European Organisations Suffer Serious Economic Crime, Says PWC
Future Publishing, whose portfolio’s emphasis on consumer IT made it vulnerable to the dotcom slump, among other factors, last year (see Future Network “Pushed Off Course In Bruising Year”), is nevertheless set to make another foray into the home computing market, having gained the exclusive UK licence for the Official Microsoft Windows magazine.The title will… Continue reading Future To Produce Windows Magazine
Despite the current gloom surrounding the technology markets, Strategy Analytics claim that growth in the emerging industries of broadband and wireless content will be worth up to $589 billion by 2005 thanks to an average annual compound growth rate of 26%. Worldwide Revenue Forecasts, Emerging Service And Device Markets ($ billion) 2000 2001 2002 2003… Continue reading Wireless And Broadband Revenues Will Reach $589 Billion By 2005, Says Strategy Analytics
ITV is believed to have offered the position of marketing and commercial director to Channel 5 marketing chief, Jim Hytner.Press reports today speculated that Hytner will take over from John Hardie, who resigned two weeks ago to join Disney. ITV is thought to have had several informal meetings with Hytner but a decision is likely… Continue reading Jim Hytner To Join ITV?
