Connected TV will be the biggest key programmatic growth area over the next 12 months, according to data from IAB Europe research.
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Google has announced a slew of updates to Search that will change the way users, shoppers, and advertisers will interact with the platform.
In brief: the figure represents around 1% of total videos posted on the platform, in line with previous reports throughout 2021.
In brief: Lionsgate is rebranding its international streaming service from Starzplay to Lionsgate+, while Amazon’s EPIX is rebranding to MGM+.
In brief: The GoodNet has announced a partnership with SeenThis to enhance video and display advertising on its sustainabile ad network.
In brief: Sky was the most highly-valued media owner in the UK, coming in at Number Six in Kantar research.
The Media Plan: Shelter’s latest campaign has been designed to resonate with a left-leaning, progressive, politically engaged, urban audience.
In brief: UKTV has fully rebranded its streaming service UKTV Play to ensure it is seen as “modern, compelling and digital-first” in an “increasingly competitive” streaming landscape.
In brief: Clear Channel has partnered with Historic England and Photoworks to show a nationwide photography exhibition revealing “the stories behind the shopfronts” across its outdoor network.
In brief: The partnership will allow for both companies to include each other’s media in commercial partnerships.