More Industry News articles

Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.

Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.

Pearl & Dean’s sales director reveals this year’s biggest challenge and advice for anyone who wants to do her job one day.

In-content advertising drives more brand awareness and sales conversion when combined with TV spots, new data has shown.

Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.

The7stars has launched Bridge, a proprietary data connection proposition that aims to give advertisers access to a privacy-first marketplace for addressable advertising.

Claire Sanderson speaks to The Media Leader about cracking the membership proposition, print and digital strategy and reaching new audiences.

Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Snap and HBO Max are bringing dragons from House of the Dragon to cities around the world via location-based augmented reality experiences.