Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.
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This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Today marks the launch The Future of Media 2022 and Dame Carolyn McCall will be our first headline speaker.