Media planners need to balance planning for both active and passive attention or risk limiting scale and incurring incremental costs, Radiocentre’s Tuning In conference heard.
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There is still a gap between advertising professionals and the average consumer in media consumption habits and attitudes in the UK, new Thinkbox research has revealed.
While huge, the audience peak is lower than overnight estimates for England’s crunch football matches last year.
Mobkoi, The Brandtech Group’s mobile advertising platform, has named Chris Davis as the company’s first global chief revenue officer.
Global retail media is likely to surpass the $100bn mark this year, according to WPP’s media-buying arm GroupM.
In brief: NBCUniversal has partnered with Samsung to launch a new playable experience in Fortnite called: “Tonight at the Rock – Powered by Samsung Galaxy”.
In brief: Michelle Donelan, the new UK Culture Secretary, has said she would re-evaluate the plan to privatise Channel 4 in an interview with the BBC.
In brief: Commerce media company Criteo has launched a self-service demand-side platform that enables advertisers to reach audiences on retailer websites and offsite with programmatic inventory.
The publication of audience data for UK television yesterday has been delayed due to “abnormally high levels of viewing for The State Funeral”.
In brief: Future’s share price has fallen over 16% today, following news that Zillah Byng-Thorne, Future’s CEO since 2014, plans to step down from her role within the next 18 months.